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These adverts are brilliant!
How?

The first ad telling us how great the low light photos are, does not show us the low light photos.

The second ad showing how water resistant the phone is, does not show us the phone in water.
 
How?

The first ad telling us how great the low light photos are, does not show us the low light photos.

The second ad showing how water resistant the phone is, does not show us the phone in water.


It's a conspiracy!
 
One last try: Apple has no way to know if you damaged your phone by using it beyond its rated 1 meter depth for 30 mins. Neither they, or the rest of us who would be stuck with higher Apple Care costs, want to pay for people who take the risk of doing extreme things with their phone. Under your theory, Apple would have to replace all the phones in the YouTube videos where people do things like drop them into a lake from a helicopter. Heck, everyone could get a new phone whenever they wanted one simply by immersing their phone deep enough or long enough. Independent testing has certified it for the intended benefit of use in the rain or accidental fall into the water and other "testing" has shown it can withstand much more than that. Don't be a Don Quixote.
You don't think iPhones fail for other things for which they have also been officially tested? By your lack of logic, whatever feature undergoes "independent testing" need not be warrantied, because of course, there is no chance of it being Apple's fault if it breaks. After all, it was independently tested. What a joke of argument. Don't be an apple apologist.
 
You don't think iPhones fail for other things for which they have also been officially tested? By your lack of logic, whatever feature undergoes "independent testing" need not be warrantied, because of course, there is no chance of it being Apple's fault if it breaks. After all, it was independently tested. What a joke of argument. Don't be an apple apologist.


MacRumors Forum Members: I tried:(
 
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I don't like these ads, and I am convinced iphone's low-light ability is bs. There is simply not enough area in either the lens or the sensor. A 2011 point-and-shoot camera with a larger sensor will do better. Sorry, Apple, but your ads won't trick people who understand physics.
 
It is called In a Black Out by Hamilton Leithauser
Thank you very much! I did manage to find it using Siri but had to blast my stereo for it to work. Anyway great song.
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I'm loving all these new ads! The cinematography, the darkness...very different and a bit strange, but so epic!
Same here! I like Android and iOS, I'm actually using a Nexus right now, but these commercials are great.
 
Matter of opinion. There have been several comparison shots where the IPhone is clearly better. What's not up for debate, though is how iPhone has S7 Beat in its supposedly superior IP 68 Water Resistance.


That's just luck but for consistency across many samples it's just IP67 and not covered under warranty.
 
I don't like these ads, and I am convinced iphone's low-light ability is bs. There is simply not enough area in either the lens or the sensor. A 2011 point-and-shoot camera with a larger sensor will do better. Sorry, Apple, but your ads won't trick people who understand physics.

That's a non sequitur unless you think people are in the habit of carying those cameras around or even owning one (or big duh and so what?). Its better than drawing with pen and pencil hmm...
 
Anyone else think the 6s camera was more crisp with focus and speed? I'm finding it hard to get a good shot of my daughter, granted she is moving constantly, but that hasn't changed in the last 2 days...

Perhaps the iPhone 7 is preferring slower shutter speed to attain low light capability and if that's the case motion blur will be more of an issue. Best to compare shutter speed from EXIF data on both 6S and 7 photos. Another factor is iPhones including the new 7 have slow auto focus tracking speed so the subject will be out of focus if moving.
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"Morning Ride" is one of the best Apple commercials I've ever seen. Great work guys!

It's irresponsible and far fetched unless the rest of the ad that was cut out shows him riding on training wheels in the garage because anyone that exercises with common sense wouldn't risk getting struck by lightning, damaging rim and flipping over handle bar from water masked pot holes and slipping on wet painted surfaces with skinny tires.
 
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That's just luck but for consistency across many samples it's just IP67 and not covered under warranty.

Apple has a history of underselling and overdelivering. They did so with the waterproofing on the 6S, albeit on a smaller scale, as well as with the 6.

They don't really tend to rush half-baked or overbaked (see: Note 7) technologies to market, just to claim they were there first. I don't really think you can call that industry-leading. If their devices can't power manage without the surprise vasectomy, I won't rely on their waterproofing ratings either.

I'd be willing to bet that, given the resources to recreate this (more than thousands on the internet already have) and do so within reliable constant conditions, results will largely replicate what we see here.
 



Apple has posted two new iPhone 7 ads to its YouTube channel showcasing the phones' water-resistance and camera performance in low light conditions.

The first ad, titled "Midnight" and about a minute long, follows the impromptu twilight journey of a skateboarder around suburban streets as he utilizes the camera's photo and video capture capabilities in various solitary encounters.


The iPhone 7 Plus is seen being used to record video through a mist of lawn sprayers, take a photo of moths dancing around a dim light bulb, and capture the moment a young deer wanders into a gas station forecourt.

Later, the skateboarder alights to venture into a forest wood, where he eventually discovers a tantalizing moonlit cityscape. The ad concludes with the tagline, "low-light camera on iPhone 7 - practically magic".


The second ad is a 30-second spot called "Morning Ride" and depicts a man going into his garage and preparing himself and his bike for a pre-dawn ride while a violent lightning storm passes overhead.

He is seen using an iPhone 7 to check the weather forecast, and then fixes the handset to a handlebar mount while he dresses for the outdoors. He checks his route on a cycling app, before raising the garage door to reveal thundering rain and stormcloud-capped mountains in the distance. The same tagline as the first ad appears in conclusion.

The two ads offer a lot more substance than Apple's previous, more abstract iPhone 7 teaser commercial, but continue with the same darkened theme to portray the phone's flagship upgrades and black handset color options. The iPhone 7 and 7 Plus boast IP67 standard splash, water, and dust resistance, while the new 12-megapixel cameras (dual-lens in the Plus) feature Quad-LED True Tone flash, auto-image stabilization, and exposure control.

Article Link: New iPhone 7 Ads Showcase Waterproofing and Low-Light Camera Features
[doublepost=1474646718][/doublepost]First thought to "Morning Ride"? I didn't pay attention to any details of the commercial, I just wondered the whole time why someone would leave their dog in a dark garage during lightening and a big thunderstorm. I mean, was the dog supposed to make me feel warm and fuzzy about waterproofing? Backfire.
 
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