E
Except that’s not how it works.
Let’s say a consumer decides to buy an iMac, and maybe their budget is $2K
They find out apple doesn’t sell a 27” iMac anymore. They are forced to by something else. Okay they settle on the Mac mini pro with some upgrades for $1,699. They also need to buy a monitor, but now they only have $300 left. Most consumers here are not magically going to add $1,300 to their budget. Most consumers would find a non-Apple $4K monitor for around $300 instead.
In this scenario Apple just lost $300 because the consumer didn’t have enough money left over to buy an Apple monitor. So they went 3rd party.
Sure there are a few people that are willing to shell out $1,600 for a monitor, But to think most people are just magically adding an extra $1,600 to their budget is just silly.
Apple upsells but only by a few hundred. If apple was able to put the guts of a Mac mini pro into a 27” iMac - and charge $2,299 for it - this hypothetical person with the $2K budget now just may be willing to spend $300 more. That’s at least more realistic.