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Agreed. I think the M4 would be worth waiting esp if it ends up coming with the additional USB C port on the right side and center stage camera.

Hoping they announce it tomorrow and its not another long delay.

Gurman will get out of his prediction being wrong somehow if it isnt announced this week... Always entertaining.
 
For what its worth, just saw this posted this morning.
Screenshot 2025-03-04 at 10.19.35 AM.png
 
There is certainly an argument to be made for splitting up announcements to maximize news cycle exposure. Everyone writes about the iPad Air today, then later in the week they write again about the MacBook Air. If you announce both at the same time, you get fewer articles, as many will talk about both.

When you're doing announcements via press releases, easier to split them up than in person events.
 
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There is certainly an argument to be made for splitting up announcements to maximize news cycle exposure. Everyone writes about the iPad Air today, then later in the week they write again about the MacBook Air. If you announce both at the same time, you get fewer articles, as many will talk about both.

When you're doing announcements via press releases, easier to split them up than in person events.

i guess there is a chance tomorrow 🤷‍♂️
 
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to me this feels like waiting for the ipad pro m4 annoucement, took forever it seems before it finally came out
 
I believed MacBook Air M4 would be last new product annouched by Apple this month.
 
Imagine if we get MacBook Air, iPad Air, Airtags and a surprise reveal of a new Airport! (I can see the first two happening given they both have Air in the title and are due updates)

Looks like I was right (with the more sensible prediction in brackets)
 
I just got my m3 air back in December. It would be dumb to upgrade right?

Only you can decide that based on your wants, financial picture, and requirements. From a pure price/performance perceptive, likely it would not make sense though if you're happy with the M3.
 
I just got my m3 air back in December. It would be dumb to upgrade right?
Probably so. The only real change (without knowing the details) is the processor. Which in this case wouldn’t justify the cost. That is assuming workflows you have are not significantly demanding.
 
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Around the corner in 5-7 months, like Halloween is around the corner, so not really.
Not really. The m4 came out in may. Which means there’s a possibility to see new m5 devices in may or earlier.

Halloween is pretty much in November (last day of October)
 
Not really. The m4 came out in may. Which means there’s a possibility to see new m5 devices in may or earlier.

Halloween is pretty much in November (last day of October)

The M4 Pro MacBook was released in late October; it was just the iPad in May. I don't think we will see the M5 until the next MBP release, and the M4 release was an anomaly to get the chip line on the newer and cheaper 2ng-gen 3mm fab tech. They said as much when announcing it:

Screenshot 2025-03-04 125546.png
 
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Price elasticity. If they increase prices 10%, how many less will they sell?
I don't know but the import tariff is now 20%, they won't absorb that.

They might bet on it not being a permanent thing and that they can negotiate relief from the tariffs as it's not going to bring manufacturing to the US. As they don't know whats happening day to day with this regime they probably have committed to anything yet.

When Brexit happened in the UK and the pound dropped they didn't adjust pricing straight away, they absorbed it for a while and they tend to make changes when a new product launches rather than adjust pricing mid-cycle, so it's probably too late to do anything here but whatever comes next, if it's still in place, will likely be adjusted.
 
Long in the tooth? It's just a few months old...

This isn't 1995 where processor speed doubled every six months.

Using long in the tooth to describe a nine-month-old processor is an interesting take.
When an M5 is to be released in 3-4 months, yes, it is. This is Apple ensuring they put the M5 in the MBP and iPad Pro 3 months short of a year sooner that the MBA so as to have a reason to upsell those products over the MBA, clearly.

The M5, while not being a generational leap like the M6 might be, is still a more significant jump than the M2 to M4 was.
 
The M4 Pro MacBook was released in late October; it was just the iPad in May. I don't think we will see the M5 until the next MBP release, and the M4 release was an anomaly to get the chip line on the newer and cheaper 2ng-gen 3mm fab tech. They said as much when announcing it:

View attachment 2488331
Rumors suggest we can expect an M5 rollout by the Spring possibly in less than two months.
 
But forcing the upgrade to a Macbook Pro with 48gb is even more profitable. And it has precedent: while the mac mini m4 pro can have 64gb, the macbook pro m4 pro can't, one has to upgrade to the max chip for that, and not even the base max is enough for that.

It gets even weirder than that with the MacBook Pro! If you go for the cheaper 14/32 core M4 Max, the only option is 36GB - you can't even get 48GB! So you can get more RAM with the M4 Pro than the low-end M4 Max. I guess because RAM is built in to the SoC, here it comes down to wanting to limit the number of different SoC part configurations for logistics reasons.
 
It gets even weirder than that with the MacBook Pro! If you go for the cheaper 14/32 core M4 Max, the only option is 36GB - you can't even get 48GB! So you can get more RAM with the M4 Pro than the low-end M4 Max. I guess because RAM is built in to the SoC, here it comes down to wanting to limit the number of different SoC part configurations for logistics reasons.
**** their logistics with these upgrade prices.
 
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