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New 'Get a Mac' Ads: Vista, Party, Genius

New apple ad I saw on engadget. But only half was shown. PC is peeking out and mac says whats the matter and PC says I am hiding from spyware.

here is a pic I got of it!!!

490046051_0dec99f3e4_o.png
 
whatever said:
Forgive the back to back posts.

But who do you think are buying all of the MacBooks. Apple is capturing that market from Dell.
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my point is... that Dell is doing so well now because it caught teens' attention with those lame, but effective "Dude, you're getting a Dell" ads.

If Apple could do a serious (in the style of thier Apple TV ad) approach, using a real teen, they should to be doing a verision on, "girl, you're getting a Mac," etc., so to speak.

Dude, you're getting a Dell was dumb, but it focused on a jealous friend, wanting the product.

Kids should be begging their parents for a Mac.:)
 
GanleyBurger said:
my point is... that Dell is doing so well now because it caught teens' attention with those lame, but effective "Dude, you're getting a Dell" ads.

If Apple could do a serious (in the style of thier Apple TV ad) approach, using a real teen, they should to be doing a verision on, "girl, you're getting a Mac," etc., so to speak.

Dude, you're getting a Dell was dumb, but it focused on a jealous friend, wanting the product.

Kids should be begging their parents for a Mac.:)
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And what I'm saying is that they are. Macs are very trendy now for kids (esp. with girls (which is a market that other PC makers haven't been able to crack)).
 
aristotle said:
I'm sick of whiny windows fanboys but I'm even more sick of overly sensitive supposed mac users that seem to give more than a rat's ass about offending PC users. Give me a fricken break.
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I don't think anyone here gives "a rat's ass about offending PC users".

But if the impression given is one of repeatedly gloating about how cool one is, how much cleverer, etc., there's a danger that eventually you'll end up looking like a prize nerd. I find these ads more plain embarrassing than funny.
 
gregorsamsa said:
I don't think anyone here gives "a rat's ass about offending PC users".

But if the impression given is one of repeatedly gloating about how cool one is, how much cleverer, etc., there's a danger that eventually you'll end up looking like a prize nerd. I find these ads more plain embarrassing than funny.
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:rolleyes:

If you don't give a rat's ass about offending PC users then you must not care what they think.

If you don't care what a PC user thinks, then how can you possibly get embarrassed by a humorous advertising campaign?


:apple:
 
GanleyBurger said:
Kids should be begging their parents for a Mac.:)
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Interesting you should say this. My kids were repeating the same line as their peers: "Macs suck, Macs are dumb" until they saw my MacBook and what it could do. When they learned that they wouldn't have to give up playing PC games on a Mac, they have been jumping all over me to get them a Mac. They like the ads but only when they were pointed out to them. I don't think the current ad campaign is really reaching kids (at least not 10-15 year olds).

My daughters dream machine is a Mac Mini with a pink decal set. Santa may oblige this year. ;)
 
4th ad

I don't know if anyone posted this yet, but it looks like there is a 4th new ad. I went to cnn.com and there was a mac ad that i didn't see posted on apple's site. PC (updating to vista) is jumping into the left side of the screen - reappears on the right -
 
About that "memory stick" ad...

Genius? Don't ask her about pi, bring her a pie. At least by working in an Apple store she's in a mall environment with clothing stores that sell kids' sizes. PC should have asked her about caloric intake, not obscure square roots. Oh, wait, I get it, it's subliminal advertising: OSX--no "bloated software"!

Ba-da-boom.

:rolleyes:
 
sparky672 said:
:rolleyes:

If you don't give a rat's ass about offending PC users then you must not care what they think.

If you don't care what a PC user thinks, then how can you possibly get embarrassed by a humorous advertising campaign?
Click to expand...

It's like having a close friend who can't help telling everyone how great he is at just about everything he tries his hand at. Then someone throws him a ball & it turns out he isn't even very good at playing games!

But he still continues to insist he's thoroughly fun to be with, etc. And I'm thinking: yes, right, we've heard it all before...& eventually you kind of become embarrassed for your friend because you think he's making a prick of himself.
 
astral said:
Seriously, that genius needs to cut her hair, gain some weight, and grow some male parts, because all of the geniuses i've seen have been fat white guys (not that there's anything wrong with that).

Girls that look like that just get assigned to "walk around the store and ask people how they are doing" duty, which really means they just gossip with her effete gentleman co-worker in the software section, because no one actally looks at the software section.
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it's hard to tell whether that's what you've observed, or whether it's a reflection of your beliefs.

I've been well served by black, white, male and female staffers at the apple stores in tampa and cincinnati. i don't remember ever running across a "placeholder" employee that i needed to ditch. I have noticed that workers have different areas of expertise: they seem to know this about each other, and i've welcomed their willingness to forward me to someone who can better help me with a particular challenge. i've viewed that as good customer service, not a reflection of flawed staff. (having said that, my next visit will probably end in an encounter with an Alfred E. Neuman clone) :)
 
gregorsamsa said:
It's like having a close friend who can't help telling everyone how great he is at just about everything he tries his hand at. Then someone throws him a ball & it turns out he isn't even very good at playing games!

But he still continues to insist he's thoroughly fun to be with, etc. And I'm thinking: yes, right, we've heard it all before...& eventually you kind of become embarrassed for your friend because you think he's making a prick of himself.
Click to expand...

Seriously, that sounds like a personal issue. I'm only embarrassed by the embarrassing things that I do.

- If I like the product, I buy it.

- If I'm deeply offended by a product's advertising, I don't buy it.

Whining about such things beyond one's control is unproductive.
 
sparky672 said:
Seriously, that sounds like a personal issue. I'm only embarrassed by the embarrassing things that I do.

- If I like the product, I buy it.

- If I'm deeply offended by a product's advertising, I don't buy it.
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I'm not at all embarrassed by the product; I too like it & I buy it. I'm only embarrassed by how the product is presented in these ads & the stereotyping used in the personification of the product.
 
gregorsamsa said:
I'm not at all embarrassed by the product; I too like it & I buy it. I'm only embarrassed by how the product is presented in these ads & the stereotyping used in the personification of the product.
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Yes, I understand. But if the advertising embarrasses you that much, you shouldn't buy the product. In other words, there's nothing you can do to change Apple's marketing strategy short of a boycott by you and others with a like mind.
 
whatever said:
And what I'm saying is that they are. Macs are very trendy now for kids (esp. with girls (which is a market that other PC makers haven't been able to crack)).
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Exactly!!!

That's what Apple should be putting all of thier money into. Ads, Ads, and Ads, on TV, Cable, and the internet... making teens want those MACs. Forget the silly PC / MAC ads.

I'm a high school teacher. My Juniors and Seniors are dropping a ton of cash into Gaming Systems and Cell phones.... they either have cash or will get it. A student of mine, who doesn't have money, just got her mom to pay $500 for a Sidekick, so that it could be used as a prepaid phone. Cha-ching!!!

My high school has a contract with Dell. I hate it. If teens embrace Macs, they will grow up to work in companies, make change, and push for Macs.
 
sparky672 said:
Yes, I understand. But if the advertising embarrasses you that much, you shouldn't buy the product. In other words, there's nothing you can do to change Apple's marketing strategy short of a boycott by you and others with a like mind.
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I think that would be an overreaction; besides, I bought my Mac in late 2005. But I've read that some people will actually take your kind of advice quite seriously, simply because they feel that these ads exude arrogance, etc.

FWIW, I'm looking forward to Mac updates like the next guy, but IMO the most successful ads will highlight all the good things about a product without alienating a part of the potential market it's supposedly aiming at.

These ads aren't aimed at guys like you & me; we already own Macs. They're aimed at potential switchers. I think that their ultimate success in this respect remains debatable
 
GanleyBurger said:
my point is... that Dell is doing so well now because it caught teens' attention with those lame, but effective "Dude, you're getting a Dell" ads.

If Apple could do a serious (in the style of thier Apple TV ad) approach, using a real teen, they should to be doing a verision on, "girl, you're getting a Mac," etc., so to speak.

Dude, you're getting a Dell was dumb, but it focused on a jealous friend, wanting the product.

Kids should be begging their parents for a Mac.:)
Click to expand...


Agreed. Dell lost a bunch of market momentum when they fired the Dell Dude after he was caught smoking a joint in public. His contract was declared violated. But Dell lost out big time. They should ignore the violation and reinstate that guy.

But the sentiment is a good one that it wouldn't hurt for Apple to emulate. Apple copying Dell? Ewwwwww!

It would still be a good idea since Dell already proved it worked selling junk computers.

Rocketman
 
AlexisV said:
A good ad is a good ad regardless of the message. They're good ads - people who don't like them say they're poor because they put down the competition. Ads that put down the competition are not automatically bad ads.
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A single ad no. Or even a series of ads over a 6 month period. But when you do it for a year or more, they do get old, and do get annoying.
 
gregorsamsa said:
I think that would be an overreaction; besides, I bought my Mac in late 2005. But I've read that some people will actually take your kind of advice quite seriously, simply because they feel that these ads exude arrogance, etc.

FWIW, I'm looking forward to Mac updates like the next guy, but IMO the most successful ads will highlight all the good things about a product without alienating a part of the potential market it's supposedly aiming at.

These ads aren't aimed at guys like you & me; we already own Macs. They're aimed at potential switchers. I think that their ultimate success in this respect remains debatable
Click to expand...

Debatable? More people are switching now than ever.

Apple is not frivolously spending millions of dollars on advertising without some solid marketing research reinforcing what they've been doing. There's nothing debatable about that.

No company is going to have a "perfect" ad campaign that keeps 100% of the people happy 100% of the time. I'm not 100% happy with this campaign myself as I'd like to see them get a bit more aggressive towards both Microsoft and Vista.

Just accept the fact that you are one of the unhappy few... if you won't stop buying the product, what else can you do?
 
Yeh, the other one is showing up on CNET and such called VIRUSES and talks about bathrooms at bustops or something.
 
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