Say what you will about their ads, but they are/were very effective in creating a "cool" factor around Samsung - especially around the time of the Galaxy SIII. Some of the biggest Apple evangelists were praising the ads and reluctantly acknowledging the leaps Samsung was taking. I remember an editorial from Bryan Wolfe from AppAdvice around that time that even admitted a bit of jealousy towards what Samsung was doing (and Apple's relative treading of water).
Even now, Samsung is considered cool... Admittedly, these are just personal anecdotes, but here are a few recent examples: my teenage daughter has an iPhone 5, but was coveting her friend's "Samsung". My 40something friend is planning to buy a Galaxy S5. I said, "be prepared to hate it!" and he looked at me like I was crazy, saying that he knows bunch of people that own and LOVE that phone. A 30something former iPhone lifer that I work with just showed off his new S5 this week.
Disclaimer: My last three phones have been iPhone 4 (liked), Galaxy SIII (hated), Moto X (like). So I am by no means biased towards Samsung
Even now, Samsung is considered cool... Admittedly, these are just personal anecdotes, but here are a few recent examples: my teenage daughter has an iPhone 5, but was coveting her friend's "Samsung". My 40something friend is planning to buy a Galaxy S5. I said, "be prepared to hate it!" and he looked at me like I was crazy, saying that he knows bunch of people that own and LOVE that phone. A 30something former iPhone lifer that I work with just showed off his new S5 this week.
Disclaimer: My last three phones have been iPhone 4 (liked), Galaxy SIII (hated), Moto X (like). So I am by no means biased towards Samsung