Totally agree. As long as he had Steve to temper him.
Once Steve was gone, we were just left with unadulterated Johny. And that quickly went from bad to worse.
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New Apple TV Intro Was Made With Practical Effects
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Totally agree. As long as he had Steve to temper him.
Once Steve was gone, we were just left with unadulterated Johny. And that quickly went from bad to worse.
Um ... why practical?
Gimmie half a day and I'll have the same thing whipped up in After Effects.
Too much time and money. What a waste.
Gimmie half a day and I'll have the same thing whipped up in After Effects.
Too much time and money. What a waste.
This article is about the intro for Apple TV shows. I’m talking sbout the Mac startup sound used in the previous Apple TV intro. How does no one get this?
This is what I like about pre-CGI special effects, sometimes they can be made extremely fast, and fine tuned on-site.
The downside is they are sometimes hard to reproduce exactly.
Why is this a downside? If it was easy to recreate classic paintings or easy to throw together an orchestral piece on par with Vivaldi's The Four Seasons would they really be considered masterpieces? The time and effort put into these things is what makes them special.
Good job Apple. This is the kind of thing they should be funding considering their cash reserves and importance of this part of the company.
Same reason an artist hires a model to pose for them or an animator recording themselves acting out a scene they are trying to animate.
Doing this practically, even if the end result is CGI, could have been more for reference than anything else.
Maybe they wanted to reference how the light moves along the edges of the logo and how the frosted glass responds to the colored light.
Could they have just done all of this without a point of reference? Sure. But it will always look better and more natural if you use a point of reference vs just winging it.
Everything today is designed in a computer - The pieces were probably laser cut from a digital file
If you're referring to the quality, remember TV back then was 480 lines of resolution and this is probably a copy of a copy of a VHS tape that someone recorded off their TV. I don't know how they claim it was "remastered" - the original was shot on 35mm film - no need to "remaster" it - just copy the original (unless someone threw it away).
Believe me, the original 35mm print looked nothing like this.
If Apple adds the Premier League to their platform, it will be worth every single penny. Tim, do it!
Wait, the previous sound was the Mac startup sound? That really never registered to me but now that you mention it I can imagine it.
Yea it plays at the last few seconds
For sure that is why they are special, I totally agree. It was not my intention to state that irreproducibility was a bad thing, rather that for those that want to reproduce the art (composers, mixing, fine-tuning, etc), it is indeed a downside to have an "all or nothing" take. Just because something has a downside, I don't take that to mean "all the time", "for everyone", "under all circumstances", it was a just a general point of consideration.
I guess I could have qualified they are downsides to some people. For example, those in production that just have to make a tiny change...well, you don't have to wait a day for the same outside light conditions! Or, let's say the following clip was a movie, but there was some problem in the scene, the following could really not be reshot:
I was a little kid I knew when that music and opening came on the tv... it was time to get in front of it! Thanks for this post. So many people just bitching and blathering about cost or waste of time do not have on clue that "opening" sequences say a lot about a company. The more attention to detail and getting it right, is a sign a company cares about its product and experience.
No, I meant the whole thing. I mean no offence to the builders, I’m sure it was hard work and well made, but I find the design sooo tacky. I mean the thing at the end with the sparkles and the shiny logo in space – really! Of its time, I suppose.