Well, no, I think in regards to the 5 vs the 4, it's that the longer screen in 5 was odd compared to the 4. At the same time, the 6 barley fits in my pocket and the 6+ protrudes out.
Oops! Those Jack Daniels on the rocks I consumed before checking out MacRumors apparently altered my visual perception! But still, using a couple of space gray iPhone 6's with the screens showing a photo that's black except for the flower in the center does help to give the initial appearance that the new phones' screens are somewhat larger than they actually are, although the point of the ad is to illustrate the actual size of the phones, which is done quite well, assuming one has not enjoyed too many Jack Daniels, etc, prior to viewing the ad.
Well, no, I think in regards to the 5 vs the 4, it's that the longer screen in 5 was odd compared to the 4. At the same time, the 6 barley fits in my pocket and the 6+ protrudes out.