The following article is from the April 6th edition of the local Rochester
newspaper.
Apple to open store at Eastview
Computer manufacturer takes B. Dalton Books space
Mary Chao
Staff writer
(April 6, 2005) Apple Computer Inc. is to open its first Rochester-area store this summer at
Eastview Mall.
Apple Store will take over the 3,600-square-foot space occupied by B. Dalton Books, which is closing, said Dennis Wilmot, vice president and regional director of leasing at Wilmorite Property Management, which operates the mall.
Apple Computer does not comment on future store openings, said Apple spokesman Fletcher Cook.
But Wilmot said that Apple, with stores in Buffalo and Syracuse, has been eyeing the Rochester area. "As these higher-tier retailers saturate major markets, they are moving into secondary markets."
Wilmorite has been negotiating with Apple Computer for two years. But because the mall is 98 percent occupied, finding the right space took some time, Wilmot said.
The first Apple store opened in 2001, and there are now 103 across the country. The concept has been popular with consumers because of its interactivity, Cook said.
Apple retail shops also offer workshops on topics ranging from using iPod and iDVD to creating music with the GarageBand recording software.
Apple Computer's retail segment recorded $551 million in sales during the first three months of the year, double what it earned during the first quarter last year, Cook said.
Apple's entry into the Rochester retail scene comes a year after Gateway Inc. closed all 188 U.S. stores, including one in Henrietta. Those stores also were dedicated to sales of a single brand of computer.
Since Apple started opening its own stores, the company has been hit by lawsuits from computer resellers across the country alleging that Apple engaged in unfair business practices and breach of contract.
But Tolga Soyata, president of
Soyata Computers in Henrietta, doesn't mind the competition.
Soyata has been selling Apple products for the past year.
"Corporate customers are not going to go to Eastview Mall and pick up computers," he said. "If anything, it will make our business stronger."
MCHAO@DemocratandChronicle.com
I am getting really exited. I think I will be spending too much time/money there though. It could be dangerous.