This is a kind of unfair image...particularly around the GeekSquad (which I will abbreviate GS).
GS provides these services:
1)general pc repair...any repair...and I believe Macs too
2)pc upgrading...more ram, bigger/extra hard drive, newer dvd drive
3)antivirus/spyware
4)home visits for most of above as well as home networking
Pretty much GS is the same as Apple's service center. Also competes with people like me who do all the above (and more) for a fee.
The only people that go to GS are people who are completely computer illiterate and oblivious to following simple installation instructions (such as memory chips or installing a new $35 dvd drive). I can't think of a pc that is shipped today that is incomplete as far as missing hardware (like no sound card)...Installations obviously scare enough people to send them to GS just like I wouldn't install a 3rd party car stereo in my car...but everything is "standard sizes" these days like 3.5" drives....you unplug the pc, take off the cover, slide in the new dvd drive, connect the SATA cable and power cable, secure the drive with 2-4 phillips screws, put the cover back on, power it up, Windows sees it. To me that is simple and I do understand that so others that is unfathomable.
The idiots that go to GS for antivirus or spyware or people who deserve the pests in the first place...you don't get spyware and viruses from normal websites...you get them from porn sites, sites that con you into believing you can get pirated software for free, and sites that con you into getting something legit for free as long as you download their toolbars. Besides, most pc manufacturers (for the past 10+ years) let you reset your computer to the day it came to your door with a few keystrokes...in the Dell world that simple keystroke is CTRL-F11, agree that you want to nuke your hard drive, and 8 minutes later you have a completely new/fresh machine with Windows on it. Sure, your data is gone but at least you didn't pay GS to press 2 keystrokes...a monkey could have done that. You didn't drive 30 miles each way nor did you wait days/weeks to have this "service" done.
Yes, any COMPUTER user should always back up their important data...but (if the desktop won't boot) it is quite easy to take a hard drive out, plop it into a USB external case ($25), copy all your data somewhere, reinstall the hard drive, and nuke it back to Day 1. That is of course unless you own an iMac or a Mini (I'm sure people will fire back on this thread) where you need a putty knife, surgical scissors, and extremely low blood pressure so you don't have a heart attack worrying about breaking the case.
As far as the Norton stuff...hey, I admit it...I have Norton Internet Security 2008 installed...cost me $28. The license is good for 3 PCs. Yup...a whopping $9.33 per pc. Every year I buy a new version rather then "renewing". A small price, in my eyes, to pay for some extra protection. So to label it "expensive" on our image is way out of line.
-Eric