I own 2 Burberry watches and while they are made by fossil.. They really feel very well made and I would love that to transcend to an apple iwatch if there is one 
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New Apple Retail Chief Was Highly Involved in Burberry's Watch Retailing Efforts, Was Hired Over The Summer
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Seriously, I don't think that Angela Ahrendts will influence the form or function of any apple product, especially not the iWatch.
However, I worry that it represents where Apple are heading in terms of brand positioning: prioritising "luxuriousness" over innovation, and inflating prices accordingly. This is bad for all of us.
I think we are already seeing this with the iPhone 5S (even though, yes I bought one and I love it).
Exactly my point. That watch is aimed at people with more money (or credit) than knowledge of what they are buying. $2395 will get you a stylish and very accurate stainless steel mechanical automatic watch - a work of art for your wrist. $200 will get you an even more accurate quartz watch in any modern or classic style you can think of. A company that expects its customers to spend $2395 on a watch like that Burberry one, is a company that is taking its customers for fools.
SL
However, I worry that it represents where Apple are heading in terms of brand positioning: prioritising "luxuriousness" over innovation, and inflating prices accordingly. This is bad for all of us.
I think we are already seeing this with the iPhone 5S (even though, yes I bought one and I love it).
Exactly my point. That watch is aimed at people with more money (or credit) than knowledge of what they are buying. $2395 will get you a stylish and very accurate stainless steel mechanical automatic watch - a work of art for your wrist. $200 will get you an even more accurate quartz watch in any modern or classic style you can think of. A company that expects its customers to spend $2395 on a watch like that Burberry one, is a company that is taking its customers for fools.
SL
Watches industry IMO is highly stagnant. Apple could have broken the stagnation, but since now they have hired an "expert" from the industry, I highly doubt it.
Literally all man's watches suffer from:
- Too thick;
- Too large;
- Either overloaded with functions or bare minimum;
- And in general, look and style over utility.
The potential iWatch is even less interesting because on top of all the problems it would also require constant charging.
It's a damn thing to tell the time. What else is it supposed to do?
This is what happens when tech/feature people look at ubiquitous items
Classing up the joint wasn't Johnson's downfall; not understanding the core JCP customer was. Johnson presumed all customers are created equally, but they are not. JCP customers are classic value oriented and (phony) sales and (fake) coupons make them warm and fuzzy.
Johnson got rid of those for the most part in trade for lower everyday pricing. That plus upscaling the interiors gave JCP customers the feeling they were paying more even though they were not while it didn't attract fashion customers that would have never walked into JCP...and still won't.
Had Johnson done either the value pricing OR the new interiors he'd probably still have a job.
She successfully launched a new watch line out of thin air. How can that hurt? But her claim to fame is saving and expanding a fading and stogy clothing brand. The genius of the Apple stores design was the brain child of former CEO of GAP. So there is definitely good history there.
How so? The iPhone 5S was the same price as previous generations. As for Luxuriousness- just because they made a gold colored model?
LOL I know I changed my wardrobe to space grey and black only. I'm like the Apple version of Johnny Cash.
Serious note--- Great catch!...that is interesting
I'm talking hand-assembled mechanical offerings such as Patek-Philippe. Burberry isn't aiming for that crowd.
LOL I know I changed my wardrobe to space grey and black only. I'm like the Apple version of Johnny Cash.
Serious note--- Great catch!...that is interesting
Now we know where Apple got inspiration for the 5C colors.
Now we know where Apple got inspiration for the 5C colors.
LOL that made me chuckle, thank you!
Apple has prioritized itself as a maker of affordable luxury products for quite some time. Hiring Ms. Ahrendts is not a change in positioning at all. Every since the first Apple Store Apple has set them up to have an upscale boutique feel. But I don't think her affiliation with Burberry is why she was hired. She was hired for her abilities demonstrated by here accomplishments at Burberry.
Prices certainly went up in the UK. +£20 for the 16GB; +£30 for the 32GB, +£10 for the 64GB. I had assumed it was the same everywhere, but maybe I am wrong.
Hrmm..
I find it interesting that this watch is available in a color VERY close to Apple's gold/champagne color. That would make a desirable color for a watch as well.
I'm not a huge fan of Burberry's fashion, but I do think this watch would look darn good on some people.
I find it interesting that this watch is available in a color VERY close to Apple's gold/champagne color. That would make a desirable color for a watch as well.
I'm not a huge fan of Burberry's fashion, but I do think this watch would look darn good on some people.
And according to this article she has "an excellent fashion and design sense" and may become the next Apple CEO.
Agree. Anybody who thinks he/she is supersmart and changes everything that was done by previous CEO is dangerous to the company.
You could describe both Burberry and Apple stores as upmarket boutiques. But Apple stores are also groundbreaking in the way they foster interaction between the consumer, the products and the brand. Burberry stores, or any other store I can think of, don't come close.
I don't disagree with this. Let's hope this is a win.
that's rose gold, that's been a standard for fashion and luxury watches for awhile now.
If that is what you "got", then you aint got nuttin.
Atleast skim the articles - its not that hard.
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And according to this article she has "an excellent fashion and design sense" and may become the next Apple CEO.
Yes because all women are the same so if one was a failure it only makes sense that they all suck as tech CEOs.
That's my point precisely. It has to tell time and probably two-three extra functions thrown in. And the rest of the time the watches should be simply invisible and imperceptible.
Yet, the modern crop simply fails it: it is made to stand out, and to stand out only. Heck, some modern watches fail even at telling time!!! - too small/large hands over weird colors and shapes. On top of the unreadability, you can still feel their weight (because they are too heavy) and constant scratching against clothes (because they too large and have (cool and standing-out) sharp edges).
This is what happens when tech/feature people look at ubiquitous items
At least in my case, you got it backwards. When I was buying my el cheap'o Tissot, it was the largest (a basic quartz chronograph with metal bracelet, submersible). Now, ~10 years later, I spent quite some looking for a replacement - a basic quartz chronograph with metal bracelet, submersible - which is thinner and lighter and has no sharp edges (got tired of throwing away shirts prematurely - solely because of the torn tissue on the left sleeve). Yet, literally all offerings today are: thicker and/or heavier and/or larger and/or fail at date/time display due to the "design" thing and/or have dozen buttons to access hundreds(*) functions.
(*) Fun fact, I'm not exaggerating. One of the Casio watches I was offered actually had 200+ functions. Side-effect: access to *any* functions takes many key presses. And if one presses something accidentally wrong... Well, it's user's fault. But most Casio watches fail to me because they are designed by idiots: they have smallish time display, tiny date display and in huge, bright letters on top CASIO. As you say, "It's a damn thing to tell the time" - yet they are Casio advertisement first, watches second.