New Apple Park Drone Video Shows Off Steve Jobs Theater Ahead of Next Week's Event

Discussion in ' News Discussion' started by MacRumors, Sep 5, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Construction on Apple Park is nearing completion and Apple is putting the finishing touches on the Steve Jobs Theater where next week's iPhone-centric event will be held, according to a new video shared this evening by drone pilot Duncan Sinfield.

    Sinfield's video offers up a close look at the now-finished theater and it depicts landscaping progress at the campus, both inside and outside of the ring-shaped main building.

    The theater is a 20-foot tall glass cylinder that overlooks the main campus building and is surrounded by greenery. It boasts the world's largest freestanding carbon fiber roof and spans 120,000 square feet with an underground auditorium area that seats 1,000 people.


    Apple named the theater in honor of late Apple co-founder and CEO Steve Jobs, who envisioned the design for Apple Park before his death in 2011.

    Apple's iPhone keynote, which takes place on Tuesday, September 12, will be the inaugural event at the Steve Jobs Theater. Apple announced Apple Park as the location for the event when it sent out media invites last Thursday.

    Article Link: New Apple Park Drone Video Shows Off Steve Jobs Theater Ahead of Next Week's Event
  2. iapplelove macrumors 68040


    Nov 22, 2011
    East Coast USA
  3. FtrV8 macrumors regular


    Sep 16, 2009
  4. newyorksole macrumors 68030

    Apr 2, 2008
    New York.
    Such a big year for Apple. Glad to see the stars aligning.
  5. TonyC28 macrumors 65816


    Aug 15, 2009
    Very nice building. Is it just me or does the theater look pretty small?
  6. Elijen macrumors 6502


    May 8, 2012
    I think that's just the entrance. The actual theater is underground.
  7. Rojaaemon macrumors newbie

    Aug 27, 2016
    When I look at that incredible office building I can't help thinking, with anticipation and hope, "Those long-standing iTunes bugs are going to be eliminated now!"
  8. nibfiledotcom macrumors newbie


    May 3, 2015
    Columbus, OH, USA
    It's a very cool building, but I can't help but see a bathroom sink drain stopper when they show it from high angles.
  9. madaski macrumors newbie

    Jan 23, 2010
    I feel for the guys that have to keep all those solar panels clean.
  10. titrau macrumors 6502a


    Aug 16, 2017

    After i saw this ... it make i feel apple will stand stronger in market and will product coolest stuff in future ,
  11. jsmith189 macrumors 65816


    Jan 12, 2014
    It'll be interesting to see what they do with the staging. As below average as the presentation was, the Note 8 staging/floor/lighting was amazing. Hopefully they commit to doing a little bit more than "a stage and a screen" for the keynote.
  12. Mad Mac Maniac macrumors 601

    Mad Mac Maniac

    Oct 4, 2007
    A little bit of here and a little bit of there.
    I'm glad people here seem to think all this is a net positive for Apple... Because I'm afraid the new campus is a sign of all that is wrong with Apple.

    1) It's an ungodly and completely unnecessary cost (with no tangible benefit)
    2) The giant, communal workspace is disruptive and upsetting to employees. Could facilitate the leaving of crucial talent
    3) People like Jony Ive dedicated a significant portion of their time and effort in the design and construction process, diverting attention away from the product line.
    4) the migration of employees from Infinite 1 loop to here will result in a reduction of productivity spread out over months.

    Making a pretty, round building isn't going to increase productivity or make more people want to work at Apple. It's cool though...
  13. Apple blogger macrumors 6502a

    Feb 28, 2013
    Now that's somewhere you wanna work! Over a thousand trees! Lots of fresh air! Spacious! Luxurious! It's so big, yet powered by 100% renewable energy! I'm pretty sure these guys there would be using that theater to watch all the movies in their spare time

    Love this company for this reason!
  14. abhibeckert macrumors regular


    Jun 2, 2007
    Cairns, Australia
    It's not "ungodly" at all. Just a few months of the company profit will pay for it. If you or I were to build a house for ourselves, we'd spend far more than that.

    And it does have benefits, for example people who work together on the same project won't need to drive for half an hour through heavy city traffic to whatever small building the other people are working in. Which benefits the whole city (less traffic). Not to mention they replaced concrete with (mostly) trees. Cities need more trees.

    Anyone who wants privacy will just have internal walls put up. Easy, cheap, quick.

    Apple has plenty of other people who can work on those products with a little direction from Ive/etc. No harm done, and it's good to spread the work around incase somebody decides to leave.

    They had 25,000 employees in the city a couple years ago, and surely more today. Only half their employees can fit in this new building and less than a quarter at 1 Infinite loop – people at the old campus can stay where they are if moving would hurt productivity.
  15. Michael Scrip, Sep 5, 2017
    Last edited: Sep 5, 2017

    Michael Scrip macrumors 601

    Mar 4, 2011
    1) Apple has the money. And they will make more money. If the cost to build the new campus was $5 billion... they can make that much profit in 45 days.

    However... it would be unwise for a company like HTC, for instance, to spend $5 billion on a new campus.

    2) and 3) Possibly... but it's not the end of the world. (I admit I don't have experience with open floorplans nor Sir Jony's time-management skills...)

    4) A couple of months? Or 60 days to move a few miles down the road? A single person can migrate in an afternoon... while an entire department of stuff might take a week. I don't think they are taking the old furniture though... so that'll lighten the load. :)

    There will probably be some distraction... but what are ya gonna do...

    And remember... there are thousands of Apple employees RIGHT NOW spread out in leased office space all over Silicon Valley. That can't be good for productivity.

    At least 13,000 of them will be in the same (albeit large) campus. And that leads back to the end of your point #1... I think there is absolutely a tangible benefit to have as many employees as possible in the same general location.
    --- Post Merged, Sep 5, 2017 ---
    You beat me to it. :)
  16. verniesgarden macrumors 6502a


    May 29, 2007
    Portland, Or
    Curious to what the theatre name would have been had he not passed away.
  17. Superhappytree, Sep 5, 2017
    Last edited: Sep 5, 2017

    Superhappytree macrumors 6502


    Sep 10, 2015
    Just looks better and better the more I see it.

    For a quick comparison here’s a 2 week difference:

    24th August



  18. faded_glory macrumors member


    Oct 13, 2016
    Anyone here seen the film The Circle with Tom Hanks and Emma Watson?
  19. WJRush2000 macrumors newbie


    Sep 6, 2016
    The screens at the Note 8 event were REALLY cool, but the more I watched the more I realized that it’s actually pretty distracting and impractical. Any images shown on both wall screens looked bent, and I got a little annoying and slightly overwhelming to look at after awhile. It made me appreciate the simple screen and that plain gradient background Apple always uses. Anyways, that’s just my opinion.
  20. betabeta macrumors 6502a

    Jun 28, 2013
    Looking at the guys in white shirts and black pants strategically standing in certain locations, kinda looks like they are already doing rehearsals.

    I hope we get another view right before the event.
  21. scupking macrumors 6502a

    Dec 14, 2010
    You do know this campus was Steve Jobs idea. You can watch his 2011 presentation on it.
  22. tkermit macrumors 68030


    Feb 20, 2004
    Yeah, I love the building from the outside but the working areas don't appear to be particularly conducive to a state of deep, undisturbed concentration if this is any indication:

  23. ipedro macrumors 68040


    Nov 30, 2004
    Toronto, ON
  24. anshuvorty macrumors 6502


    Sep 1, 2010
    California, USA
    It's terrible. Watched it when it came out on VOD. The story is a mess, even the acting can't save the movie and the dialogue in some parts is just cringe worthy. IMHO. However, the one thing the movie got right was the corporate culture or the outsider's perspective of what a modern Facebook/Apple/Google-esque company culture might be like.
  25. betabeta macrumors 6502a

    Jun 28, 2013
    Looks like 3 sets of tables outside, guessing it’s food, probably be set up for the event as well.

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