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New Jersey Apple Store Robbed of MacBook Pros, iPhones, and iPod Touches

The Palo Alto store here was robbed not too long ago. If I'm not mistaken, they simply smashed through the front glass and took off with merchandise.

Surprising since downtown is such a busy place during the day and quiet during the night (well, after everyone goes home).
 
Steve's first reaction: why the &*#$ do we even a $*##en security guy there if he's just going to &$*#en stand and watch.
 
MacFly123 said:
P.S. Did it bug anyone else that the reporters said over and over "Apple COMPUTER store"? Apple took computer out of their name a long time ago! :rolleyes:
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Well, a news reporter's main concern is to communicate the news to potentially millions of people of all ages in the clearest possible way, and adding "computer" is probably a good idea given that some viewers may not be familiar with the Apple Store concept or even the company. This takes precendence over satisfying a miniscule number of nerds who are anal about the syntax of the store's name.

If he kept calling it as an "apple store" without referencing what they actually sell, I bet there'd be quite a grandmas "they're robbing fruit stands now? My, what is the world coming to. But why isn't the store selling any pears and mangos?"
 
FSMBP said:
Just saw it on Gizmodo.

Insane. Every Apple Store I've been to have the notebooks hooked up to something (a security device) or so I thought so.
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you can see them ripping the cords out. They use this device which hasan alarm attached to the computer via adhesive... not really going to do anything if you want to steal the item.

It will however annoy the **** out of everyone in the store every time some 13 year old kid pulls the alarm off.

iOrlando said:
Steve's first reaction: why the &*#$ do we even a $*##en security guy there if he's just going to &$*#en stand and watch.
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If you were being paid minimum wage to work the night shift as a mall security guard, would you really even consider trying to stop 5 men that are desperate enough to break into a store with cameras and steal computers - and may or may not have a gun?

The Apple store even tells their employees, if you see someone stealing something, don't try to stop them (although that is more related to legal & public image issues).

I do agree though with alot of other posters - this store had already been robbed apparently, you'd think they'd improve their security measures beyond another theft deterrent. Even a computer lock would have been enough to slow these guys down.
 
aardwolf said:
No one said you have to kill them. A bullet in the kneecaps will deter most thieves trying to make off with your merchandise.
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Spoken like someone whose had no training in the use of firearms for personal protection.

  • Shooting a person in the leg can still kill. Ever heard of the femoral artery? Hit someone there and they'll bleed to death in seconds. If you're not shooting to kill, you don't shoot.
  • Use of deadly force is only allowed in life-or-death situations. Shooting a person to prevent theft of property will land you in jail unless your life is threatened.
 
Darth.Titan said:
Spoken like someone whose had no training in the use of firearms for personal protection.

  • Shooting a person in the leg can still kill. Ever heard of the femoral artery? Hit someone there and they'll bleed to death in seconds. If you're not shooting to kill, you don't shoot.
  • Use of deadly force is only allowed in life-or-death situations. Shooting a person to prevent theft of property will land you in jail unless your life is threatened.
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There are a few states that allow defense of your property, but I don't think it applies to businesses.

iOrlando said:
Steve's first reaction: why the &*#$ do we even a $*##en security guy there if he's just going to &$*#en stand and watch.
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I doubt if Steve really cared. They've got insurance for just these things. Fill out the form and move on.
 
jknight8907 said:
I doubt if Steve really cared. They've got insurance for just these things. Fill out the form and move on.
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I am pretty sure Steve cares, he is running a business. I mean yeah, he will get reimbursed but it sucks to get robbed no matter how much money you make.
 
My local apple store was robbed during the middle of the day a month or so back. Four punks waltzed in and all simultaneously somehow cut the security cable and tried to make a run for it...until an off-duty police officer showed them what's up. One of my coworkers basically saw it all happen.
 
Apple today released five new commercials, now available on Apple's ad gallery.

Crave: Intercuts actual "real world" camera footage of a thrilling heist while promoting Apple's serial number database and the "Find My Phone" feature.

Game Theory: Offers a jaw-dropping prize to the first person who can identify the five guests who were comically mistaken about which Apple Store locations are open 24 hours, and were thus unable to ring up their purchases.

Quicktime: Demonstrates how whether using a Mac, iPod or iPhone, replaying the same video over and over and over again is anything but a hard time.

Stripes: PC's desperation with malware and OS glitches inspire a sticky-fingered, and obviously surreptitious, plot. PC even enlists several surprisingly willing friends, a redhead, an Italian guy, a wannabe video editor, a law student (who clearly should know better) and three mothers whose dorsal eyes make them perfect lookouts while idling a fleet of getaway minivans. PC finds black slimming, prison garb not so much.

September: In an uncertain economy, retailers unexpectedly stumble on new mechanisms that help reduce outstanding channel inventory at the end of the quarter or prior to introductions of newer products.

kindablue09 said:
I think the most pathetic part was the newscaster sensationalizing the robbery. Seriously, it sounded like a track race.
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Seriously. But that "engaged" style has helped make the station's "Action News"-casts locally dominant for decades. (I'm not defending.)
 
thedarkhalf said:
“And savy enough to wear masks, knowing there were security cameras”

Damn, those guys are SAVY! Security cameras have only been around for like 30 years now. They must have planned ahead.. I would have never thought that a high end retail store would have a security camera.

and isnt covering your face in the burglary 101 handbook??
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I wonder where they put the masks on -- around the corner? I wouldn't be surprised if there's film of them somewhere doing that.

it is a pretty impressive job though. Reminds me of a book I read long, long ago -- "The Nixon Recession Caper" about a bunch of unemployed executives who decide to rob a bank. Anyone else remember it?
 
Better they took something than what could have happen

Its good they took a few things that to apple is basically nothing. Sure it may sound like a lot but for Apple what was the actually cost, not much. The alternative is they would have gotten frustrated and maybe killed the security guard.

I just don't see this as a big deal for Apple, most company of any size have insurance and charge the consumer a few dollars extra, same as legal problems, we pay for that also, they put it on our purchase though we never see it, for a company like apple I say probably a few dollars per merchandize for the kind of theft insurance apple would really need.

I can't see these people not getting caught over time, but the guy who did brandish a gun will go down for a long time if they can figure it out.
 
Ram Mac said:
I am pretty sure Steve cares, he is running a business. I mean yeah, he will get reimbursed but it sucks to get robbed no matter how much money you make.
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Yes, but he's not going to get all worked up like the guy I quoted said, being mad at the security guard for not doing something. It's not going to be THAT huge of a deal.
 
tooz said:
would you feel comfortable shopping in a store where someone died? possibly standing on the exact spot their blood leeched into the floor?
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Do you have any idea how many millions of people on this earth have died since it was designed? How many people have died, been murdered and leeched into the ground/floor where you living? I think there is a good chance someone at one time in history died on the patch of land you now sit.

Not to mention the water you drink that was once a part of someone's body that has been pissed out, refined and bottled for you. Same with meat, fish...

Come on.... it's the life cycle. No, I would not have a problem shopping there.
 
robbery

Wow, impressive. If it's the second time, they've asked for trouble.
As ou can see in the video, they couldn't take the magsafe adapters.
Must be a bummer when the battery runs dead ;)
 
BPresley321 said:
My local apple store was robbed during the middle of the day a month or so back. Four punks waltzed in and all simultaneously somehow cut the security cable and tried to make a run for it...until an off-duty police officer showed them what's up. One of my coworkers basically saw it all happen.
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Was that the one in University Park in Ft Worth?
 
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