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Let's use our heads for a second here. The AppleTV brand name was NOT pulled at the "last second" (instead of iTV). Think about it, look at the case. It has a big Apple on it. You don't mass produce a plastic housing that has one name on it, then claim you changed it at the last second. Production doesn't work that way. It was ALWAYS AppleTV, period.
 
Apple gets 30% of the total profit on the over 6.5 billion apps that have been downloaded so far. Even if most of those are free, I'd say they're making quite a bit.

Actually no.The app store,like the rest of the itunes store is a slightly more than break even proposition.It was created for the sole purpose of selling hardware.
 
Isn't the app thing as much an indirect profit for Apple., i.e. they sell more iPhones and iPod Touch's because you can get apps for them? If the AppleTV had apps available, it immediately increases its desirability and therefore Apples profits.

Of course!

Yeah, the naysayers are absolutely insane. Even if Apple is taking 1% off all the sold apps, they are doing well enough to keep the App store going and the app ability functioning and approving.

I'm not sure what you are trying to say here. Apple takes 30% of the revenue of all the apps sold. They would not be able to operate the store if they only took 1%. Credit card charges are more than that.
 
Maybe though, it will have apps...just not in the way we know apps NOW.

I can see them setting up apps like netflix for CONTENT. Not so much for games and twitter....which I agree, do you want twitter on your tv? I dont, but I digress.

Content plugins...... I can see apple inking deals and adding these content add-ons with quarterly updates vs the app store model. Hard Coded into the OS itself like the Netflix app/content.



$.02

I agree with you on this. If you think about it. I downloaded the netflix app for the ipad, iphone. I have not signed up to netflix yet as I was waiting for the New Apple Tv. I don't have to download the netflix app for the new Apple TV as it comes already installed. Netflix is an app right? So the Apple Tv already runs apps. Just not the way we are used to them being run. Suspect that later on if the ABC app doesn't work by airplay then the apple tv will have an ABC app just like netflix app. So forth and so on.
 
Let's use our heads for a second here. The AppleTV brand name was NOT pulled at the "last second" (instead of iTV). Think about it, look at the case. It has a big Apple on it. You don't mass produce a plastic housing that has one name on it, then claim you changed it at the last second. Production doesn't work that way. It was ALWAYS AppleTV, period.

But is that why the device is delayed until "late September"? Maybe it was ready to go at the same time the new iPod line up was but because ITV treatened to sue they had to pull all of the case tops and replace them with :apple:TV. They could have done a few prototypes quickly for the event. Just a thought.
 
Think out of the box

People you have to think out of the box a little on this.

Take a look at what EA did with Scrabble on the iPad. They introduced a free app called Scrabble Tile Rack, http://itunes.apple.com/us/app/scrabble-tile-rack/id363327037?mt=8, which acts as an accessory app to Scrabble.

Now picture a game like Need With Speed. They can put all of the game controls on the iPhone, iPad or iPod and everything else on your TV.

Yes this will require another iOS device, but come on we all have them. No big deal.
 
Of course!



I'm not sure what you are trying to say here. Apple takes 30% of the revenue of all the apps sold. They would not be able to operate the store if they only took 1%. Credit card charges are more than that.

Didn't recently Apple announce it was costing nearly 1 BILLION USDs/year to run the iTMS store?
 
Perhaps your iPhone or iPad will act as the remote...ie you will see the app on your phone/pad and your finger touches will translate to the tv

simple

What people seem to be missing here is with many,if not most games you don't have time to watch the tv and simultaneously touch/swipe/whatever the right place on the screen.Imagine a couple of your favorite games.Now imagine watching them on the tv and controlling them on your phone/touch.Game over.Fast.After a couple of minutes you'll turn off the tv,guaranteed.
Now some sort of dedicated optional game controller on the other hand,full of win!
 
I dont know whether this has been suggested, but why not let this iOS proliferation work the other way as well?

Basically the Apple TV would be a cheap stripped down version of an iOS device that would allow users to watch videos, listen to music, stream tv etc etc.

Why not give iOS users on the iPhone/iPod/iPad have access to the Apple TV style of interface if they plug their device in through an appropriate HDMI dongle. Allowing them to access their content from those devices on a large screen friendly Apple TV type format?
 
Once again, although I laid this out point for point a page back, Not only would there be huge potential for Apps on :apple:TV, but it may be a far simpler thing than most here are imagining....

All of you are assuming the App Store will come to the :apple:TV itself.

What if the answer lies with AirPlay? Universal Apps would included AirPlay compatibility, that allows the App or Game to run in a video-out (Airplay), iPhone/iPad controlled, mode.

ie: Real Racing HD.

Sitting down on your couch, you open up Real Racing, from the main menu instead of "Play", you tap "AirPlay". Then on your iPhone or iPad you have a neat little console view with controls, settings, features, (endless possibilities), and on the big screen, is the main video of your game.

This is a perfect example of a game that does need lots of precise tapping on top of objects, which is the kind that can easily be converted to AirPlay.
 
Of course it is going to have apps... it was pretty obvious that it was running on some iOS variant in the demo... it wouldn't make sense otherwise for Netflix to suddenly show up on AppleTV 2 otherwise... it is a new form-factor so I'm sure Apple is trying to figure out how to minimize (or even avoid) the form-factor fragmentation that Android is suffering from... all in good Apple-time.
 
PMZ

I have played a lot of games and know timing is crucial. I am not sure what you propose wouldn't have horrible time lags. Something like Scrabble or another game that isn't time critical would be great. But a racing game where it needs subtle inputs constantly would be hard in my opinion.
 
i see what you are saying, but it's just a matter of marketing.
something along these lines:

appleTV basic: as it is now (with apps), 99$
appleTV+: includes one dedicated AppRemote, allows multi-remote inputs, 149$

both of them work with iTouch/iPhone/iPad as remotes
Additional AppRemotes: 29$

That makes a lot of sense.Iphones/touches have very limited utility as game controllers.
 
I'm buying an Apple TV due to Airplay. If it does get an app store, that would make it that much better.
 
Did anyone do an autopsy yet?

I am curious if Apple could fold AppleTV into the iPad-Pod-Phone stuff in time. Why not? Just need connectors to get image from device to screen. You could download or arrange TV all day, then go watch it at night with the same device you use to call people.

The melding of platforms will be ultimately beneficial for consumers and the industry. At the moment it seems like a decent step toward a logical conclusion about home entertainment, but it is still a way from what it should become to be seductively necessary for leisure time.

TV-phone-MP3-App-Game-Word Processor-Internet-Email-Chat device.... beautiful. It's probably 4 years off.



Yeah, the naysayers are absolutely insane. Even if Apple is taking 1% off all the sold apps, they are doing well enough to keep the App store going and the app ability functioning and approving.

Um,we have been responding to the idea that the app store is some sort of huge profit engine for Apple and that they do things to sell more apps,which is clearly not the case.The itunes store is there only to sell hardware,and does so rather well.And after calling us insane you basically made our point for us.
 
The new Apple TV now starts to look more interesting.

If they could only create a really good controller. One that has an accelerometer and gyroscope and that is wireless, oh, and a touch screen. And.. oh. Wait a minute - how about an iPhone or iPod touch, or even an iPad?

This would be fantastic. Let's just hope that the SDK will be set up to allow developers to create a controller app for the iDevice that communicates with the Apple TV. The only problem is that it would also have to work with the remote, but the remote sucks.

In fact, the remote has sucked since its inception. Why can't they put just a couple more buttons on it?

Then Apple TV would be awesome.
 
Not one single word of this post makes any sense.

1. You say games without a dedicated controller won't be feasible. I'd like to present Exhibit A, the App Store that has existed for 2.5 years. Every game is without a dedicated controller.

2. This is absurd. Apple doesn't expect people to buy iPhones or iPads??? :confused: I assure you, they do. What do you think the killer feature AirPlay revolves around? You're not going to be streaming anything from your aluminum remote to the :apple:TV, I can promise you that.

3. No one said anything about Apps in their current form. That's about as logical as saying the iPad would be only iPhone Apps, Double Pixeled. No, of course not, Apps would be purposely written and designed to take advantage of the situation.

(Sigh, can't believe I have to break this down for people)

- Most iPhone/iPad games center around very basic controls that are not accuracy-based, rather timing-based.. Accelerometer, Gyroscope, Tap anywhere, Double Tap, Swipe Up, Down, Left, Right, etc................

All of these interactions can be done on an iPhone or iPad (DEDICATED CONTROLLER) while the game's imagery and video is pushed out in 720p to your :apple:TV.

This, to me, sounds like it revolves solely around iPhone/iPad development, and won't require Apps to be stored on the :apple:TV. Apps/Games that push their visuals using AirPlay to the :apple:TV, rather than Apps running on the :apple:TV with the iPhone/iPad a wifi/bluetooth remote.

Use the tv out cable to play a game,say,,,eliminate pro and see how long before you get frustrated constantly having to look away from the tv at your"dedicated controller".
 
For me I am upset it will not be able to tie to my Time Capsule. I have a large iTunes library and a lot of it was purchased directly from Apple. To have me first download it to my iPad or iPhone then AirPlay it to the AppleTV is plain stupid! So if it can be cracked and then linked to an iTunes library I am sold on it!

You should be able to just stream them from your computer,just like the original model.
 
I hope the streaming is smart enough to adapt to the larger screen. Many websites even on the ipad pulls down the mobil version and it looks like crap even on the ipad. I hope the streaming can get updated with the new resolution once I bump it to the big screen.

Netflix apps or Amazon etc would we way cool if the actually switched to HD when you bumped it to the HD screen!

This appleTV has me exited. I think it's a different approach then the googleTV but if Tivo would be willing to release an app that would stream on your home network then this would rock... I doubt they will but it would be cool
 
Why the big push for apps on the appleTV? I can sort of understand apps developed strictly for the TV but this is almost turning into a "why no flash on my iphone" situation.

iPhones and apps are developed with a touch interface in mind. There's no touch-enabled device for the apple tv. Just like flash sites are designed for mouse input when there's no mouse on your phone.

Seems to me that there's not much to complain about with the aTV so you guys are grasping at straws.
 
Originally Posted by StarBlue
For me I am upset it will not be able to tie to my Time Capsule. I have a large iTunes library and a lot of it was purchased directly from Apple. To have me first download it to my iPad or iPhone then AirPlay it to the AppleTV is plain stupid! So if it can be cracked and then linked to an iTunes library I am sold on it!

What are you talking about? So long as the library on your time capsule is accessible by your PC (or Mac)'s iTunes library it will be able to stream to your AppleTV, just look for your computer's name under "Devices" or whatever it's called, dun remember exactly - it might even be Computers.
 
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