I couldn't agree more.
You know what I've noticed, for the most part, since Tim Cook has taken lead of Apple, there are much larger leaks.
In my OPINION, if Apple doesn't step up their game on the leakages front, we'll see a decline in general Apple hype.
Like you said, they'll miss their mystique which we've all grown to loathe and love.
For me, the New iPad leak a week before the release really killed the buzz for me, I didn't even (and still haven't) watched the media event or even read the transcript. Simply because I felt I knew what the iPad would be, before actually seeing it.
Riddle me this; if the next-new Apple TV parts were leaked a day before the announcement, the leak showing a retina/OLED 55" screen, Siri,iCloud sync, etc.
Wouldn't you think "Now, I just couldn't care less.."
I know I would. I really enjoy the media events and product announcements in general.
That being said, this still hasn't stopped me from buying a new iPad.![]()
Don't you remember the iphone 4 leaks when steve jobs was the CEO?