Exactly. To be fair, Steve Jobs outright admitted that it was a "hobby" in those days, and it's really not clear when it ever graduated from that status. Some felt that happened in 2015 with the advent of tvOS, but that was an assumption.
It's not just a lack of marketing either. The Apple TV has been a "B team" project — or, let's face it, a "C team" project — since the beginning. That's why the Siri Remote
still doesn't have even the most basic "Find My" type features (like making a beep to help you locate it), and why its HomeKit integration is laughably bad (especially considering it acts as Home Hub that every HomeKit command passes through anyway). I often wonder if the Apple TV hardware team is where Apple's engineers go for a "time out" when they're not pulling their weight elsewhere
Yeah, really it almost wasn't mentioned at all... It was kind of just wrapped up into one big "home stuff" category, and if you sneezed you would have missed the fact that the Apple TV was part of that.
None to the best of my recollection — at least not outside of an Apple Store or Apple's own website.
I've been on board with the Apple TV since day one — I still have my original 40GB and second 160GB unit sitting in my basement collecting dust. I loved the idea from the beginning, but have been constantly disappointed that it's never quite advanced to its fullest potential. That said, however, I'm also an edge case when it comes to this kind of stuff, as I'm far more entrenched in the Apple ecosystem than most people... In fact, I've spent more money on iTunes movies and TV shows over the years than I really want to think about...