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macrumors bot
Original poster
Apr 12, 2001

Apple plans to unveil new Beats by Dre products at its upcoming event set to be held on September 7, reports iGeneration. The news comes courtesy of an email that was mistakenly sent to the site from the Beats PR team, which iGeneration originally provided a screenshot for but was asked to remove.

The email announced the Apple event and specifically said "a selection of new Beats by Dre products will be unveiled."


It isn't known what new Beats products Apple has in the works, but it seems likely the company will debut both new wireless headphones and Beats headphones that adopt Lightning connectors, as the iPhone 7 and 7 Plus will not have a headphone jack. Apple was recently granted a number of product certifications from the Eurasian Economic Union, and three new Beats headphone models were among them.

Apple is also working on a set of wireless "AirPods" earbuds, which are not likely to be sold under the Beats brand. It is not clear if the AirPods are going to be announced at the September 7 event, but rumors suggest they are fully wireless with no connective cord between the earpieces, much like the Bragi Dash.

It appears Apple plans to offer a range of different jack-free headphone solutions for iPhone customers alongside the iPhone 7 and the iPhone 7 Plus. Along with new Beats and the rumored AirPods, Apple is also said to be planning to ship its two new smartphones with Lightning-equipped EarPods.

Article Link: New Beats Products to Debut Alongside iPhone 7 on September 7
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macrumors 6502
Jun 6, 2014
While Beats are generally overpriced garbage, if Apple poured some legitimate research and development into either making Bluetooth audio better or lightning audio clearly superior to the analog headphone jack - and released the resulting products under the Beats brand - I could picture myself CONSIDERING buying a set of Beats headphones.


macrumors regular
Sep 17, 2013
Pretty excited about wife's cat just chewed up my last pair. Although they're no "hi-fi" grade cans they are perfect for the morning jog.

This is going to be a lot of announcements...Beats, iPhone, iOS 10, Apple Watch 2, watchOS, macOS
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Mac Fly (film)

macrumors 68020
Feb 12, 2006
Pill+ should be renamed Pill and sibling added twice its size with same new features and design. Pill XL needs an adequate replacement. There's easily room for two sizes.

Also think they should improve Beats headphones further. They need an around-ear version to compete with the Bose QuietComfort range comfort-wise and with true noise-cancelling software and hardware that's up to par. Also, they should redo Beats headphones across the board out of aluminium.

Branding (logo/image) + design ✔︎
Materials + Apple build quality...
Comfort + features...
Sound = build upon Solo 2 improvements.
And drop the 'Dre' tag. Beats Ⓡ
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macrumors member
Aug 28, 2016
You really should change the line of the article that says "as the iPhone 7 and 7 Plus will not have a headphone jack" to "as the iPhone 7 and 7 Plus is not expected to have a headphone jack". Unless you have irrefutable information no one else has. Do you?
So you really believe with the large amounts of leaks, videos...ultimately proof of no headphone jack, that there is still a chance of having it in the iPhone? Do you? Pretty much confirmed already....


macrumors 68000
Jun 24, 2010
Apple is also said to be planning to ship its two new smartphones with Lightning-equipped EarPods.​

No, i don't think there's any evidence for this...

If Tim is to have any chance at all of convincing the audience that the loss of the 3.5 jack is not to be mourned, it will be by showing wireless technology as the solution. Whatever form that takes.

The next iphone will either have wireless earphones (apparently called AirPods) or no earphones in the box.
Wired lightning earphones will not be made by Apple.
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macrumors newbie
Jul 31, 2016
Yay.....another boring filler for another boring Apple Event.
As much as I don't like all the news surrounding the new iPhones, this event is going to be anything BUT boring. It's going to be hella exciting to see if Apple can pull "it" off or not. This is the first tech event I'll ever be watching, that's for sure.
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