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I don't understand how you people can be upset that they increased the price. This thing is a beast: Laptop class processor, 4GB of RAM, incredible graphics, Apple Pencil support, smart connector, 12mp camera with 4k (that is the rumor I'm most unsure about), and four speakers. At $599, that's a deal and I'll take that any day.

What I wonder is whether or not the 128GB model will be $699 or $749. But considering my iPad Air 2 128GB cost $699, I wouldn't mind spending $50 more for a powerhouse machine. Although I bet they discontinue the 128GB iPad Air 2 model.

I have a hard time believing that – of all companys – Apple will really put 4GB in the 32GB model like in their current big-sized flagship model, the "real" iPad Pro. I could imagine that the 9,7" 32GB model has 2GB RAM and only the 9,7" 128GB model also gets the 4GB – and that Apple will make the price difference between both even bigger so that even your higher guess of $749 might not buy the new 128GB model. But I could be wrong with that. We'll know more next week.

EDIT: After having a second thought – the RAM is directly included into the AX chip, correct? If yes, both models probably will have the same RAM, of course, as I imagine they get the same processor.
 
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I figured the price would go up a little like this, however I hope for Apple's sake it's not because they're finally starting to add 32 gb baseline options for their products and instead because this iPad will be considered a Pro product. They should've done that ages ago, and now to add insult to injury they're going to charge us extra for it. I love Apple but that's actually a little ridiculous.
 
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A couple movies. Some songs. Some photos. Some apps. 32gb is paltry. It's the new 16gb but Apple doesn't even see that 16gb isn't close to being enough.

That doesn't make it unusable, it might be small by some standards but more then enough for most people.
 
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Queue all the angered posts...if you don't like it, don't buy it. Pretty simple.

Same here, I decide whether it's worth it and when it isn't I wait until the price value ratio is okay.
I don't get why people expect every generation of iPads or iPhone etc. at the same price for improved components.

Doesn't matter if Apple kept the same price points in the past. Just look at all your other bills everything gets more expensive.
 
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But that's all software. I have an iPP and nothing right now is taxing this hardware. We've heard next to nothing about iOS 10. I have a strong feeling iOS 10 improvements will focus a lot on iPP. This isn't just a niche one off device that Apple just threw out there for the hell of it. This is the iPad future to them. Software will follow.
I sincerely hope you're right. iOS 9 was a half baked attempt to give more attention to iPad. Tons of apps people use daily on iPads still have NO SPLIT SCREEN , including some of Apple's own apps. Also there are still many apps that dont utilize the full power of the A8X let alone the A9X.
 
That starting price point isn't going to save the iPad. Very disappointing considering it's still another $100 buy-in for the pencil.

Don't see what the complaints are about. I actually think it's great - $100 more gets double the storage, and all the other upgrades.

How does $100 get you double the storage? A 64GB Air 2 is the same $599 so you are effectively paying $50 more for 32GB less. The wholesale price difference between a 32GB and 64GB NAND is about $1. Apple could have stuck with the 64GB @ $599 and still kept its Air2 margins.

Other upgrades? Pop and Peek you mean? Is that worth paying extra for? Personally, I say no. And most apps still aren't even compatible with the feature. The pencil. I'm glad Apple added support, but this is a feature that only works with Apple's $100 extra cost peripheral. Who really benefits here? Why should the consumer subsidize compatibility? Apple, rather, should encourage adoption. Smart connector? It's a nicety at best. Plenty of BT keyboards around. Smart connector def not a must have and also benefits Apple.
 
I sincerely hope you're right. iOS 9 was a half baked attempt to give more attention to iPad. Tons of apps people use daily on iPads still have NO SPLIT SCREEN , including some of Apple's own apps. Also there are still many apps that dont utilize the full power of the A8X let alone the A9X.
Hey man I'm just as annoyed as anyone else when apps don't support split screen or PIP (yes I'm looking at you Google). Apple has to know it's software is lagging behind it's hardware at this point. I'm hopeful because I think the current executive team is less dogmatic than Jpbs and Forstall were and are willing to incorporate things we never thought Apple would, like extensions, 3rd party keyboards etc. I wouldn't be surprised if we see Xcode for iPad at WWDC. I think that would get louder applause than Swift going open source did.
 
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I have a hard time believing that – of all companys – Apple will really put 4GB in the 32GB model like in their current big-sized flagship model, the "real" iPad Pro. I could imagine that the 9,7" 32GB model has 2GB RAM and only the 9,7" 128GB model also gets the 4GB – and that Apple will make the price difference between both even bigger so that even your higher guess of $749 might not buy the new 128GB model. But I could be wrong with that. We'll know more next week.

EDIT: After having a second thought – the RAM is directly included into the AX chip, correct? If yes, both models probably will have the same RAM, of course, as I imagine they get the same processor.

Yes, and if they don't get the same chip, then it's really not much of a Pro machine? As it is, it hardly qualifies.
 
An adult would know the definition of unusable. The troll would be the person saying that 32GB of storage is unusable when most people in the world are using less then that.
And those people were b!tching up a storm when iOS 8 came out saying they didn't even have enough storage to upgrade. It was a very hot topic. Also this a pro device. Average consumers wont be getting this. The whole case and point of why many are ticked off here.
 
I'm not surprised but still disappointed.

No doubt Apple will be increasing its average profit per unit with this move.

Let's look at the main changes:
  • The A9X is nice, but that's what a non-Pro iPad would have had either way if they had kept their previous pattern. (e.g. if Apple had gone with a $499 iPad Air 3, it still would have had an A9X). In fact, their flagship 9.7" iPad's chip is kind of weaker than before (relative to time), considering the Air 1 and Air 2 were released with a brand new architecture, whereas this iPad Pro will use a 6-month old architecture that will probably be surpassed by the iPhone 7's A10 in another 6 months.
  • Having 4 speakers is nice, but that doesn't justify a price increase. Small speakers like those are dirt cheap.
  • An increase to 32GB for the base model is nice, but again, doesn't justify a price increase. 16GB has been the norm ever since the first iPad was released in 2010. 32GB of NAND storage in 2016 probably isn't more expensive than 16GB in 2010. iPhones have seen their base capacity increase over the years (4 to 8 to 16) without a price increase. Same for iPods and Macs.
All those don't justify the Pro branding and the $100 extra. It's stuff you should expect from an Air 2 -> Air 3 update (which is an expectional 2-year cycle, so it's normal to have slightly higher expectations too).

So really, what justifies the Pro branding and associated $100 increase? 2 other main changes:
  • Smart Connector
  • Apple Pencil support
The thing is, to actually use those capabilities, you need to buy high-margin accessories sold separately. So Apple was going to increase their average profit per iPad sold either way, regardless of a price increase for the iPad itself.

The iPad also had various reductions in component costs over time (e.g. newer iPads having smaller batteries and enclosures than older ones) that never resulted in any price decrease.

Apple is getting really agressive about increasing its profits. Between this, the price of the 12.6" iPad Pro and its accessories, and the price of the new Magic Mouse and Magic Trackpad, I'm getting worried a little.

Considering the 16gb --> 32gb use to carry a $100 premium you actually are getting a lot more.
 
Run out of ideas? Are we watching the same company?

Take of your Apple glasses. I agree with oopsroger, Apple is getting boring. Just look at the design of the iPhone 6/6s, it's nothing classy like the iPhone 5 of 5s and don't get me even started about that ugly Apple Watch. They just keep rebranding products: iPad -> iPad Mini -> iPad Air -> iPad Pro -> iPad Pro 9.7. Same goes for the iPhone SE, take the design of the iPhone 5s, put in iPhone 6s hardware = new phone. The Apple TV, same design, just a little bit bigger.
 
Put an Air 2 and iPad Pro side by side and the speed difference is almost ZERO. Too many apps are coded to run on old hardware and so many still don't take full advantage of the iPad screen and split screen , even Apples own apps! And there are even performance hiccups on the Pro. Throwing more hardware at iOS means NOTHING now.

The only thing this will do is sell more Air 2 devices.
You're right that the Air 2 is a heck of a machine. But I'm thinking a little big longer-term. I'm hoping that companies like Adobe are working on a version of Lightroom for the Pro that lets you directly import RAW files—something it can't do now. You can import them to your Mac and sync low-res RAW proxies to the iPad. But you can't dump straight to it, and it needs that horsepower to work on higher-megapixel images or at least to convert them for lag-free use.

Then you also have art apps. Having more RAM allows more layers and/or larger canvas sizes. This is important for artists, which Apple has targeted as a key demographic for the Pro iPad. The Apple Pencil is the only feature that is really pulling me to want to upgrade. I also imagine the faster chips allow for faster refresh rates and response times for using the Pencil in drawing apps. Makes the whole experience much more fluid and better for artists from a usability point of view. Otherwise they really need to do a lot more to make it "Pro" aside from hardware. I'm optimistic about some great software updates in iOS X that will help address these issues.
 
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I figured the price would go up a little like this, however I hope for Apple's sake it's not because they're finally starting to add 32 gb baseline options for their products and instead because this iPad will be considered a Pro product. They should've done that ages ago, and now to add insult to injury they're going to charge us extra for it. I love Apple but that's actually a little ridiculous.

Apple has not been run by engineering since the iDevice revolution. The last word on features vs pricing is the decision of the marketing and finance sharks. The new Apple tends to string things out and milk product lines as long as possible without really giving us breaks. The emphasis on refinement over innovation (over the last decade especially) is sadly obvious to anyone who has been with Apple since the 80s and 90s.
 
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What makes it pro? Can you get paid to play angry birds? This is not a professional device. You can't run OSX or any real applications like Photoshop etc.
This may come as a shock, but plenty of people get work done using apps you don't consider as "pro".

I sometimes record screencasts on my iPad and I do look forward to trying it out with the Apple pencil.

4 gb ram, 128 gb storage, A9x processor, I am getting one. Whatever the cost.
 
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I'm not surprised but still disappointed.

No doubt Apple will be increasing its average profit per unit with this move.

Let's look at the main changes:
  • The A9X is nice, but that's what a non-Pro iPad would have had either way if they had kept their previous pattern. (e.g. if Apple had gone with a $499 iPad Air 3, it still would have had an A9X). In fact, their flagship 9.7" iPad's chip is kind of weaker than before (relative to time), considering the Air 1 and Air 2 were released with a brand new architecture, whereas this iPad Pro will use a 6-month old architecture that will probably be surpassed by the iPhone 7's A10 in another 6 months.
  • Having 4 speakers is nice, but that doesn't justify a price increase. Small speakers like those are dirt cheap.
  • An increase to 32GB for the base model is nice, but again, doesn't justify a price increase. 16GB has been the norm ever since the first iPad was released in 2010. 32GB of NAND storage in 2016 probably isn't more expensive than 16GB in 2010. iPhones have seen their base capacity increase over the years (4 to 8 to 16) without a price increase. Same for iPods and Macs.
All those don't justify the Pro branding and the $100 extra. It's stuff you should expect from an Air 2 -> Air 3 update (which is an expectional 2-year cycle, so it's normal to have slightly higher expectations too).

So really, what justifies the Pro branding and associated $100 increase? 2 other main changes:
  • Smart Connector
  • Apple Pencil support
The thing is, to actually use those capabilities, you need to buy high-margin accessories sold separately. So Apple was going to increase their average profit per iPad sold either way, regardless of a price increase for the iPad itself.

The iPad also had various reductions in component costs over time (e.g. newer iPads having smaller batteries and enclosures than older ones) that never resulted in any price decrease.

Apple is getting really agressive about increasing its profits. Between this, the price of the 12.6" iPad Pro and its accessories, and the price of the new Magic Mouse and Magic Trackpad, I'm getting worried a little.

They're putting everything from the 12.9" iPad Pro into a 9.7" model, and making it thinner than the current 9.7" iPad. You didn't mention the new speaker system, or the rumoured camera upgrades.


You also seem unaware that the A9X was produced 6 months early. If everything had gone to plan, the 12" iPad Pro would have been released at Spring Forward in 2015 with an A8X. There would have been a second generation 12.9 iPad on Monday that added the A9X.

You seem to be forgetting, too, that Apple halved the iPhone 5S price in India because it wants marketshare there. They are not aggressively going for profits and not thinking about marketshare.

Then again, some people can take anything Apple does and spin it in a negative light. In this case, you're moaning about a product which hasn't been announced yet. Remarkable that so many people with such an anti-Apple bias regularly check a website dedicated to Apple news.

My take? The iPad Pro looked good in September, but it was extremely expensive and too big for me personally. A 9.7" version that's $200 cheaper? Great.
 
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