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So why arent all the 4 inch people demanding a 3.5 inch phone, maybe that will be the next thing they will start crying about

I want a LED notification light but it aint gonna happen lol

you can set the LED flash to flash notifications in Accessibility, just saying.....
 
I love the plastic build on the 5c. I don't know why they wouldn't stick with it.

Definitely stays in the hand better than aluminum does.

I see a lot of 5c's out in the wild still. It was/is a pretty popular phone.
Yes! I love my 5c. Something similar with the internals that are rumored in this story would be ideal!
 
Or, they could be right. The 6S was the tock in the tick-tock cycle. It had only modest upgrades to the hugely popular 6 models in an already saturated market (short of the developing world). Why would anyone expect it to, or be disappointed if it did not, sell better than the 6?

1. Large amount of people still on 5s or below.
2. Continued uptick in defecting Android customers.
3. As you said, aspirational buyers in developing countries.
4. 2gigs of ram, A9 chip, better camera, faster Touch ID, better screen & glass, force touch. Modest updates.
 
Your use case is 1 in 10,000

How on earth do you use two phones? Do you just switch the SIM card each time?

I own two phones simple as that.
Not everyone needs two phones but it's not like Apple was suffering too bad when 3.5 was their only phone. People liked them well enough. They sold quite well and iPhone owners were very happy with them.
Choice is a wonderful thing.
 
Apple's profits from NON-iPhone products is LARGER than the entire Google.
Apple's sales from iPad/Mac/Services/Watch is LARGER than the entire Google.

Don't tell me that Apple's NON-iPhone sales is immaterial.

Google is worth $525 billion.
Apple's NON-iPhone divisions should be worth MORE than Google. Since they generate more revenue, profit, and are growing faster than Google.

So then Apple's NON-iPhone divisions are worth $500 billion.
Apple has over $150 billion in cash.

That means Apple's iPhone division is not worth a single cent.
Is that reasonable to you?


I am talking about share price. Clearly you don't understand investor sentiment
 
With a PE of 10 the stock price already reflects shrinking sales the next 2 years.

So Apple has a chance to have shrinking sales the next 2 years?
What about Amazon?
What about Microsoft?
What about Google?
Name me a single stock that does not have a risk of shrinking sales the next 2 years?

You can't find one. Yet Google is valued at a PE 300% higher than Apple. Yet you think Apple is more risky? Google has 80%+ of the web advertising. Apple has only 15% of the worldwide phone market. Yet you think Apple has less chance of growth?

Doesn't matter. Look at disney. Espn lists 3% of subscribers and the stock drops. Arguably it should drop more but the iPhone accounts for more of apples profit than Espn does of Disney's
 
You don't think Apple researched this before releasing the 6/6+ last year?

If there was such strong demand for a 4 inch premium phone they would have never stopped making them.

Android had well over a year to make a 4 inch premium phone to fill the niche left open by Apple. But NONE of them are. So are you telling me Android makers and Apple are ALL WRONG?

Bottom line is there are very few who will spend premium dollars for a 4 inch phone. Deal with it. The world has changed. This is as idiotic as saying there is strong demand for a 3.5 inch premium phone. The world has changed.

Apple is researching all the time. This is Apple marketing at its best. And that's all that can be said about the current state of affairs at the moment.

Apple made the decision to compete with Android, despite years of ridiculing their "phablet" phones and mini tablets. So now Apple jumps into the market, while at the same time introducing a brand new product designed to be used with the iPhone, which would make having a larger iPhone even easier -- the Watch. Moreover, Apple needs to guarantee they will sell phones to cover the R&D and manufacture startup of the iPhone 6 -- what better way than to force customers to buy them by only offering the new phone and features in one of two new sizes. Guarantees that only diehard smaller phone users will not upgrade, and that alone gives Apple some very important real world data they didn't have before. Then they wait to introduce the smaller form factor as soon as their other major priorities are behind them: Watch, Force Touch, iPad Pro, Apple Pencil, ATV 4. Then upgraded 4" iPhone. In much the same way as the iPad mini 3 wasn't much more than a facelift from the previous generation, and there is no iPad Air 3 this year. Regardless, the rumored phone seems unlikely to be as crippled as the 5C, and the 5S is still holding its own. Only once Apple gets this phone on the market will they know how many current 6 users will drop down to a smaller phone when they upgrade, but I suspect they already have a pretty good idea, as you suggest. Depending on how that plays out in the real world will determine their course of action going forward.

This sweeping generalization that the world has changed and everybody wants to carry a giant screen in their bag, or stuffed somehow in their pants, is a bit of a stretch. The specious reasoning that Android stopped making a premium 4 inch phone seems pretty typical of their behavior ... if Apple isn't doing it, they don't need to do it. They're making a fine living off selling giant phones which they pioneered. Give them time, if Apple doesn't release a 4" phone, Android may just see the same opportunity to differentiate themselves from Apple as they did with Phablets and mini-tablets, and now round watches, and edgeless phones. It's not like Phablets appeared overnight after the original iPhone launched. It took a while, first copying, then throwing every concept they could at the wall, until they found one that stuck.

The pendulum aways swings two ways, and it's only a matter of time before general use patterns change, and Apple catches Android off guard yet again.
 
We need to leave Android out of this honestly. The decisions made on that side of the fence are their own animal with a lot of different players involved.

This is totally true. The problem is the "more is better" mentality. A larger screen be it a TV or laptop or phone usually looks superior or dominant when compared to a smaller screen - especially when playing video side by side. However IMO the use case Apple had for the iPhone 5 in terms of screen size was absolutely perfect.

Android users generally don't have the self restraint to stay with the use case - they'll always want the big screens with the big resolution and big open software but can't see the nuances and benefits of actually just staying small.

4" phone, retina resolution (not OTT), and a curated/restricted App Store. Freakin' bliss.
 
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So basically Apple updating the 5C to the 6C (or whatever they call it) and a metal case instead of plastic.
That is awesome. I thought Apple and rest of the smartphone makers will kill smaller phones forever. But, now there is a hope for many to ultimately ditch few years old and still using 4S and 5/5S and get latest tech like VOLTE, ApplePay, VOWiFi, more LTE bands. faster processor and possibly more RAM, better camera..etc..etc
 
I'm totally perplexed by the number of people who seem to be annoyed that Apple is considering making a smaller phone again. We get it, you like your big ole phone/tablet. After all the reviews of the 6, 6+, 6s saying that they are too big, and all the countless comments we've seen on this site from people who are waiting for Apple to make an iphone again that isn't an ipad mini, you'd think you all would realize that this is a real want/need. I see people everywhere trying to jam 6's into their back pockets (which is where most people still carry their phones believe it or not) and they are hanging halfway out of their pockets. Sorry, not trying to live like that. I don't need to be sticking a digital trapper keeper into my pocket. I'd rather have something that fits. And I am in media, and view media constantly, and even the iphone 4 was just fine size wise. If I want to view it large, I'd look on an actual computer.

I've held onto my 5s for a good while, and will continue to until something closer to that size, yet more powerful comes out.
 
If true, this will be THE iPhone for all those who still gripe about the iPhone 6 models being "too big"... a chance for those apparent multitudes to put their money where their mouth is. It will be interesting to see how many "first world" units sell vs. the bigger-screen iPhones. Will some? Sure. Some 3" iPhones would sell too as would some 6.5" iPhones if Apple rolled either out.

The question is will many sell (other than in countries where the price is the most key variable in choosing this one over the larger-screened iPhones)? It looks like we may get to find out.

And, IMO, that's great. Choices are good. One (or two) size(s) does not fit all.
I like my small car with a high power engine not a small car with a anemic engine...
Same idea here, smaller size phone shall not be limited to old phone internals...
 
While this is just a rumour, I'm glad that they are building momentum. It makes it more likely that they are true.
News Flash...

There's a massive Canyon between rumor and momentum.

Returning to little phones may be far less exciting than Apple would have you believe.

The Thrill Is Gone...
 
The problem is miniaturization is expensive. There's a reason you don't see smaller Android phones - it's because shrinking down powerful components and getting suitable battery life is very very difficult. What Apple was able to achieve with the iPhone 5s was remarkable because of their custom silicon, i.e. the custom built A7 chip.

Now the trends do indicate people like larger phones, and larger Android phones can be thanked for that. I remember being jealous of my friend's S5 screen, but my battery on my iPhone 5 outlasted his. Simply put, Android had to implement bigger screens due to battery and performance issues, and the bigger screens caught on. I think it's a decent trend, and I'm more than happy with the my iPhone 6.

But shrinking iPhone 6 components down and getting the performance/battery ratio correct is a difficult engineering problem. I think if anyone can do it, it's Apple, but they probably want to maximize their ROI on it. So they're not going to go feature rich on a downward trend that is smaller screen sizes.
I strongly doubt that the case since everything is becoming smaller each year. Compare the size of the A7 to that of the A9! Apple can fit everything inside of a 4" case that is in the 4.7"!
 
I think the A9 is highly plausible. Here's why:

Early next year, the 5s will have been the remaining/current/top 4" iPhone for ~1.5 years (not counting its first year, when there were no larger iPhones). Then the "6c" will come out with an A9 processor. 6 mos. later the iPhone ~7/7+ will come out and the 6/6+ will drop out. So very soon (looking at the chart above) there will be only A9 and A10 processors. This will be simpler (and maybe more economical) for Apple, and consumers will benefit as well. If they want to stop all A7/A8 production I think they can update the iPod touch reasonably easily - especially after having created this phone. The market for the 4" phone should be small enough that they no longer have to worry about cannibalizing sales with an equally powerful iPod touch.

The A9 will allow the new 4" iPhone to remain current for 1.5 years. At that point they'll evaluate whether they want to make any more 4" phones. And if sales turn out to be poor, they'll know it's not because it was under-powered, but that most people probably don't want that screen size any more.

The iTouch is A8 and so is the just release Apple TV! Not sure about the iPads that are still selling. Current release Air are A9 but there are a low cost version too.
 
I strongly doubt that the case since everything is becoming smaller each year. Compare the size of the A7 to that of the A9! Apple can fit everything inside of a 4" case that is in the 4.7"!


Yep!

The extra space filled up in a 4.7" is for the battery needed for that extra 0.7" of screen.

No issue fitting the modern guts into a 4" form factor.
 
If true, this will be THE iPhone for all those who still gripe about the iPhone 6 models being "too big"... a chance for those apparent multitudes to put their money where their mouth is. It will be interesting to see how many "first world" units sell vs. the bigger-screen iPhones. Will some? Sure. Some 3" iPhones would sell too as would some 6.5" iPhones if Apple rolled either out.

The question is will many sell (other than in countries where the price is the most key variable in choosing this one over the larger-screened iPhones)? It looks like we may get to find out.

And, IMO, that's great. Choices are good. One (or two) size(s) does not fit all.
 
Yep!

The extra space filled up in a 4.7" is for the battery needed for that extra 0.7" of screen.

No issue fitting the modern guts into a 4" form factor.
Agreed. This report confirms Apple is listening to a signficant number of fans of the 4 inch form factor. The screen on the 6 will fit inside the dimensions of the 5S.
 
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