While I totally agree with you, I do think they can convince people to go over to MacOS if they’d update the displays. So while a Mac buyer won’t go to Linux/Windows because of the lack of a decent refresh rate, there are loads of Linux/Windows users who’d buy a Mac if only they had a more current tech display.
But of course market share isn’t what Apple is interested in. They do really well by having huge profit margins and optimized supply chains instead of just selling as much as they can.
So I agree with you and I can see why Apple doesn’t update the displays, but on the other hand there are simply loads and loads of people who won’t consider a Mac because it feels outdated compared to the competition. It’s hard to get excited for a MacBook Air when you go to a store and see it and for half or closer to one third of the price the competitors around it have a much more pleasant display.
Or maybe I’m just projecting. I’ve been waiting for years to get a MacBook. The MacBook Pros look boring as hell and the MBA have a crappy display compared to what I’m used to so it’s literally the only thing holding me back.
I still have hope Apple will update the screens. I’ve already put up my current laptop for sale this morning haha. But I’ll pull the ad if they put in a 60 Hz display in the MBA again, no problem at all.