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New Apple TV Billboards Start Popping Up in U.S. Cities
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Those aren't the SMPTE color bars, those are Apple's old rainbow logo colors. The SMPTE color bars look like this (if the image link works):
Do young folks even know what these things look like? I bet almost none of the young people have ever seen SMPTE color bars, and possibly have never seen the old Apple logo either.
Still, the marketing campaing is likely to be successful among those who understand the history of the color bars.
Do young folks even know what these things look like? I bet almost none of the young people have ever seen SMPTE color bars, and possibly have never seen the old Apple logo either.
Still, the marketing campaing is likely to be successful among those who understand the history of the color bars.
The only reason it has my attention is because every rumor site is reporting it as news.
When Apple did the MacBook stickers ad and flashed in an old six color Apple logo that was cool. I don't think it works here. This looks like an LGBT poster which is fine but I don't know what that has to do with Apple TV. I'm sorry but I don't look at this poster and think 'ooh a new TV is out, I better go check it out'.
Well that makes more sense that the colors are a throwback to the old apple logo. When I first saw this, I thought it was the Gay Pride colors and was confused since Gay Pride day has already passed. Thanks for the clarification.
When i see those colours on my TV it means i am calibrating colorsWhen i see those colours on my TV it means something doesn't work right.
Epic fail apple!
or there's an old Apple commercial on TV.
To all those blinded by the darkness of ignorance (and thus interested in this ad. campaign and product), PLEASE, do yourself a MASSIVE favour and immediately procure a copy of the book, "Bhagavad-gita As It Is". Bathe your intelligence in it and make a huge step forward in your existence.
Because we all know the people in Marketing are also the ones writing the apps, so getting mad at them for doing one and not the other - especially when it's your thing - is entirely sensible.
(Wait. Isn't it just one guy who does everything?)
When i see those colours on my TV it means something doesn't work right.
Epic fail apple!
It's quite funny to click on your profile and read your posts. You are on a mission here! Thanks for contributing!
We had the flag this summer already in amsterdam
It’s not Gay TV it’s more like Pay TV.
Most billboards and ads in West Hollywood are marketed towards the gay community. Mistaking an ad campaign for gay pride support is definitely not cruel or insensitive.
Yes, your understanding of color bars.
Yeah, I wonder why they're even a member.
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These are brilliant Awareness ads. It's clear Apple TV is going to grow into a huge product for Apple! This is a huge campaign. It certainly makes a statement that their product is being positioned as different.
If you think hard what should the ads be like? A copy of the Roku, Amazon, Netflix etc?
This campaign is extremely bold. It's impressive and most importantly different.
Good marketing and good advertising are two different things. While this is good marketing as in getting the Apple TV attention, it's a blah ad as its not describing the product nor giving any compelling reason to purchase it.
Sorry but I live in L.A., am in entertainment marketing, and most importantly I buy outdoor large size advertising space.
West Hollywood outdoor space is NOT mostly used to promote products towards the gay community. It's simply too valuable to target one demographic. Yes maybe a few spaces are leased for gay specific ads but Apple is not one of them. This area is prime premium Los Angeles outdoor real estate. Samsung repeatedly buys all the bus shelters in West Hollywood for long run durations on its Galaxy product. Same for Microsoft.
In fact West Hollywood outdoor ad real estate is some of the most expensive space in the world to rent. Since the incredible volume of traffic that passes thru it daily is not gay I can assure you that Apple and every other major advertiser buys space there for cross demographic reasons and gets the impressionable gay market by default.
I'd point point out that Apples 4-sided massive building ad at Sunset and Vine costs them upwards of $100,000 monthly.
An ad they run on Sunset Blvd west of Crescent Heights costs them upwards of $50,000 monthly. I'd point out that's in West Hollywood. Another they buy monthly at Santa Monica and Doheny Dr has been as high as $60,000 monthly - that space was leased for The Gap for years, Apple scored it not long ago. Another at Melrose and Alfred runs north of $30k.
I assure you that given the boards that Apple threw up its new ATV ads and it's carefully selected locations in this market it's pretty obvious they are very serious about this product and is spending big ad dollars it's a solid indication they are ready to bring Apple TV out of its hobby status.
It should be pointed out that these specific ad locations they chose send a much bigger message to the entertainment industry here that they want it to be known that they are a serious contender in the home entrainment space -- believe me. Strategy people. Strategy.
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And even if the ad was intended to be a rainbow flag (it isn't) what exactly would the problem be? If gay-targeted ads bother you that much, then by all means keep your homophobic dollars out of the Apple store, and leave more things for the rest of us.
I think you forgot your /s tag.
What does lgbt have to do with the Apple TV?