New Report Suggests Apple Could Delay 'iPhone 8' Launch to October or November

[Tycho24]

Childish to expect a company to provide something they released
Many other manufacturers have figured out that if they build more product prior the release day then people don't have to wait two months for it

Apple does it, as an artificial means to show how much the iPhones are in demand.

I'm pretty shocked that an old timer like you would buy into this conspiratorial nonsense!
Apple sells the most sought after devices ever known... they make them as fast as they can. Each year, they're shaving a few days/weeks off the time before they hit supply/demand parity. What you're suggesting is LUDICROUS! Let's talk it out just a moment: ok, so if it usually takes them from September to December to catch up w/ demand... in your scenario: they churn them out by the tens of millions during that time, then RELEASE them in December instead? Hmmmm.... where, pray tell, do you store securely literally billions of dollars worth of iPhones? How do you dynamically adjust numbers of particular units produced when new data comes out, like last year for example that the Plus is selling in a MUCH higher ratio to the standard size than in previous years? Etc, etc. I'm no logistical supply genius, but even me & my little brain can see that is COMPLETELY untenable.

 

[agsystems]

Hmm, if only they had a savvy supply-chain guy. Whatever happened to him?

Tim subscribes to the 'inventory its evil' school - they will only build what they think they will sell and they don't mind coming under those expectations - excess inventory needs to be discounted and we all know how Apple hates this.

 

[The Game 161]

If it means a better and safer iPhone, then go for a delay. Also, they need to cut the crap with a potential 7S model and then a premium model. Make three iPhone OLED models, not 2 mediocre attempted phones and only one OLED model. There are many phone size segments, so there is nothing to lose by making an iPhone besting Androids in almost every major category possible.

They can't

not enough OLED supply.

 

[slimothy]

Was this article copy+pasted from last year? We hear the same stuff every year. Getting kinda old.

 

[macs4nw]

Lol. EVERY year we hear this same report and the iPhone is released at the normal schedule.

Pre-emptive strike to lower expectations, just in case, and then hopefully being able to over-deliver.....?

 

[44267547]

You do realize they say this every year. Also, this is a rumor site.

You're up here,

Need you to come down here.

This. For someone to get upset over a generated rumor is ridiculous. Nothing has been confirmed by Apple and if anyone allows a rumor to ruin their day, needs to not visit rumored websites, as they likely will be 'Upset' quite frequently over reports that have no validation.

 

[Michaelgtrusa]

Marketing strategy perhaps.

 

[nviz22]

They can't

not enough OLED supply.

If they delay it until they have enough OLED displays for a 4", 4.7", and 5.5" segment, then I don't mind waiting if the iPhone 8 is a huge improvement over the 7.

I expect a GS7 Edge or Note 7 type of iPhone with an QHD OLED display, curved sides, Facial Detection + Iris Scanning, 4gb RAM, A11 Quad Core Processor, wireless charging, an improved dual camera, some AR or VR function, smart connector, USB Type C/Lighting Hybrid with quick charge, LTE-U capabilities, and no Intel modem.

But I am not going to spend $1000 USD on that because I can get something very similar in the S8 for a lot cheaper.

Seriously hope that iOS 11 and iPhone 8 are worth a damn because Ive and Cook haven't given me much confidence.

 

[The Game 161]

If they delay it until they have enough OLED displays for a 4", 4.7", and 5.5" segment, then I don't mind waiting if the iPhone 8 is a huge improvement over the 7.

I expect a GS7 Edge or Note 7 type of iPhone with an QHD OLED display, curved sides, Facial Detection + Iris Scanning, 4gb RAM, A11 Quad Core Processor, wireless charging, an improved dual camera, some AR or VR function, smart connector, USB Type C/Lighting Hybrid with quick charge, LTE-U capabilities, and no Intel modem.

But I am not going to spend $1000 USD on that because I can get something very similar in the S8 for a lot cheaper.

Seriously hope that iOS 11 and iPhone 8 are worth a damn because Ive and Cook haven't given me much confidence.

Thats the thing there won't be enough supply until at least 2018.

 

[nviz22]

Thats the thing there won't be enough supply until at least 2018.

I guess the half-assed 7S concept has to live on because it's all about the profit margins and keeping people interested. For me, I don't mind a 5.5" display or bigger, so I can go with an OLED model. For those with a SE or 4.7 screen preference, you have to wait.

The funny thing is that we won't see a SE OLED model with high end specs until like 2019 or 2020. I expect a 7S style iPhone SE in April/May 2018 though.

After using an AMOLED screen, it's hard to go back even if LCD because it works better with energy efficiency and offers a a better AOD experience.

 

[BallerBear]

So I have an iPhone 6 and did not switch to either 6S or 7 because there wasn't enough in those series for me to upgrade. And now you're telling me I have to wait until end of 2018/2019 to get a new phone??

With that in mind I'll be waiting on the watch 3 as well, and will keep watch 1 (with the new processor) if the 3rd gen doesn't come out with any major change/improvement.

 

[nviz22]

So I have an iPhone 6 and did not switch to either 6S or 7 because there wasn't enough in those series for me to upgrade. And now you're telling me I have to wait until end of 2018/2019 to get a new phone??

With that in mind I'll be waiting on the watch 3 as well, and will keep watch 1 (with the new processor) if the 3rd gen doesn't come out with any major change/improvement.

Worst case scenario is you could get a brand new iPhone 7 for much cheaper when the timing is right.

 

[rGiskard]

Samsung are going to CRUSH the iPhone in 2017. No comparison at all when it comes to hardware: one company is a leader and one is a follower. Except for SoC speed Apple cannot build competitive hardware because they must preserve profit margins.

 

[BallerBear]

Worst case scenario is you could get a brand new iPhone 7 for much cheaper when the timing is right.

The point is to not have outdated tech in my hands anymore, would like to get my hands on a major redesign instead of the 7.

 

[Azzin]

Samsung are going to CRUSH the iPhone in 2017. No comparison at all when it comes to hardware: one company is a leader and one is a follower. Except for SoC speed Apple cannot build competitive hardware because they must preserve profit margins.

Let's see what the market decides which phone crushes the other.

 

[BittenAnkles]

Samsung are going to CRUSH the iPhone in 2017. No comparison at all when it comes to hardware: one company is a leader and one is a follower. Except for SoC speed Apple cannot build competitive hardware because they must preserve profit margins.

So let me make sure I understand. Apple, the maker of the single most popular smartphone, can't build competitive hardware because they only care about profit, right? And, the only thing they do better is the SoC? Interesting....

 

[tentales]

Well he definitely doesn't work for Google. Pixel and Pixel XL's have been OOS almost since their release. Home is OOS now as well.

Google, once again snatching failure from the jaws of (moderate) success.

Really? https://support.google.com/store/answer/2462844?hl=en
Shows availability in your neck of the woods.
I live in a small town in Canada, and have seen plenty of Pixels at my local BB.

Besides, are you really complaining about Google Pixel stock in an iPhone thread ?

 

[1bcoolrob]

Doesn't the rumors say every year the iPhone will be delayed for the past 10 years

 

[tentales]

Tim subscribes to the 'inventory its evil' school - they will only build what they think they will sell and they don't mind coming under those expectations - excess inventory needs to be discounted and we all know how Apple hates this.

Or recycled, see refurbs, iPhone SE, '17 iPad.

When Tim's job was "just" running operations, products where available in sufficient quantities to satisfy initial demand.
I don't recall this shortage, artificial or real, during the orig. iPhone launch, or up until the 4S. This annual shortage story started with the iPhone 5.

Of course, one could argue that before Tim took over as CEO, the unit numbers were much lower then and hence, factory output / orders could keep up with demand, but then again a savvy supply-chain guy should be able to scale operations to meet anticipated (especially by analysts) sales numbers.

Hence, I don't buy into the "planned scarcity" argument. The competitive landscape is too narrow these days and Apple no longer has the technological edge they once had, so why risk losing customers over a marketing strategy ?
[doublepost=1491429340][/doublepost]

Doesn't the rumors say every year the iPhone will be delayed for the past 10 years

No it doesn't.

 

[Cigsm]

You're saying this as if your views represent the norm. Apple is more popular and profitable then at any time in its history. You are the outlier

Tim "Supply Chain" Cook not so solid on supply chain after all.

I'll probably get stick for saying this so many years after, but I do really miss Steve Jobs and his enthusiasm, his authority and his ability to truly come up with remarkable products.

Now it has become a clusterfeck of margins, supply chain, incremental changes and the only new product under Cook that has been launched is a fashion accessory: Apple Watch.

I really really hope they figure themselves out, because eventually even the most loyal Apple fans will turn their backs.

 

[Cigsm]

If you ordered AirPods day 1 & still didn't get them you may want to call Apple. I ordered mine day 1 and got them in a week. They finished day 1 orders two months ago.

It's funny. I worked at Apple retail 5 years ago and I would've told you that you're crazy for suggesting that they're purposely doing that, but I believe that more and more recently. My AirPods ordered on day one is still not here weeks later. For the world's largest company to have delay with wireless AirPods or any product for that matter especially to the extent that they do - I'm starting to believe that artificial demand theory.

 

[Cigsm]

Business clearly isn't your forte. Shareholders would have the heads of every Apple executive. You don't make money on hype. You make money on selling product. Since they start production in august, there's no way to make 50 million phones in two months. Literally impossible.

As an Apple Shareholder (wich I am btw) I would rather they used the right strategy, wich seems exactly that , create demand and make you wait!

Worked so far, no need to change, of course they could produce more, but why.... their marketing is working fine they way it did in the last decade!!!!

HYPE HYPE HYPE!!!!

 

[nviz22]

The point is to not have outdated tech in my hands anymore, would like to get my hands on a major redesign instead of the 7.

I get that, but if you can't get what you exactly want for another year or two, then you might have to get something else because phones are designed with planned obsolescence in mind. While you get software updates, you won't get everything with the newest OS versions. Plus, a 1gb RAM iPhone will feel slow and outdated in of itself. The 7 won't be that much of "outdated tech" since it comes with 2gb RAM (meaning you can use Hey Siri without charging a phone), a 4k capable camera, the A10 processor, etc.

If your phone can hold out for another year or two, all the power to you and your device.

 

[DUIduckSAUCE]

Has Apple even said this yet to market iPhone is delayed? They haven't even acknowledged it's existence... lets see what happens in September

I think you miss the point of this website.

 

[macfacts]

Stockholders should be happy. (Two extra monthly payments) X (number of users on IUP) = millions. Tim is a genius.