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Back in May, analyst Ming-Chi Kuo claimed that a new Apple TV would be released in the second half of 2022. Last month, Bloomberg's Mark Gurman also said that a new Apple TV was "getting closer" and "could potentially launch this year."

apple-tv-4k-design-triad.jpg

With a new version of the Apple TV potentially on the horizon, here are four rumored features and changes for the streaming box.

  • Faster chip: Gurman said the new Apple TV will be equipped with an A14 Bionic chip, which is also found in all iPhone 12 models and the fourth-generation iPad Air. The upgraded chip will result in faster performance across apps and games compared to the current Apple TV 4K with an A12 Bionic chip.
  • Increased RAM: The next Apple TV will also have an increased 4GB of RAM, up from 3GB in the current Apple TV 4K, according to Gurman. The memory boost would contribute to faster performance and responsiveness.
  • New version of Siri Remote: In the iOS 16 beta, code-level references to a new and unreleased version of the Siri Remote for the Apple TV were discovered. It's unclear what new features the updated remote would have, but many customers are hoping for U1 chip integration for Find My support.
  • Lower price: The new Apple TV will have an improved cost structure, according to Kuo, which could result in a lower price for customers. The current Apple TV 4K starts at $179 with 32GB of storage, while the older Apple TV HD remains available for $149. By comparison, there are many streaming sticks from brands like Chromecast and Roku available for as low as $25 to $50.
The current Apple TV 4K was announced in April 2021 and released a month later. It's uncommon for the Apple TV to receive a hardware refresh in back-to-back years, so a 2023 launch might be more likely than 2022, but Kuo and Gurman are both reputable sources and rumors suggest that the new model would be a minor update.

Gurman believes that an Apple Event is unlikely this October, so the new Apple TV would likely be announced with a press release if it is released in 2022.

Article Link: New Apple TV Rumored to Launch in 2022 With These Four Features
 
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It feels like Apple has lost its original vision/purpose for the Apple TV (remaking the remote dozen of times does not mean you know what you're doing). I mean what does Apple want? More people subscribing to AppleTV+? Yet they don't even want to sell a basic AppleTV for $99 (or even $49), making it like they want good margins on the hardware. But ironically they are putting Apple TV app on other platforms like Android TV devices.

Apple started Apple Arcade, making it seems like they want to go into gaming console route. But then it seems like it's not going anywhere, with developers starting to get disinterested. How about a smart home hub? They are not even integrating the homepod well, and they discontinued their router lineup, which is the heart of any home networking.

What does Apple really want? As a consumer, I'm totally confused.

I guess we will never see what Jobs' had said in one of the interviews that he "cracked it." Seems like whatever Jobs was thinking, it got lost in translation somewhere.
 
What it needs:

- a reason to exist


Does it want to be another sub 50$ box to make a dumb TV "smart"? Plenty of these around and even those will soon be obsolete.

Does it want to be game console? Sure an A14 would be good enough to compete against the Switch (and they already have the mobile option covered) but that would require going past the ultra-casual gaming they now offer with Arcade.
 
Instant buy from me. My 2017 ATV4K is definitely slowing down. I have no issues with the new remote that launched last year. It’s miles better than the remote that came with the 2017 ATV4K.

Really? My 4k appletv is snappy as the day I bought it, also in 2017. I don't play games on it, though. So maybe that's the difference? I also don't have a 4k tv..still running an old 1080.

I see no reason to replace it.
 
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