Tim is not going anywhere. One doesn't fire the goose that lays the golden egg.
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New iPad Pro Models May Be Prone to Bending
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I'll save this quote for next year, thank you. Exciting times in the industry despite whose in charge, with all the emerging Chinese brands innovating like never before. More choice is always good.
Yep, choice is good. But unless said Chinese brands are supported by retail stores and/or the carriers, they will get no traction here in the US.
In the meantime, apple will continue do what it does, excellently, based on who is in charge.
To be clear, as a supply chain guy Tim Cook is doing an exceptional job of cutting corners to increase profit. So, to fire him has to be for a reason other than doing his job well. You can't expect a chicken to produce milk rather than eggs.
To be clear, Apple has had a string of successes by every measure since TC took the helm. Chickens cant produce milk, but under TC it seems pigs are flying, contrary to the odds and (popular MR) opinion.
The little plastic Apple Pencil connector would add enough rigidity for it not to bend? LOL I have to laugh...
Look, I own one of these, and have loved every second with it. But it's clearly a much thinner aluminum and glass structure as compared to older iPads, and bends with little effort. The ease in which it was snapped in half is shocking.
This is BS. The truth is you have *no idea* what kind of return rate Apple is facing due to bending. Even if you linked to 1,000 examples of returns, Apple sold *9.699 million iPads* last quarter. A .01% return rate for bend is not a problem.
In fact, one of the tweets—the one from Gal Somovic—that TNW linked is a demonstrable lie. The iPad Pro went on sale November 7. His tweet is dated November 19. He claims he got it bent out of the box. **Even assuming** he got the device on November 7, Day 1, he had until November 21 to return the device no questions asked (per Apple’s 14 day return policy). Instead, he claims he’s stuck with the device because he doesn’t have Apple Care. That’s a lie, and indicates a bad faith attempt to spread FUD.
A bit like your post.
Apple is not changing this model, because it works great.
I'm not here to spread FUD. I am sincerely disappointed. I have held off on the pro for this inevitable model iteration.
I actually got my hands on a real one yesterday for the first time. It's a beautiful device, the screen is gorgeous.
Yet regrettably it's structurally compromised design - exactly in the manner the iP6 was which was resolved by the 6s, the very phone I still use today.
I will add, I also looked at the new iPhones and the XR is also a gorgeous looking screen. While I didn't get so much time with the OLED models the jump from a 6s to an XR in screen is noticeably superior by a wide margin compared to the 6s.
Apple will address the issue in the future, they may or may not make a song or dance about it and quietly deal with a return program for "those affected".
The 14 days return doesn't apply in the EU and other countries where some laws give far longer return windows, by years in some instances. If it's bent after 6 or even 14 months, Apple will be obliged to take it back and fix, replace or reimburse.
So while the regime in the US is sparse, with 14 days return window no question asked, on the flip side there is the facility of a class action open to US consumers and something like that might address this issue if enough users are genuinely aggrieved and force Apple to focus and deal with the issue.
I'd say "watch this space" on these fronts.
Thinking more about it. Having recourse to the more generous consumer returns laws. I have less risk than US consumer counterparts could take the plunge knowing that if the model is flawed from a manufacturing point and has a provable failure rate beyond what should be expected from a consumer product, I have a far greater window to return the model. So in a sense it makes no difference to me and thus hundreds of millions of other consumers. That some chunk of change to Apple too.
I'm covered as those hundreds of millions of other consumers are too therefore AppleCare is a moot point in relation to this bend failure, but not for example if I drop the device and smash the screen (bent out of the Box is a slam dunk) .
However, I like to keep a device for a long time, I'd rather have the more durable fixed model.
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yea I don't think TC is the culprit here, as I mentioned before Scott Forstall was IMHO ostracised for less, so I really wonder who ****ed up in the design process. No name jumps to mind it's like I've missed something, I've reached a dead end, I've, I've, I've, I've well I've run out of ideas.
Your probably right, it’s cook’s fault....yea I don't think TC is the culprit here, as I mentioned before Scott Forstall was IMHO ostracised for less, so I really wonder who ****ed up in the design process. No name jumps to mind it's like I've missed something, I've reached a dead end, I've, I've, I've, I've well I've run out of ideas.
I’m honestly nervous about putting my 12.9” iPad (WiFi only) in a backpack full of other things when traveling — such a normal and natural thing I always did with multiple iPads.
By the way, my iPad is definitely slightly bent, I checked on a flat surface with it facing down and up. I have no idea if it was like that out of the box. I wouldn’t even had checked if I didn’t see this thread. The curve is infinitesimal, but it’s there. If it stayed like this it’d be totally fine, but being afraid of putting it in a backpack is just ridicoluous.
I bough it 2 days ago, only used it on a table with Smart Folio or on my lap on the couch. I still have 12 days to return it, but I’d hate to do it. I love it. I also have Apple Care +, but if it’s going to bend more 6 months from now, they will just give me a new one and I’ll be back to square one.
By the way, my iPad is definitely slightly bent, I checked on a flat surface with it facing down and up. I have no idea if it was like that out of the box. I wouldn’t even had checked if I didn’t see this thread. The curve is infinitesimal, but it’s there. If it stayed like this it’d be totally fine, but being afraid of putting it in a backpack is just ridicoluous.
I bough it 2 days ago, only used it on a table with Smart Folio or on my lap on the couch. I still have 12 days to return it, but I’d hate to do it. I love it. I also have Apple Care +, but if it’s going to bend more 6 months from now, they will just give me a new one and I’ll be back to square one.
The best way to see a bend is much the same when choosing a straight length of wood/lumber to work with, look down the long edge by eye. One of the photos captures it perfectly in the tweets of bent iPads. Holding it about a 30 degree angle look down the long side you will spot a bend by eye instantly.
Here is a example - Screenshot_2016-02-07-11-44-14-1-1.png
I really think the best way to view this is a total redoing of the unibody of iPad and via the Pro range, we should consider really iteration 1, not a 3, maybe 2.5 for the iPPro range but in terms of it's unibody it's truly a gen 1 model.
Gen 2 of iPP unibody will have to address these short coming.
I look forward to purchasing a iPP3 w/gen2-unibody.
No, never.Your probably right, it’s cook’s fault.
It's more probable that the iPad remained straight, but the world around bent along.
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Thanks for your insightful remark - shining the light on his policy and whereabouts
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Yes, you're right. One reading these forums know that Apple is the center of gravity and all other bending along:
On a more serious note, I'm pretty sure that Apple will need to change the construction in a future revision.
Yes, you're right. One reading these forums know that Apple is the center of gravity and all other bending along:
Indeed - and it also clarifies that crispy sound:
It couldn’t have been Joni's iPad - but its impeccable design which made the World around it sound like knåckebrod...
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So, went to see it and play with it and noticed, that it may be not as bad. I tried to apply force (not to bend it!) but just to see the flexibility etc. and when doing that it was fine. I also noticed that I don't recall any situation when I would be applying this amount of force so it should all be fine.
The only reason when I could see a potential problem is in places that a force can be applied without us knowing (backpack etc.) and there lies the real potential issue.
The port place is very weak so I hope Apple will reinforce it slightly. Other than that I think with proper care it should but only time will tell.
My partner is getting is and we will be using it so lets see how it holds up.
The only reason when I could see a potential problem is in places that a force can be applied without us knowing (backpack etc.) and there lies the real potential issue.
The port place is very weak so I hope Apple will reinforce it slightly. Other than that I think with proper care it should but only time will tell.
My partner is getting is and we will be using it so lets see how it holds up.
From the sounds the bending issues is not caused after but being shipped with the issue not bending in a bag which should never happen.
Despite the video and the forum complaint, this does not appear to be a widespread issue. There are a couple of other complaints fromMacRumorsreaders who were seeing slight curves in their devices and received replacements or sent the tablet back, but there aren't complaints that match the complaints we saw back in 2014 with theoriginal iPhone 6 Plus bendgate.
Make no mistake people. There is no widespread panic issue simply because Apple can not afford any sort of product or revenue crisis at this particular moment. Their stock has dropped almost 80 points in <5 months. I personally am out a ton of shekels. The last thing that Tim Cook wants to hear about right now is the slight curvature of the new outer body design (which I believe looks freakishly similar to the first generation, and is flat out ugly). Their iPhone sales are dwindling significantly, so much so that Tim Cook announces on the last quarterly earnings conference call that Apple will no longer break out hardware unit sales revenue per product, a move that is most certainly to disguise the disappointing and diminishing iPhone and Apple Watch sales by merely grouping them all together. Almost like wildfire, that’s what started the downfall of the AAPL stock price that very day. Add in the tremendous volume of stop orders placed on the vendors who source the materials and parts for iPhone and you have yourself what we see today in their present day situation. Tim Cook doesn’t care about your curved iPad, he simply can’t afford to start a mass recall on this flawed design and replace them all with redesigned versions.
If the stock drops more apple will just buy back more shares. Tim’s not worried.
It's 100% true. I've brought my iPad back to Apple TWICE demanding replacements over the bend. They keep insisting I need to stop sitting on my iPad. I never sat on it!
Apple's new 11 and 12.9-inch models are its thinnest yet, measuring in at just 5.9mm, and both forum complaints and a new bend test video suggest the two devices have the potential to bend without a huge amount of force.
On the MacRumors forum, there have been a few complaints of bending from MacRumors readers. Forum member Bwrin1, for example, posted a photo of a bent 12.9-inch iPad Pro suggesting it had bent from just a weekend trip in a backpack.
The iPad Pro in question does indeed appear to have a curve to it, refusing to lay flat on a table. At the same time, YouTuber JerryRigEverything has posted a bend test video of the new iPad Pro, which indicates it has the potential to bend with a limited amount of force.
In the video, the iPad Pro snaps in half after what appears to be a moderate amount of pressure is applied to the device.
Despite the video and the forum complaint, this does not appear to be a widespread issue. There are a couple of other complaints from MacRumors readers who were seeing slight curves in their devices and received replacements or sent the tablet back, but there aren't complaints that match the complaints we saw back in 2014 with the original iPhone 6 Plus bendgate.
It's not clear if the new iPad Pro models are more or less bendable than previous devices, and bend tests are not reflective of real world usage conditions. All devices of this size will bend when enough force is applied, so it is no surprise to see the bend in the YouTube video.
If the new iPad Pro models are bending from regular use, that could be a more significant issue, and we'll need to keep an eye out for additional reports of bending to determine whether there's a serious problem with Apple's newest tablet.
Article Link: New iPad Pro Models May Be Prone to Bending
