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New Apple TV ad
- Thread starter Rocketman
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heh
You mean......
I can watch movies and TV shows on my TV now?!?!?!?
What an amazing idea!!!
(Sorry, couldn't resist.)
Apple said:
You mean......
I can watch movies and TV shows on my TV now?!?!?!?
What an amazing idea!!!
(Sorry, couldn't resist.)
Lol, I suppose you're right. That's not what they meant though.
And Apple TV is pretty much useless for people in Canada.
Thumbs up for this one, it's a simple ad for a sometimes hard to understand product. Well done Apple! 
Agreed. I am also glad macrumors got the scoop on the ad being shown and viewing it on the internet
For the how'd you do that crowd, I have DVR on my satellite box and I replayed it and captured it by a means I consider quite neandratal. I have never even hooked that "ecosystem" to my Mac "ecosystem". There is probably a dirt easy way to do it too.
Rocketman
Thanks for putting up the file!
I would've faded into the real recording of that song when the 
TV is shown... more of a kick to it, places more focus on the product. Staying with Jack Black's solo was a poor move, IMO.
TV is shown... more of a kick to it, places more focus on the product. Staying with Jack Black's solo was a poor move, IMO. 
I agree. It's not creative, plus, it doesn't do a good job of explaining the product. In fact, from that ad, I'm not even sure what the product is...
That ad will leave most totally clueless.
Apple should have said "stream movies from your computer to your TV, wirelessly" at the end (or something of similar nature).
Yep, and you all have to watch the same thing at the same time (sort of like digital satellite with one receiver)...
I am going to take the counterpoint on this one.
The recent news that Apple has sold 100,000,000 iPods is a major factor in the "halo effect" to Macs. So it makes sense to "bookend" the successful iPod product with the company's prime product, the Mac, and their newest mass-market product, the Apple TV. It seems the next "bookend" just might be some sort of multifunction device with phone, music, productivity and innovative communication applications installed on it.
Rocketman
type of commercial
notice how apple is making their ads for more consumer products more like other commercials on TV
apple's commericals used to be very simple not using any real footage
apple is switching over to attract the general market of customers
GO APPLE
notice how apple is making their ads for more consumer products more like other commercials on TV
apple's commericals used to be very simple not using any real footage
apple is switching over to attract the general market of customers
GO APPLE
notice how apple is making their ads for more consumer products more like other commercials on TV
apple's commericals used to be very simple not using any real footage
apple is switching over to attract the general market of customers
GO APPLE
Remember the original iPod adverts?
Apple had some fantastic adverts before the whole silhouette thing. Which was a phase - they're already slowly moving away from it, by the introduction of colours/etc.
I don't think this is "like other consumer product ads", or "un-Apple".
But, yeah, like all ads they do, it's good
The ad points out how un-revolutionary the appletv is, but hopes the ipod craze will make people think they need it.
A movie on your tv? How about showing us something new? Like Youtube on your tv, or streamed movie rentals to your tv, or an email receive alert on your tv... all very basic stuff that truly moves the computer to the living room.
A movie on your tv? How about showing us something new? Like Youtube on your tv, or streamed movie rentals to your tv, or an email receive alert on your tv... all very basic stuff that truly moves the computer to the living room.
Sadly, not that memorable.
Funny... that's the very thing that, to me, makes this Apple ad feel more "normal" and less memorable than usual for Apple.
Years from now, people will still remember the iPod silhouette commercials and the "Think Different" ads (no product benefits mentioned). But I doubt that they will remember this commercial.
Funny... that's the very thing that, to me, makes this Apple ad feel more "normal" and less memorable than usual for Apple.
Years from now, people will still remember the iPod silhouette commercials and the "Think Different" ads (no product benefits mentioned). But I doubt that they will remember this commercial.
...the Apple TV website is the first result in Google.So far I've found
EDIT: you should always use quotes around product names when searching for information on them. In this case, it doesn't matter, because the website is first either way.
That's not part of the ad; that's part of Rocketman's house. The commercial was filmed on a camera, not captured as output.
Odd. Seems painfully obvious to me. It's iTunes on your TV. iPod commercials don't need to show people syncing their libraries over cables for people to understand.
Well, "stream" is a word that lots of people don't understand, and you don't have to do it wirelessly. Adding that statement would detract from the commercial. It's really very simple. "If it's on iTunes, it's on your TV" gets the job done pretty well. You need a network of some sort and at least component input, but people will figure that out when they start researching it. It's an ad, not a users' guide.
There is already an RSS hack...hopefully Apple will take that onboard, make it official and improve on it...
uh... i think what the previous member meant about AppleTV being useless for Canada is that here in Canada we can't buy movies / tv shows from iTunes...
I agree, this commercial isn't as memorable as other Apple ads, but that's not the point. At this point they want people to understand what this does. They didn't start in 2001 with the dancing iPod ads, they waited until it was recognizable by anyone watching tv.