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As a roadbiker, I would NOT recommend riding a bike in the rain. Even if it recently rained, I'm hesitant to ride. Those lane markers, once wet, are like ice.

Especially in the city where there is some kind of gunk on the pavement that becomes slippery when wet, yet sometimes I still do it; because I get caught in the rain or have to go back home and it has rained. Be careful when turning (straight lines aren't so bad). My tires are 23mm, so I need to especially careful turning after a rain (or on dust and gravel at high speed... yeah, that hurts).

What I hate most is that dirty gunk getting right up my ass and lower back. Yuk!
 
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These advertisements really emphasize the capabilities and usefulness of the iPhone 7. I'm glad I upgraded. Good job by their marketing team.
 
"

You must not use the great "Hey Siri" capabilities of your iPhone, and they have gotten even better with iOS 10. Try it, then you'll know a different fact.;)

Hey Siri, take photo?

Pretty much the only thing I use my phone for on a ride.[/QUOTE]

Use the up volume button. That will take the picture.
 
"

You must not use the great "Hey Siri" capabilities of your iPhone, and they have gotten even better with iOS 10. Try it, then you'll know a different fact.;)

Hey Siri, take photo?

Pretty much the only thing I use my phone for on a ride.[/QUOTE]

As long as you are not Scottish, Siri still sucks but it is improving.
 
Except the iPhone is more than waterproof enough to survive any downpour.

Keep trying, haters.

Point is why Apple advertising waterproof aspect of iPhone 7, but refuse offer warranty on water damage. Apple is slapping itself on this issue. This also shows that Apple has no faith on its waterproof claim.
 
You must not be a hard core rider or you live where it doesn't rain and storm often. The suit he put on is likely foreign to you. Many of us ride where we know it is likely that at some point on the ride we will be in a downpour. from a storm. Not everyone is a weekend warrior, but even if they are, this great ad makes the point in a compelling way that they won't have to worry.

I hear that.

However, the purpose of the add is to inspire the activity. The average lightning strike is 30,000 Amps. Are you saying the add is simply about water resistance? If so, why the intense lighting? Unless they are on a Carbon Fiber Frame, Weekend Warriors that ride in such conditions take unnecessary risks, IMO. Apple seems to be portraying the Series 2 as the Shield from Captain America. :apple:
 
Point is why Apple advertising waterproof aspect of iPhone 7, but refuse offer warranty on water damage. Apple is slapping itself on this issue. This also shows that Apple has no faith on its waterproof claim.

Apple makes no claims on its phone being waterproof, and is thus not able to offer a warranty for that.
 
Apple makes no claims on its phone being waterproof, and is thus not able to offer a warranty for that.

Apple in its own website claiming iPhone 7 has IP67 certification.

IP67 is need to have protection on immersion between 15cm to 1m.

How can you say I have IP67 certification, but then not wanrrenty water damage? Is Apple serious? If you don't have faith to your product, then why should I?
 
Point is why Apple advertising waterproof aspect of iPhone 7, but refuse offer warranty on water damage. Apple is slapping itself on this issue. This also shows that Apple has no faith on its waterproof claim.

It's not waterproof, it's water resistant.

There's no electronic device that the warranty covers water damage. NO ONE!

There's no way for Apple to know if you soaked the iPhone in water for 1 second, or 1 hour at 50 meters.
 
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It's not waterproof, it's water resistant.

There's no electronic device that the warranty covers water damage. NO ONE!

There's no way for Apple to know if you soaked the iPhone in water for 1 second, or 1 hour at 50 meters.

Excellent and accurate response! You beat me to it...
 
great ads IMO. Surprised they are touting the water resistance so much given that it is not covered under warranty. Must be pretty confident. (Apple is already known to purposely understate water resistance capability)

edit: ps. putting a lot of trust in that bike mount. that dude is NUTS for not having a case on that thing.
I hope to never see the day they put an iPhone in a case in their commercial.
 
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It's not waterproof, it's water resistant.

There's no electronic device that the warranty covers water damage. NO ONE!

There's no way for Apple to know if you soaked the iPhone in water for 1 second, or 1 hour at 50 meters.

Sony does! As long as your devices nit exceed limit of IP certification.

http://www-support-downloads.sonymobile.com/common/warranty_phones_US_12_5.pdf

  1. This warranty does not cover any failure of the Product that is due to: • Normal wear and tear.

    • Use in environments where relevant IP rating limitations, if applicable, are exceeded (including liquid damage or the detection of liquid inside the device resulting from such use).
 
Sony does! As long as your devices nit exceed limit of IP certification.

http://www-support-downloads.sonymobile.com/common/warranty_phones_US_12_5.pdf

  1. This warranty does not cover any failure of the Product that is due to: • Normal wear and tear.

    • Use in environments where relevant IP rating limitations, if applicable, are exceeded (including liquid damage or the detection of liquid inside the device resulting from such use).

Good luck proving you were using the device under the rating limitations, Bah! they basically say they don't cover.
 
My tires are 23mm, so I need to especially careful turning after a rain (or on dust and gravel at high speed... yeah, that hurts).

All the good bicycle tyre companies are now saying 23mm are SLOWER than 28mm of the same design. The current advise is fit the widest tyre your frame will fit!! Much better in the wet!!!
 
The lowlight is pretty awesome

I've been trying out my new iPhone 7 in lighting situations that my 5s couldn't quite handle and it's doing considerably better well in those situations, but I'm still not blown away. It's probably because I'm used to what a true camera can do in low light. It's not a fair comparison, given that a DSLR style camera has one purpose and one purpose only.

I give it the iPhone 7 an OK in the better camera dept. It doesn't live up to the claims of being magical. Pretty good, but still nothing that's going to make me feel like I don't need to haul a DSLR when I want to be sure I get a good photo.
 
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what about an ad for couch potatoes like 90% of us fat rich iPhone buyers? Or those of us with at least a credit card to put a iPhone on?
 
That's BS, he's being paid by Samsung, and he has taken what? 3 photos?

Here's a more extensive comparison:
http://www.cnet.com/special-reports...vs-galaxy-s7-vs-iphone-6s-plus/#7-vs-galaxyS7

The iPhone 7 looks like it holds up pretty well in this shootout. It looks like a lot of the differences may come down to preferences in software post processing. A lot of the Galaxy shots look like they were sharpened more aggressively, which isn't a positive to me. I like to have the option of sharpening on my own if I want to do it.
 
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WOW to the 2nd ad!

As a cyclist, the ad perfectly captures the thrill of biking alone in the storm, and how significant it is if your valuables are under the protection of weather-resistance technology ... nice~
 
Here's a more extensive comparison:
http://www.cnet.com/special-reports...vs-galaxy-s7-vs-iphone-6s-plus/#7-vs-galaxyS7

The iPhone 7 looks like it holds up pretty well in this shootout. It looks like a lot of the differences may come down to preferences in software post processing. A lot of the Galaxy shots look like they were sharpened more aggressively, which isn't a positive to me. I like to have the option of sharpening on my own if I want to do it.

Much better shoot out.

You can clearly see which one went for the "candy look" and not even if they didn't mark.
 
Apple Store: "Sir? Your iPhone is damaged by water. It's $349 plus tax to replace the phone."
Apple Store: "Sir? Your iPhone is damaged by water. It's $349 plus tax to replace the phone."
Costumer: "But in your ad you were showcasing the water proof ability"
Apple Store: "That was just an ad sir,you shouldn't trust the ads.It's $349 plus tax to replace the phone."

There fixed for you.
 
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When will Apple stop saying their products are magic?
When the word "Magic" no longer has any allure to human beings. Which, given that we've been attracted to "magic" since we had enough thought to imagine it, will likely be never.
 
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