Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Those aren't the SMPTE color bars, those are Apple's old rainbow logo colors. The SMPTE color bars look like this (if the image link works):

SMPTE_Color_Bars.svg


Do young folks even know what these things look like? I bet almost none of the young people have ever seen SMPTE color bars, and possibly have never seen the old Apple logo either.

Still, the marketing campaing is likely to be successful among those who understand the history of the color bars.
 
Big, bold color. That's all that matters. Obviously it got your attention as you've been talking about it all morning. In that case, it's done its job.

The only reason it has my attention is because every rumor site is reporting it as news.

When Apple did the MacBook stickers ad and flashed in an old six color Apple logo that was cool. I don't think it works here. This looks like an LGBT poster which is fine but I don't know what that has to do with Apple TV. I'm sorry but I don't look at this poster and think 'ooh a new TV is out, I better go check it out'.
 
The only reason it has my attention is because every rumor site is reporting it as news.

When Apple did the MacBook stickers ad and flashed in an old six color Apple logo that was cool. I don't think it works here. This looks like an LGBT poster which is fine but I don't know what that has to do with Apple TV. I'm sorry but I don't look at this poster and think 'ooh a new TV is out, I better go check it out'.

Seriously you buy Apple Products and don't know the Apple logo colours???
 
Those aren't the NTSC color bars, those are the six colors from the old Apple logo of the 80's and 90's. The bars on the bottom are like CMYK but the M and C are too dark.
Well that makes more sense that the colors are a throwback to the old apple logo. When I first saw this, I thought it was the Gay Pride colors and was confused since Gay Pride day has already passed. Thanks for the clarification. :)
 
When i see those colours on my TV it means something doesn't work right.
Epic fail apple! :D
When i see those colours on my TV it means i am calibrating colors ;) or there's an old Apple commercial on TV.
 
To all those blinded by the darkness of ignorance (and thus interested in this ad. campaign and product), PLEASE, do yourself a MASSIVE favour and immediately procure a copy of the book, "Bhagavad-gita As It Is". Bathe your intelligence in it and make a huge step forward in your existence.
 
To all those blinded by the darkness of ignorance (and thus interested in this ad. campaign and product), PLEASE, do yourself a MASSIVE favour and immediately procure a copy of the book, "Bhagavad-gita As It Is". Bathe your intelligence in it and make a huge step forward in your existence.
His divine grace.....ya LOL!!
 
Big money for marketing campaigns, but still no Remote app support and no Bluetooth keyboard support.

Not even Apple's own Bluetooth keyboards.
Because we all know the people in Marketing are also the ones writing the apps, so getting mad at them for doing one and not the other - especially when it's your thing - is entirely sensible.

(Wait. Isn't it just one guy who does everything?)
 
  • Like
Reactions: 8692574
Steve Jobs said that Apple didn't have to advertise because the products sold themselves, my have the times changed...
 
How very cruel and insensitive.
Most billboards and ads in West Hollywood are marketed towards the gay community. Mistaking an ad campaign for gay pride support is definitely not cruel or insensitive.

When i see those colours on my TV it means something doesn't work right.
Yes, your understanding of color bars. :D

It's quite funny to click on your profile and read your posts. You are on a mission here! Thanks for contributing!
Yeah, I wonder why they're even a member.
 
Last edited:
The Shot on iPhone 6 campaign was eye-catching. What's eye catching about this?

Clearly there are better ways of product awareness, no? Why not an ad campaign that makes you aware of Apple TV and actually showcase why you would want one?

These are brilliant Awareness ads. It's clear Apple TV is going to grow into a huge product for Apple! This is a huge campaign. It certainly makes a statement that their product is being positioned as different.

If you think hard what should the ads be like? A copy of the Roku, Amazon, Netflix etc?

This campaign is extremely bold. It's impressive and most importantly different.
 
Hmm...I find this ad campaign almost as dumb as the Genuis one from a couple years ago. Does Apple think this is going to get someone to buy an Apple TV?



What exactly makes a good marketing? What does the old Apple rainbow logo have to do with the Apple TV?
Good marketing and good advertising are two different things. While this is good marketing as in getting the Apple TV attention, it's a blah ad as its not describing the product nor giving any compelling reason to purchase it.
 
Most billboards and ads in West Hollywood are marketed towards the gay community. Mistaking an ad campaign for gay pride support is definitely not cruel or insensitive.

Sorry but I live in L.A., am in entertainment marketing, and most importantly I buy outdoor large size advertising space.

West Hollywood outdoor space is NOT mostly used to promote products towards the gay community. It's simply too valuable to target one demographic. Yes maybe a few spaces are leased for gay specific ads but Apple is not one of them. This area is prime premium Los Angeles outdoor real estate. Samsung repeatedly buys all the bus shelters in West Hollywood for long run durations on its Galaxy product. Same for Microsoft.

In fact West Hollywood outdoor ad real estate is some of the most expensive space in the world to rent. Since the incredible volume of traffic that passes thru it daily is not gay I can assure you that Apple and every other major advertiser buys space there for cross demographic reasons and gets the impressionable gay market by default.

I'd point point out that Apples 4-sided massive building ad at Sunset and Vine costs them upwards of $100,000 monthly.

An ad they run on Sunset Blvd west of Crescent Heights costs them upwards of $50,000 monthly. I'd point out that's in West Hollywood. Another they buy monthly at Santa Monica and Doheny Dr has been as high as $60,000 monthly - that space was leased for The Gap for years, Apple scored it not long ago. Another at Melrose and Alfred runs north of $30k.

I assure you that given the boards that Apple threw up its new ATV ads and it's carefully selected locations in this market it's pretty obvious they are very serious about this product and is spending big ad dollars it's a solid indication they are ready to bring Apple TV out of its hobby status.

It should be pointed out that these specific ad locations they chose send a much bigger message to the entertainment industry here that they want it to be known that they are a serious contender in the home entrainment space -- believe me. Strategy people. Strategy.
 
Last edited:
  • Like
Reactions: koa
Those aren't the NTSC color bars, those are the six colors from the old Apple logo of the 80's and 90's. The bars on the bottom are like CMYK but the M and C are too dark.
If you have to explain it, then the concept is a fail.
 
  • Like
Reactions: Rogifan
And even if the ad was intended to be a rainbow flag (it isn't) what exactly would the problem be? If gay-targeted ads bother you that much, then by all means keep your homophobic dollars out of the Apple store, and leave more things for the rest of us.
 
These are brilliant Awareness ads. It's clear Apple TV is going to grow into a huge product for Apple! This is a huge campaign. It certainly makes a statement that their product is being positioned as different.

If you think hard what should the ads be like? A copy of the Roku, Amazon, Netflix etc?

This campaign is extremely bold. It's impressive and most importantly different.
I think you forgot your /s tag.

And even if the ad was intended to be a rainbow flag (it isn't) what exactly would the problem be? If gay-targeted ads bother you that much, then by all means keep your homophobic dollars out of the Apple store, and leave more things for the rest of us.

What does lgbt have to do with the Apple TV?
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.