It's exactly that thinking from Apple that is already eroding sales from them. More young people around me preffer the Surface tablets as opossed iPads because they can do more and cost less. The *Apple magic* is wearing off and they better have something impressive down the line because even though I love my iPad, my relationship to my iPhone is much more "meh". Android has become much more atractive and thats probably the road Im heading. Apple can right the ship but will they adapt? Time will tell.