New Apple Park Drone Video Shows Off Steve Jobs Theater Ahead of Next Week's Event

Wow what a beautiful building!

 

Amazing. Wish Jobs was alive to see it.

 

Such a big year for Apple. Glad to see the stars aligning.

 

Very nice building. Is it just me or does the theater look pretty small?

 

I think that's just the entrance. The actual theater is underground.

 

When I look at that incredible office building I can't help thinking, with anticipation and hope, "Those long-standing iTunes bugs are going to be eliminated now!"

 

It's a very cool building, but I can't help but see a bathroom sink drain stopper when they show it from high angles.

 

I feel for the guys that have to keep all those solar panels clean.

 

After i saw this ... it make i feel apple will stand stronger in market and will product coolest stuff in future ,

 

It'll be interesting to see what they do with the staging. As below average as the presentation was, the Note 8 staging/floor/lighting was amazing. Hopefully they commit to doing a little bit more than "a stage and a screen" for the keynote.

 

I'm glad people here seem to think all this is a net positive for Apple... Because I'm afraid the new campus is a sign of all that is wrong with Apple.

1) It's an ungodly and completely unnecessary cost (with no tangible benefit)
2) The giant, communal workspace is disruptive and upsetting to employees. Could facilitate the leaving of crucial talent
3) People like Jony Ive dedicated a significant portion of their time and effort in the design and construction process, diverting attention away from the product line.
4) the migration of employees from Infinite 1 loop to here will result in a reduction of productivity spread out over months.

Making a pretty, round building isn't going to increase productivity or make more people want to work at Apple. It's cool though...

 

Now that's somewhere you wanna work! Over a thousand trees! Lots of fresh air! Spacious! Luxurious! It's so big, yet powered by 100% renewable energy! I'm pretty sure these guys there would be using that theater to watch all the movies in their spare time

Love this company for this reason!

 

It's not "ungodly" at all. Just a few months of the company profit will pay for it. If you or I were to build a house for ourselves, we'd spend far more than that.

And it does have benefits, for example people who work together on the same project won't need to drive for half an hour through heavy city traffic to whatever small building the other people are working in. Which benefits the whole city (less traffic). Not to mention they replaced concrete with (mostly) trees. Cities need more trees.

Anyone who wants privacy will just have internal walls put up. Easy, cheap, quick.

Apple has plenty of other people who can work on those products with a little direction from Ive/etc. No harm done, and it's good to spread the work around incase somebody decides to leave.

They had 25,000 employees in the city a couple years ago, and surely more today. Only half their employees can fit in this new building and less than a quarter at 1 Infinite loop – people at the old campus can stay where they are if moving would hurt productivity.

 

1) Apple has the money. And they will make more money. If the cost to build the new campus was $5 billion... they can make that much profit in 45 days.

However... it would be unwise for a company like HTC, for instance, to spend $5 billion on a new campus.

2) and 3) Possibly... but it's not the end of the world. (I admit I don't have experience with open floorplans nor Sir Jony's time-management skills...)

4) A couple of months? Or 60 days to move a few miles down the road? A single person can migrate in an afternoon... while an entire department of stuff might take a week. I don't think they are taking the old furniture though... so that'll lighten the load.

There will probably be some distraction... but what are ya gonna do...

And remember... there are thousands of Apple employees RIGHT NOW spread out in leased office space all over Silicon Valley. That can't be good for productivity.

At least 13,000 of them will be in the same (albeit large) campus. And that leads back to the end of your point #1... I think there is absolutely a tangible benefit to have as many employees as possible in the same general location.

--- Post Merged, Sep 5, 2017 ---

You beat me to it.

 

Curious to what the theatre name would have been had he not passed away.

 

Just looks better and better the more I see it.

For a quick comparison here’s a 2 week difference:


24th August




Today

 

Anyone here seen the film The Circle with Tom Hanks and Emma Watson?

 

The screens at the Note 8 event were REALLY cool, but the more I watched the more I realized that it’s actually pretty distracting and impractical. Any images shown on both wall screens looked bent, and I got a little annoying and slightly overwhelming to look at after awhile. It made me appreciate the simple screen and that plain gradient background Apple always uses. Anyways, that’s just my opinion.

 

Looking at the guys in white shirts and black pants strategically standing in certain locations, kinda looks like they are already doing rehearsals.

I hope we get another view right before the event.

 

You do know this campus was Steve Jobs idea. You can watch his 2011 presentation on it.

 

Yeah, I love the building from the outside but the working areas don't appear to be particularly conducive to a state of deep, undisturbed concentration if this is any indication:

 

Insanely great.

 

It's terrible. Watched it when it came out on VOD. The story is a mess, even the acting can't save the movie and the dialogue in some parts is just cringe worthy. IMHO. However, the one thing the movie got right was the corporate culture or the outsider's perspective of what a modern Facebook/Apple/Google-esque company culture might be like.

 

Looks like 3 sets of tables outside, guessing it’s food, probably be set up for the event as well.