QUOTE: "Traditionally GPUs had used high-lead bumps between the GPU die and the chip package, these bumps can carry a lot of current but are quite rigid, and rigid materials tend to break in a high stress environment. Unlike the bumps between the GPU package and a motherboard (or video card PCB), the solder bumps between a GPU die and the GPU package are connecting two different materials, each with its own rate of thermal expansion. The GPU die itself gets hotter much quicker than the GPU package, which puts additional stress on the bumps themselves. The type of stress also mattered, while simply maintaining high temperatures for a period of time provided one sort of stress, power cycling the GPUs provided a different one entirely - one that eventually resulted in these bumps, and the GPU as a whole, failing.
The GPU failures ended up being most pronounced in notebooks because of the usage model. With notebooks the number of times you turn them on and off in a day is much greater than a desktop, which puts a unique type of thermal stress on the aforementioned solder bumps, causing the sorts of failures that plagued NVIDIA GPUs.
In 2005, ATI switched from high-lead bumps (90% lead, 10% tin) to eutectic bumps (37% lead, 63% tin). These eutectic bumps can't carry as much current as high-lead bumps, they have a lower melting point but most importantly, they are not as rigid as high-lead bumps. So in those high stress situations caused by many power cycles, they don't crack, and thus you don't get the same GPU failure rates in notebooks as you do with NVIDIA hardware."