New Apple TV Billboards Start Popping Up in U.S. Cities

[AZREOSpecialist]

Apple TV is a big piece of suck. I tried it out at the Apple Store. What a piece of crap. Nobody watches TV this way. Nobody wants to see a bunch of squares for apps only to figure out where the new content is located. I don't want to click on Hulu to find out if that new episode of Modern Family is available. I have to click on each app to find out what's new, which is fragmented and stupid. When I turn on the Apple TV, it should present me with all of the new episodes of the shows that I'm watching, regardless of where those episodes are located. It should also tell me what else I might find interesting. There should be a swipe or other gateway to the full app view, but that should not be the default view at startup. I want more like a "today" screen when I turn it on to show me what new episodes of my shows are available to watch.

 

[gijoeinla]

...Or if you meant gay people spend more money on products because they are usually affluent, highly-educated, sophisticated, brand aware, product loyal, and early adopters, that would also be correct. If it's anything otherwise I'm curious as to what.

Yup. That's generally true. It's a market that most advertisers want to be in today. And they are spending big bucks to do it.

Also, there's an Apple ad at Melrose and Alfred? Did you mean Melrose Place? Where? Melrose and Alfred don't intersect. Correct it's Melrose Place, sorry.

I'm aware of the reasons why ad space is chosen and where. I'm going assert the fact that West Hollywood outdoor ad space is more used by General demo marketing than exclusively to the gay market. Sunset Blvd runs thru West H. and the volume of billboards vastly supersedes the available space in the predominately gay business district on Santa Monica Bl.

I'll repeat that outdoor space in this area commands some of the highest prices in the world. It's a melting pot and intersection (if you will) of worldwide impressionable multicultural demographics. I'd also point out the it's no longer the "gay mecca" it once was. Gentrification is thriving and growing in that part of Los Angeles -- only adding to the allure of high profile advertisers like Apple, Microsoft, Samsung and others.

 

[gijoeinla]

I think you forgot your /s tag.

I think you are thinking small. Don't let your hair fall out by that comment. What I mean by that is that most, most consumers have no awareness of Apple TV and its application to their lives. To the vast majority of consumers this will be a new product. I stand by my contention that this campaign will get attention.

At the end of the day most people (not core customers like those in these forums) will walk away seeing those ads thinking "what is Apple TV"... I'm sure there's a follow up campaign planned for outdoor once this product starts registering on the mass consumer radar scope.

Streaming devices are still a bit of a niche product and have yet to be something that's easily understood and adaptable to every home. Somebody has to spend big dollars and do bold campaigns to begin to change that.

While these graphics are stirring debate here in this and other forums it's hardly braking the back of trending in social media. Can that change -- yes.. But Apple hasn't yet unlocked this devices "game changing" potential.

I'm convinced they realize that the market for saturation advertising (this is an awareness campaign) on a device like this is NOT there yet.

Many of you same people say there's no demand for the Apple Watch, it's dead in the water or you simply don't like it. Yet I see trending marketing reports every Monday and Tuesday and recently Apple Watch is at or near the top of "intending to buy" lists for the holiday season this year. Even I'm surprised by that. I think the Watch Is going to become a huge product for Apple. So will the TV. Both markets need to mature FIRST for that to happen. I know some you feel that day is here but it's not.

 

[bpeeps]

I think you are thinking small. Don't let your hair fall out by that comment. What I mean by that is that most, most consumers have no awareness of Apple TV and its application to their lives. To the vast majority of consumers this will be a new product. I stand by my contention that this campaign will get attention.

At the end of the day most people (not core customers like those in these forums) will walk away seeing those ads thinking "what is Apple TV"... I'm sure there's a follow up campaign planned for outdoor once this product starts registering on the mass consumer radar scope.

Streaming devices are still a bit of a niche product and have yet to be something that's easily understood and adaptable to every home. Somebody has to spend big dollars and do bold campaigns to begin to change that.

While these graphics are stirring debate here in this and other forums it's hardly braking the back of trending in social media. Can that change -- yes.. But Apple hasn't yet unlocked this devices "game changing" potential.

I'm convinced they realize that the market for saturation advertising (this is an awareness campaign) on a device like this is NOT there yet.

Many of you same people say there's no demand for the Apple Watch, it's dead in the water or you simply don't like it. Yet I see trending marketing reports every Monday and Tuesday and recently Apple Watch is at or near the top of "intending to buy" lists for the holiday season this year. Even I'm surprised by that. I think the Watch Is going to become a huge product for Apple. So will the TV. Both markets need to mature FIRST for that to happen. I know some you feel that day is here but it's not.

Interesting. I'll have to look for that ad at Melrose Place and Alfred. I walk from my house to the farmer's market all the time.

 

[mackolb]

The AppleTV ad banner also now appears in at least two locations in Washington, D.C., on a large building facing traffic on I-395 driving on what is commonly referred to as the East West Freeway and on RFK Stadium for commuters to see as they enter DC from the BWI Parkway, also I-395. There more be more, but for DC, Maryland and Virginia motorists coming into the District, the message is clear.

 

[gijoeinla]

Interesting. I'll have to look for that ad at Melrose Place and Alfred. I walk from my house to the farmer's market all the time.

Oops. Orlando and Melrose. Above Alexander McQueen store

 

[Mactendo]

I like seeing Apple colors again, but a first thought was "a TV without signal". Strange advertising, what they want to say with that?

 

[John.B]

Because we all know the people in Marketing are also the ones writing the apps, so getting mad at them for doing one and not the other - especially when it's your thing - is entirely sensible.

(Wait. Isn't it just one guy who does everything?)

What a load of spin. It's not about "one guy", it's about strategy, and strategy comes from the top.

Clearly, Apple had their marketing ducks in a row, but not design or usability.