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New Apple TV ad

You bought it from from iTunes, and then synced it to your ipod from your computer using a USB cable. Now you can put it on your tv through your network and play it from the Apple TV's hard drive and watch in amazement as the picture is magically transferred through cable connected to the back of the apple tv. it costs 299. buy it. go to the store and buy it. apple made it. apple the company. not literally an apple.

If forum members did Apple's advertising.
 
solipsism over on AppleInsider has suggested that this ad may be the start of an overall increase in marketing designed to coincide with the introduction of more HD content (tomorrow?) to the iTunes store.

Although it's pretty speculative, I like this idea. Could it be true...?
 
Well Done!

One of Apples best ads to date.

Stylistically, very different for them.
Illustrates some complicated information in a very digestible way, while leaving the viewer curious. Not an easy task and done (here) about as well as anyone I've seen.

What agency did Apple work with?

Thanks.
 
Phobophobia said:
You bought it from from iTunes, and then synced it to your ipod from your computer using a USB cable. Now you can put it on your tv through your network and play it from the Apple TV's hard drive and watch in amazement as the picture is magically transferred through cable connected to the back of the apple tv. it costs 299. buy it. go to the store and buy it. apple made it. apple the company. not literally an apple.

If forum members did Apple's advertising.
Click to expand...

Nice :D You're onto something! To REALLY please MR's ad execs, the ad must also attempt to illustrate OX's finely detailed user interface despite the limited time and the low resolution of TV broadcasts.
 
matticus008 said:
That's not part of the ad; that's part of Rocketman's house. The commercial was filmed on a camera, not captured as output.
Click to expand...

Yes. My point is that the ad transfers a moving image directly from an iMac to a TV. Which I think will likely leave the uninitiated thinking "Why is my TV my computer? I want to watch TV on my computer, I don't want to watch my computer on my TV." etc.
 
Phobophobia said:
You bought it from from iTunes, and then synced it to your ipod from your computer using a USB cable. Now you can put it on your tv through your network and play it from the Apple TV's hard drive and watch in amazement as the picture is magically transferred through cable connected to the back of the apple tv. it costs 299. buy it. go to the store and buy it. apple made it. apple the company. not literally an apple.

If forum members did Apple's advertising.
Click to expand...

well done! :)
 
Not to act like a nub, but what the heck is that song? I have been trying to remember the name of it all day.
 
Luigi239 said:
Not to act like a nub, but what the heck is that song? I have been trying to remember the name of it all day.
Click to expand...
Smoke on the Water.
thedude110 said:
Yes. My point is that the ad transfers a moving image directly from an iMac to a TV. Which I think will likely leave the uninitiated thinking "Why is my TV my computer? I want to watch TV on my computer, I don't want to watch my computer on my TV." etc.
Click to expand...
I really don't think people are that stupid. The same movie being carried across without losing any time is a visual effect meant to evoke the "seamlessness" of it all. It's well established in marketing and advertising, just like those HP commercials with the white picture frames or the old Intel commercials that showed little people walking around in a microprocessor city inside the computer.

It really is just an ad--a piece of audiovisual artistry meant to make people aware of the product. It's not necessary to explain how it works or what the requirements are or to hand-hold Luddites.

It's meant for people who have iPods and HDTVs already and understand how to use them. Any third grader can figure it out.
 
Excellent Ad for this Market

Great Ad -- Really Leverages the iPod Brand.

This will really get the AppleTV engine cranking.

I need to find the funds to buy one.
 
Rocketman said:
I have a 10mb mpg of the commercial.
Click to expand...
Peace said:
If you have :
Toast
Handbrake
QT Pro :

Do the following :
Use Toast to burn a DVD except save it as a disk image
Double click on the Toast file that was produced.It will mount like a normal DVD.
Use handbrake to export it in MP4
Open it with QT Pro and export as Apple TV

This will bring the size down to about 10-15megs
Click to expand...
All that work for nothing :D
 
It's a good ad. Microsoft only wishes that their product tied things together as seemlessly as that. :)
 
Just saw the ad on Discovery Channel. What brand of widescreen TV are they using for the ad?
 
Rod Rod said:
Yup, it was a joke! I'm sure it matters for some people in Canada that they can't buy movies or TV shows on iTunes. However, the Apple TV is not useless in Canada.

Most people find it easy to convert their music for iTunes (and the iPod). Converting video for iTunes (and the Apple TV) is easy too.

The vast majority of the 100 million iPods sold have never played a song from the iTunes store, even in countries where the iTunes store operates. Being precluded from an online store does not kill the usefulness of the device.
Click to expand...

Agree
 
Phobophobia said:
You bought it from from iTunes, and then synced it to your ipod from your computer using a USB cable. Now you can put it on your tv through your network and play it from the Apple TV's hard drive and watch in amazement as the picture is magically transferred through cable connected to the back of the apple tv. it costs 299. buy it. go to the store and buy it. apple made it. apple the company. not literally an apple.

If forum members did Apple's advertising.
Click to expand...

Nicely said.

"not literally an apple." I never thought of it that way. Yer right. Some of these machines could have come from another fruit tree.
 
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