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While the points made are excellent ones, and the ads pretty good, I feel this is the wrong direction to be taking. Apple shouldn't really get bogged down into a negative advertising "war", especially when lots of casual computer users are unlikely to really get the reference. It'd be better to just concentrate on extolling the virtues of the Mac and OS X.

and i agree with that,, especially since many countries actually prevent "comparative advertising" where you show a competitor in a negative light

(because of that i have never seen an mac ad since the macbook air release .. which were the only time i actually have seen a mac computer ad ever)
 
post of the year

Thanks.

And here's another "Marketing" message to accompany it. Its mostly for iReality85, but you'll probably enjoy watching him 'eat' it :D

-hh
 

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That's not true at all.

Actually it is. Check Gartner and IDC's stats.

It's not the end users that get to chose the OS. What is true is that the MIS managers (wonderful ironic title) choose Windows ahead of Apple because it is job security for themselves. With OSX their function would diminish radically.

Rubbish. They choose it because it has the better productivity applications, more developers and it runs on third party hardware. We did a TCO review when we upgraded from Windows NT and Apple aren't even at the races I'm afraid.

However a new buying pattern has begun in that higher education students are choosing OSX and beginning to demand it at work.

And being laughed at. If you can't use the business tools then you're no use to us.

This is exactly how the Royal typewriter lost its dominance to IBM in the 1950s. IBM flooded the school market with typewriters and let it overtake the business market totally by the early 1970s. Royal was reduced to a tiny fraction of the market by then.

Uh... that's exactly what MS did when they linked up with IBM. The change was driven by product entrenchment, not user preference.
 
Pardon the repeat post, but it's posts like this one that just perpetuate some really horrible myths:

Most beef sold is hamburger rather than steak, so obviously burgers taste better?

This is irrelevant because it makes the assumption that allWindows based PCs are burgers and all Macs are steak. Obviously this is wrong - Macs are going to be better than low end to mid range PCs but they're no better than the higher end PCs they actually compare to and, in some cases, are considerably worse. Making food or car analogies is a silly argument for this reason alone.

Perhaps that's because you're only 23 years old, and you still consider the task of resolving various computer glitches to be "interesting" instead of frustrating.

Perhaps. I'm 39 years old and don't which is why I like Vista. It runs and it runs well.

The eye-opener is to be exposed to a different OS after you've been eating the MS dogfood for years. It isn't until then that you realize: "Hey, I've been eating freaking DOG FOOD!"

But since this isn't a valid comparison then it's pointless. OSX has some nice features but the function of an OS is to run quietly in the background whilst your computer gets on with the business of running apps. Vista does this fine.

The main problem with OSX is that its software catalogue is extremely limited. I've read many posts endorsing OSX whilst stating that they can dual boot into Windows to run some applications. Think about it: To run some pretty standard operations you have to jump into an entirely different OS whereas with Vista you don't. Sure, there might be the odd exception, but the world is geared to Windows.

And that's where OSX falls down. It's great at what it does but as soon as you have to ditch it to actually do what you need to it loses all value as an OS because you simply shouldn't have to switch something whose sole purpose is to keep your computer running and act as a platform for your apps. If you do then any evangelising of OSX's virtues - and it has many - is pointless because it doesn't do what you need it to. For you it's the wrong choice.

Now if OSX support all the apps you use this isn't a problem and then it does come down to user preference. However if it doesn't then please don't claim that OSX is better than Windows because for you it's not - you're stuck using two operating systems when you really only needed one.
 
I'm kind of amazed how positive the response to these new ad's has been.
Apple should stop - the idea is now old and tired - i for one am fed up of hearing Apple abuse Microsoft while not actually advertising the products in a sensible way.

Microsofts ads are trying to make the point that Apple is stereotyping and that their actually install base does not reflect this stereotyping. Apple should go back to the inspirational lads, like the Think campaign, and stop ridiculing the rivals.
 
This is just petty, plain and simple.

I'd rather listen to why i should buy OS X rather than listen to Apples puerile issues with MS.

And fixing the problems with Vista? Snow Leopard, as far as i can see, is Apples answer to sorting out the massive amount of optimisation needed with Leopard after they chucked in all the fancy features. I like OS X, it is a very good OS, but Apple are abusing the fact that they're the only company under the sun who could get away with direct tarnishing of a company's name.
 
I like the ad, and it probably accurate if you look don't consider windows7 development fixing vista.
 
Pardon the repeat post, but it's posts like this one that just perpetuate some really horrible myths:

When we get to an actual myth, email it to my Blackberry.

{Steak-vs-Hamburger}

This is irrelevant because it makes the assumption that allWindows based PCs are burgers and all Macs are steak. Obviously this is wrong - Macs are going to be better than low end to mid range PCs but they're no better than the higher end PCs they actually compare to and, in some cases, are considerably worse.

Sure, but there's always going to be exceptions. Since analogies need to be simple, we need to speak in generalized terms.

And using said simplified and generalized terms, the facts are that the average PC is cheaper than the average Mac. It generally follows that the overall generalized quality of the UI experience is similarly predicated.

There is a not-insignificant segment of computer buyers who pretty much don't buy based on features, but nearly purely on cost. As such, this segment is pretty well "locked up" as being Windows OS based and consequently, only get the "hamburger" level of experience.

Since Apple doesn't proverbially sell ground meat, their customers don't have this level of experience, which raises their average experience quality. From an analogy perspective, this makes them "not hamburger".


Perhaps. I'm 39 years old and don't which is why I like Vista. It runs and it runs well.

I use XP on a daily basis; it does okay but there are many elements where it could have been better...and which weren't really fixed in Vista, which I note as a significant lost opportunity for product improvement.

I have had some time using Vista, although not a lot. For the most part, I saw nothing particularly beneficial or compelling to motivate an upgrade from XP, so I didn't.

Windows XP certainly has advantages over OS X (afterall, both are merely tools), although I generally find most of these are related to business 'Enterprise' system management, which is simply not a factor for a home or small business environment. Sure, there's also some unique software like Pro/Engineer, but that's functionally a speciality niche which will always be bought by a large business...a difference of $5K-$10K is noise.

The main problem with OSX is that its software catalogue is extremely limited. I've read many posts endorsing OSX whilst stating that they can dual boot into Windows to run some applications. Think about it: To run some pretty standard operations you have to jump into an entirely different OS whereas with Vista you don't. Sure, there might be the odd exception, but the world is geared to Windows.

I've been running in a home / small business environment for years, and don't even have the capability to "jump back" into Windows - - for my needs, I find it utterly unnecessary. YMMV, naturally...and FWIW, I'd be curious to hear what these so-called "pretty standard operations" are that I've apparently been overlooking for a half decade and yet nevertheless surviving. I'm almost tempted to call these myths.

And that's where OSX falls down. It's great at what it does but as soon as you have to ditch it to actually do what you need to it loses all value as an OS because you simply shouldn't have to switch something whose sole purpose is to keep your computer running and act as a platform for your apps. If you do then any evangelising of OSX's virtues - and it has many - is pointless because it doesn't do what you need it to. For you it's the wrong choice.

Realistically, how significant/frequent of a problem this is depends on your end needs and applications.

I'm not saying that it doesn't ever happen, for I have seen some elements of it on rare occasion. My point is that this desire for the Windows "Safety Net" is quite strong and I've not "Had a Fall" where I needed the Net in years.

So do we want to say that I've been amazingly lucky? If not, then the alternative is that peoples' fear of living without Windows is irrational.

Now if OSX support all the apps you use this isn't a problem and then it does come down to user preference. However if it doesn't then please don't claim that OSX is better than Windows because for you it's not - you're stuck using two operating systems when you really only needed one.

Agreed, but that observation isn't profound, because the argument also works the other direction too, namely that OS X unique Applications that can't run on Windows also 'force' you to keep around two OS's.

The real underlying question here isn't strictly (and narrowly) if Application XYZ is sold under both OSs, but if there's equivalent tools that allow the same level of capability without significant compromises. For the non-Enterprise level applications, Mac OS X has pretty much already been there for awhile.

And to this end, since it has been observed/claimed/etc that Apple is pursuing the consumer market space and not Enterprise, the weakness of OS X in the Enterprise is to a certain degree a non-factor: sure, we're wish to complain about it, but it is essentially because we're trying to put a round peg in a square hole.

To abuse a few more analogies, if the consumer space is the round hole, upon what circumstances should we tolerate the sloppy fit provided by the square peg? To a certain degree this is a 'right tool for the job' argument, with the perspective that they're similar...but not identical...tools.


-hh
 
Too Funny...Apple sure is getting a lot of mileage out of those Mac/PC ads. Effective, and for far less than $300M I bet! Apple commercials are always winners. I wonder what the next round will bring?
 
As an avid Mac user and geek I find them all hilarious. On the other hand, as an investor who wants that market share to grow more, I would like to see Apple focus more on the "Off the air" kind of ads, the ones that focus on why to switch.

They're already doing that - infact, that is how they're marketing it in New Zealand. The iPod is advertised on C4, but the main advertisement is feet on the ground trained staff in stores which sell Mac's, getting the quality of the service up to speed - and more importantly, a help desk where people know English (and don't put on a fake American accent).

Infact, I haven't seen a Mac ad on NZ television for years - and yet, they're growing rapidly. Having presence in a big retailers has really helped where as in the past one could only purchase Mac's through 'Mac specialists'. Unfortunately these 'Mac specialists' also tended to have shops out in the middle of nowhere.
 
Fact is - the new Im A PC Ads by Microsoft .. mean .. nothing .. they are simply saying that the person using the PC .. is using a PC.

As if unity in numbers make everything ok ... a bit like saying 100,000,000,000,0000 flies cant be wrong - Eat Sh*t! :p

No, its more, "waaaaah, Apple is being mean to me - I'm going to prove that I am cool too!"

Microsoft need to fix their damn products - not ******** around with marketing and jingles. Apple is a good company whose marketing never did it justice. Microsoft is a marketing company with a software wing attached to it. How about fixing Vista - make a clean start to avoid this kind of crap in the future.
 
Negative campaigning. If I were an investor, I would be asking serious questions as to why they're not advertising the benefits of OSX, instead of continuous pathetic jibes at Microsoft.

There is an ammount of arrogance and smugness that is measurable in megatons in these adverts - and it reflects the very worst of the Apple fanboy network. They need to shake free of it and extol the virtues of OSX to people who don't know what it is, rather than preaching to the converted with in-jokes and inter-marketting dept. squabbles.

Doug

Excuse me, but I can't think of a single Microsoft ad that has ever extolled the virtues of their software - not a single one. Its always crappy pop music like 'ray of light' with some crappy screen shots, people dancing around, some 30 year olds trying to act like 'hip 20 somethings' and some pathetic tag line at the end which is apparently meant to extol some sort of optimistic future.
 
Excuse me, but I can't think of a single Microsoft ad that has ever extolled the virtues of their software - not a single one. Its always crappy pop music like 'ray of light' with some crappy screen shots, people dancing around, some 30 year olds trying to act like 'hip 20 somethings' and some pathetic tag line at the end which is apparently meant to extol some sort of optimistic future.

here is one touting alot of windows features.

http://www.youtube.com/watch?v=tGvHNNOLnCk
 
Perhaps. I'm 39 years old and don't which is why I like Vista. It runs and it runs well. .

Well, your mileage may vary. I've already had one Vista disaster (unfortunately for the one remote family user I am supporting) and it has been very difficult and painful to recover. The difficult recovery is mostly due to the lack of knowledgable, available Vista experts, but the fact that a full recovery was needed in the first place (this was a new and lightly used machine, completely malware free) is unforgivable.

But that's just my own personal life and opinion. Meanwhile, professionally, I work for a $10B IT company that has taken a hard look at Vista, and as a result has put off the upgrade from XP indefinitely. BTW, I am not a total Windows hater-- I find XP to be quite solid, though clumsy in quite a few ways compared to OS X.
 
Well, your mileage may vary. I've already had one Vista disaster (unfortunately for the one remote family user I am supporting) and it has been very difficult and painful to recover. The difficult recovery is mostly due to the lack of knowledgable, available Vista experts, but the fact that a full recovery was needed in the first place (this was a new and lightly used machine, completely malware free) is unforgivable.

But that's just my own personal life and opinion. Meanwhile, professionally, I work for a $10B IT company that has taken a hard look at Vista, and as a result has put off the upgrade from XP indefinitely. BTW, I am not a total Windows hater-- I find XP to be quite solid, though clumsy in quite a few ways compared to OS X.

There are still companies using Windows? I've never seen a company using somehing else than Linux for more than 5 years.
 
There are still companies using Windows? I've never seen a company using somehing else than Linux for more than 5 years.

You are either a troll, or not very exposed to the real world.


Linux losing market share to Windows Server

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Linux losing market share to Windows Server
Oct. 26, 2007

Linux growth in the U.S. x86 server market has, over the past six quarters, started to falter and reverse its positive course relative to Windows Server and the market as a whole.

The annual rate at which Linux is growing in the x86 server space has fallen from around 53 percent in 2003, when Windows Server growth was in the mid-20 percent range, to a negative 4 percent growth in calendar year 2006, IDC Quarterly Server Tracker figures show.

Over the same time period, Windows has continued to report positive annual growth, outpacing the total growth rate in the x86 market by more than 4 percent in 2006, indicating that Linux has actually lost market share to Windows Server over this time.

The same holds true for worldwide Linux x86 server shipments, which dropped from the huge annual growth rate of about 45 percent is 2003 to growth of less than 10 percent in 2006, the IDC figures show.

One of the biggest reasons for this is that the migrations from Unix to Linux have slowed down markedly.

...and that's in the server space where Linux is strongest. On the desktop, Linux barely shows up in the market share statistics.
 
You are either a troll, or not very exposed to the real world.


Linux losing market share to Windows Server

...and that's in the server space where Linux is strongest. On the desktop, Linux barely shows up in the market share statistics.

I've said it once, and I'll say it again - UNIX/Linux need to realise that no one cares about the fact that a few geeks can do everything by command line. Heck, I can setup a server completely via commandline, but I want to also get things done quickly and simply. I also want to show others who aren't techno savvy what to do when I am not there.

Linux/UNIX could easily challenge Windows - the problem is that those who develop the systems steadfast refuse to make their respective operating systems easier to use. They would sooner take the route of elitism than realise that not everyone cares about the deep and philosophical debates that surround UNIX way of doing things.
 
I just watched them, they're FUNNY!!! PC users just don't get it, because (like their commercial says) they are PCs!

What a sad life to lead... :D

While I love Mac's and use them 99.9% of the time, I have, in the past, used PC's and have bootcamp running when need be.


That said, with regard to all the problems, there were a lot, especially when it first came out, no drivers for FIREWIRE for almost 1 year, now that SP1 came out, this fixes a lot of issues.

But the point I want to make to the fan boyz who only see it one way is, remember mobile me as well as iPhone and crashes (which it still does), MSFT has to deal with hundreds of configurations while Apple had trouble with just one (two with iPhone) and 3rd party apps, in fact, they still don't have PUSH on the MAC as they found out, its a lot harder than people think.

Just saying, try to be a realist when dealing with this. Trying to deal with hundreds if not thousands of vendors when Apple still has trouble with one, is a pretty good accomplishment. Windows 7 soon, fastest track to new OS than ever, so it should be good, and Apple still needs PUSH on the MAC, no FIREWIRE on MACBOOK (keeping the PRO away) plus destroying the protocol that Apple invented (again, its about the PRO, don't think its anything else, it isn't), and now the macbook pro is cheapened a bit as its the same unibody as macbook but pay $700 for firewire, better graphic card, Express slot, 2 more inches.

Hmm.:cool:
 
I've said it once, and I'll say it again - UNIX/Linux need to realise that no one cares about the fact that a few geeks can do everything by command line. Heck, I can setup a server completely via commandline, but I want to also get things done quickly and simply. I also want to show others who aren't techno savvy what to do when I am not there.

Linux/UNIX could easily challenge Windows - the problem is that those who develop the systems steadfast refuse to make their respective operating systems easier to use. They would sooner take the route of elitism than realise that not everyone cares about the deep and philosophical debates that surround UNIX way of doing things.


Interesting, since Windows Server is adding some Geek Appeal ! ;)


http://searchenterpriselinux.techtarget.com/news/article/0,289142,sid39_gci1302564,00.html

Windows Server 2008 catching up with Linux

By Pam Derringer, News Writer
27 Feb 2008 | SearchEnterpriseLinux.com

Windows Server 2008 will never be Linux. And it's not likely to woo Linux users away from open source anytime soon.

But two of Windows Server 2008's new features, PowerShell and Server Core, solve long-lamented Windows shortcomings in snappy Linux-like fashion, potentially easing migration concerns of restless Unix admins who might otherwise move to Linux, said IDC analyst Al Gillen.
 
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