New Apple Park Drone Video Shows Off Steve Jobs Theater Ahead of Next Week's Event

[MH01]

Drone Pilot....... times have changed .

 

[Seoras]

Very nice building. Is it just me or does the theater look pretty small?

I think that's just the entrance. The actual theater is underground.

Go look at Duncan Sinfield's Sept 1st 2015 video @ 2min 09secs.
There it is, cracked wide open, for you to see just how large it is below ground.

 

[FidelSarcastro]

I feel for anyone I a wheelchair having to attend I only see escalators!!

There is an elevator on the left, and on the plan there are alot more all around...
but what is it with the floor indoor? Is it transverse? That would be strange...

 

[jdelaune]

When I look at that incredible office building I can't help thinking, with anticipation and hope, "Those long-standing iTunes bugs are going to be eliminated now!"

But the Apple Music team aren't moving to the new building

 

[supercoolmanchu]

Yeah, I love the building from the outside but the working areas don't appear to be particularly conducive to a state of deep, undisturbed concentration if this is any indication:

View attachment 716032

A few years ago, I was inside Mariani 3, the building right across the street from 1 Infinite Loop. There were parts of the building with open cubicles and tables, and lots of Apple employees engaged in serious looking work. This picture looks like a premium designed version of those areas.

Also past the main lobby and around the quad area at 1 Inifite Loop there are lots of people working on laptops in what looked more like a college campus common area, than a corporate office building. Pretty sure Apple will have no trouble using the new space.

 

[jdelaune]

Now that's somewhere you wanna work! Over a thousand trees! Lots of fresh air! Spacious! Luxurious! It's so big, yet powered by 100% renewable energy! I'm pretty sure these guys there would be using that theater to watch all the movies in their spare time

Love this company for this reason!

Apparently the commute is hell though... busy roads.

 

[RamGuy]

It's funny how I feel almost as excited to simply watch the keynote to see this new Steve Jobs Theatre in action as I'am excited to see the new products..

 

[justperry]

I feel for anyone I a wheelchair having to attend I only see escalators!!

Do you really think Apple does not include less abled people in their workforce.

Here you are, part of the blueprints:

Floor Plan

 

[Sunny1990]

Here are some inside pictures of Steve Jobs theater. The work is under construction
Link to the thread :-
https://forums.macrumors.com/thread...ur-place-—-speculation-thread.2061005/page-16

 

[entropys]

Yeah, I love the building from the outside but the working areas don't appear to be particularly conducive to a state of deep, undisturbed concentration if this is any indication:

View attachment 716032

I hate that.makes you feel real temporary.

 

[maxdarche]

I'm glad people here seem to think all this is a net positive for Apple... Because I'm afraid the new campus is a sign of all that is wrong with Apple.

1) It's an ungodly and completely unnecessary cost (with no tangible benefit)
2) The giant, communal workspace is disruptive and upsetting to employees. Could facilitate the leaving of crucial talent
3) People like Jony Ive dedicated a significant portion of their time and effort in the design and construction process, diverting attention away from the product line.
4) the migration of employees from Infinite 1 loop to here will result in a reduction of productivity spread out over months.

Making a pretty, round building isn't going to increase productivity or make more people want to work at Apple. It's cool though...

1. benefit of having most employees in one place. improves collaboration.
2. i am sure if it doesn't work then they will do something about it.
3. how do you know this?
4. migration will happen over night and in phases. won't impact the employee.

 

[Michael Scrip]

Yeah, I love the building from the outside but the working areas don't appear to be particularly conducive to a state of deep, undisturbed concentration if this is any indication:

That picture looks like the study area in a college library.

I have no idea how you can get any work done in that environment. (I also don't know what 13,000 people will do in this building... but that's a different matter )

Will most of the 2.8 million square feet in Apple Park be open like this? And only senior executives get offices?

 

[WatchFromAfar]

I feel for the guys that have to keep all those solar panels clean.

The Steve Jobs Theatre has no solar panels; that's the main "ring" campus. It does have the World's largest carbon fiber roof though:
https://9to5mac.com/2017/06/24/steve-jobs-theater-drone-footage/

 

[576316]

What's the empty round hard surface seen at 1:40 for?

 

[G5-PowerLifter]

Just wonderin' when Apple starts trying to become an US independent state, striving for nuclear weapons. Maybe iNuke is already in development?

 

[KUKitch]

Those employees sitting around outside of it doing nothing....that wouldn't have happened if Jobs was still alive.

I think you forgot the /s tag

 

[scottishwildcat]

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Yeah, I love the building from the outside but the working areas don't appear to be particularly conducive to a state of deep, undisturbed concentration if this is any indication:

View attachment 716032

Yep. Have heard that quite a lot of Apple developers are complaining about it already. (As a dev working in an open plan office myself, I can sympathise... and I never had a smaller office to start with, like most of them did.)

 

[Rogifan]

It is admirable piece of architecture. But Truthfully, I don't believe Jobs was the type of person that would care about a building named or designed after him. His personality was always business related and what this company stands for, and the Product they put out. That's what I think he cared most over than a building.

This building is an Apple product.

 

[Jeremy1026]

It'll be interesting to see what they do with the staging. As below average as the presentation was, the Note 8 staging/floor/lighting was amazing. Hopefully they commit to doing a little bit more than "a stage and a screen" for the keynote.

I wouldn't get your hopes up. Apple sells products through catchy phrases, not lights and razzle dazzle.

 

[rpat701]

I would never want to work in this place. And no, I am not jealous at all.

 

[Xavier]

It would be a nice touch at the first event held in this theatre to have a "One more thing..." element.

 

[RickInHouston]

Amazing. Wish Jobs was alive to see it.

You had to bring him into it, now didn't you.

 

[brianvictor7]

Does anyone else look at this and think, "Mind Palace"?
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It would be a nice touch at the first event held in this theatre to have a "One more thing..." element.

It would be. Someday, we can expect it to.

 

[anthorumor]

Personally, I like the NY cube better. But this is cool, too.
Can't wait to see the auditorium itself with the iPhone 8 next week!

 

[pat500000]

Looks great, but somebody needs to suggest a different song for this video maker...maybe moonlight sonata...