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New 'Get a Mac' Ads: Vista, Party, Genius

lancestraz said:
These aren't Mac commercials anymore. They are a Vista attack campaign. If you are going to beat the competition, you have to give it a little respect. Even professional athletes get this.
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Yeah, but what is there to respect, exactly? Vista's garbage. It has lots of flaky problems, driver, hardware and app compatibility issues, tries to "fix" it's predecessor's problems by ever further and further restricting it's users, and all the while Microsoft's out there trying to pass off it's PC snooping as a way of "enhancing the user's experience".
 
MikeTheC said:
Actually, of all the ads I like "Knocking" the best. I almost fell out of my chair over that one.
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pardon for the ignorance, but i didnt get the "knocking" ad.

after watching, though, i became fascinated at the never-ending dispute between the pro and anti-mac posts.

i just hate this ranting from pc and mac users alike on the "what OS is better" topic. it depreses me.
 
gregorsamsa said:
I don't think anyone here gives "a rat's ass about offending PC users".

But if the impression given is one of repeatedly gloating about how cool one is, how much cleverer, etc., there's a danger that eventually you'll end up looking like a prize nerd. I find these ads more plain embarrassing than funny.
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Like I've said numerous times, my PC using colleagues think they are funny and some of them are considering getting a mac. I am not the one that brings up the new ads in conversation. Non-fanboy windows users have more of a sense of humour that you guys give them credit for.

You are worrying over nothing because the only people the ads will upset are mac hating windows fanboys but even for them, these ads are effective because it gets them thinking about windows and macs again. Some of those windows fanboys may even switch some day not in spite of being offended initially but because of it.

If anything, your worrying over nothing gives a negative impression because you are underestimating the maturity of the average windows user and to say that you are embarrassed of light hearted humour make you look pretentious and pompous.

N.B. I switched from windows in 2002 and I continue to work in IT as a windows software developer.
 
aristotle said:
Like I've said numerous times, my PC using colleagues think they are funny and some of them are considering getting a mac. I am not the one that brings up the new ads in conversation. Non-fanboy windows users have more of a sense of humour that you guys give them credit for.

You are worrying over nothing because the only people the ads will upset are mac hating windows fanboys but even for them, these ads are effective because it gets them thinking about windows and macs again. Some of those windows fanboys may even switch some day not in spite of being offended initially but because of it.

If anything, your worrying over nothing gives a negative impression because you are underestimating the maturity of the average windows user and to say that you are embarrassed of light hearted humour make you look pretentious and pompous.
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That to you I look "pretentious and pompous" for expressing that IMO these ads aren't that funny, I think says as much about you as it does about me.

So what if your "PC using colleagues think they are funny"? Going by the import of your post, it's as if the only PC users who don't like these ads must be "mac hating windows fanboys". That's a ridiculous claim to make. No doubt you'll likewise find a suitable label to denigrate all the Mac users who also don't like these ads.

Also, who's "worrying". I'm just embarrassed by these ads because they exude smugness, superiority, mock the competition & are slightly disingenuous. You like them, I think they could be better. That's all!

FWIW, I think this one's much funnier: http://www.youtube.com/watch?v=Id_kGL3M5Cg
 
"Choose a Vista" had me in stitches. I think its the funniest one since "Trust Mac", though I also loved "Tech Support". Hands down the funniest one is prolly "Naughty Step" from the UK site.

Mgkwho said:
I still wish they would just focus on their own true strengths...more specific reasons than "it just works" or PC bashing.
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I think there are some ads which being across the point very effectively, and do a good comparison, such as "Security" and "Tech Support". But its important to make an ad witty and appealing, as opposed to just listing strengths. Some of the most memorable (and thus the best) ads out there have nothing to do with anything. Remember the ebay Super Bowl ad a few years ago that had a monkey beating a drum??
 
GanleyBurger said:
Well said.
And why is Mac using adults?

The only way that MACs are going to change the world in terms of market share is to get kids and teens and new grads buying them.

Put two teenage girls in the commercial, one with a White Macbook and the other with a Dell. Show them dowloading songs, video chatting, exporting photos onto MySpace, surfing the internet, connecting an ipod, using the iphone...

Get a Marketing grip, Apple!!!:mad:
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I am glad you are not running my marketing. Apple already does well in the juvenile and college market. It has been many years since I looked at a PC demographic report. The ones I did read always had the corporate desktop as the largest consumer. The ads compare the 'old school' way of thinking; with confusion, indecision, despair, depression, with a younger, smarter, carefree, 'the future is now' type.

MS basically closed their 'monopoly loop', near the end of the millennium. Then, they really began to squeeze the corporate buyer. When we looked around for alternatives, our options were limited. MS had wormed their way into every part of technology purchasing. Many buyers do not care...it is not their money. However, most of us do. The emergence of Apple as a superior technology has not gone unnoticed. Apple definitely has to market the corporate buyer. They have to show them that there is an alternative to all of their frustration.
 
Just saw a wide-format banner video with Mac and PC asleep on a black blackground. PC turned a light on and whispered a warning not to get into creative stuff like Macs do. Mac half woke up but didn't have much part in the ad.

I guess the "bounce off the wall" ad is the same thing--just a banner ad, not for TV--only this new one was SHAPED like a banner.

And I didn't care for it any more than any of the rest, and it will probably do its job just fine without me :)
 
The ones less than :30 secs are web ads, and I know for sure knocking is supposed to be an ad for the web, there is also another one for a banner ad where he references being in the banner. It is similar to knocking but instead of his body, hes pounding his head against the end of the banner and at the end he says, "Ouch, these banners are hard!"
 
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