Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
New Apple TV Intro Was Made With Practical Effects
- Thread starter MacRumors
- Start date
- Sort by reaction score
The magic Apple once possessed is now long gone and it seems few care. One camp wants Apple to be an efficient no frills business (shareholders I suppose), another might have even forgotten what Apple used to be. Oh well, I've moved on anyway.
I personally think that NOT using AI is more impressive. People passing off AI as something creative implies laziness and lack of effort. You’ll see this a lot on Facebook - a lot of people are getting tired of quick AI generated fakery. People don’t respect low cost, high turnover content because it takes very little effort or skill.
Fantastic stuff, always appreciate the technical effort in making these happen. It's far too easy to go for CGI and computer animation nowadays (not that I'm dunking on them, they have their place).
Reminds me of the Windows 10 desktop wallpaper, which was also an in-camera capture.
Full breakdown for those interested: https://gmunk.com/Windows-10-Desktop
Reminds me of the Windows 10 desktop wallpaper, which was also an in-camera capture.
Full breakdown for those interested: https://gmunk.com/Windows-10-Desktop
Ah yes, the most important part of Apple, there… uh, Microsoft Office rip-off.
Mostly joking but still.
People that fear AI or proclaim AI can do everything better are the ones that will be out of work in a few years. People that want to remain creative while using AI as a tool are the ones that will be employed gainfully for decades to come.
I was just thinking of this. A sort of procedural homage to the GOAT, while also subtly saying "we're playing in that league now."
If you call this crap I have absolutely no respect for you
That wasn’t the Mac startup sound as I know it. Maybe reminiscent of it, but I thought it was a unique sound.
This mentality is basically the problem with our modern society, creating art is now considered a waste of time, this guy would rather have this effect being created by a robot while killing his only planet rather than see a group of people use their skills and talent in creating something that is beautiful.
Please ask AI to give you some common sense and a personality
What updates to iWork are you looking for? I use it as my primary productivity tools and am genuinely interested in hearing your thoughts.
As I read that, it sounds like I'm in marketing, but I actually want to know! lol
Awesome, didn't know that. Kind of ironic that their design language back then was mostly flat and lifeless, carried over from Windows 8.
Anyone they has ever worked in production can probably agree: that's friggin' cool.
I absolutely LOVE the practical approach to a digital experience. Very well done, team.
I absolutely LOVE the practical approach to a digital experience. Very well done, team.
Cool stuff. It reminds me of the famous NBC peacock animation by Pablo Ferro before he went off to do things like the credits for "Dr. Strangelove."
I guess I won't be seeing this. I just yesterday cancelled my free month of Apple One. Which was a nightmare to do. I had to google it to find out how.
You are suppose to be able to cancel a subscription as easily as signing up - Amazon recently had a well publicized court case about how many steps they require you to take to cancel. That was nothing compared to the dance I had to do to get rid of Apple One. Another experience of Apple Greed at its worst.
You are suppose to be able to cancel a subscription as easily as signing up - Amazon recently had a well publicized court case about how many steps they require you to take to cancel. That was nothing compared to the dance I had to do to get rid of Apple One. Another experience of Apple Greed at its worst.
I think the ones who are "complaining" here have never ever CREATED something in their life or have no idea about artistic processes.
As an artist who designs commercial productions for a living, not only is this beautiful to see; I’m thrilled they hired a crew to make this happen. Apple has always been about giving artists the tools to make art. Bravo to the creatives who chose to make this little moment real.
I can't even understand why you think that the team who made this logo have anything to do with Apple proper. These people don't even work for Apple.
I’m old enough to remember when iWork was considered a folly that Apple shouldn’t pursue and they’d better focus more on their core…
Do you love Apple for their core then? Because from the start they tried to marry tech to art. Making this with art is apples way. Making it with generative AI seems like a betrayal of apples values.