New Samsung Galaxy Ad Makes Fun of iPhone X's Notch, Lack of Stylus Support, Dongles, and More

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Apr 12, 2001
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Samsung today posted a new video on its YouTube channel called "Samsung Galaxy: Growing Up," which follows the life of a young man as he purchases Apple devices over the course of ten years, and then decides to switch sides to Samsung on the eve of the iPhone X launch. The 1-minute commercial features the song "I'm Moving On" by Chyvonne Scott.

The video begins at the iPhone launch in 2007, and subsequent years show the main character facing storage issues when taking a photo and waiting in long lines under poor weather conditions for the latest iPhone. At one point, he drops his iPhone in water and has to place it in a bowl of rice, while his girlfriend's Samsung device continues to function.


Other points made in the ad center around the iPhone's lack of stylus support, as well as its need for dongles after the removal of the 3.5mm headphone jack in the iPhone 7. The ad ends with the character's decision to turn off his iPhone and purchase a Samsung Galaxy smartphone, and he eventually walks past a line of people waiting for the iPhone X -- including a guy with a notch-like haircut -- without joining them.

The latest Samsung smartphone is the Galaxy Note 8, which launched in September with dual rear cameras, a 6.3-inch AMOLED 'Infinity Display', and a new and enhanced S Pen with improved pressure sensitivity. Many publications favorably reviewed the Note 8 prior to its launch, agreeing that the lack of an explosive battery made Samsung's newest device a step up from the Note 7.

Article Link: New Samsung Galaxy Ad Makes Fun of iPhone X's Notch, Lack of Stylus Support, Dongles, and More
 

farewelwilliams

macrumors 68020
Jun 18, 2014
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can someone explain how writing down a contact is much better than typing it in?

- you need two hands
- you need a stylus
- looks wildly uncomfortable to write without some palm rest
- unless there's some "google magic" going on, you can't search for that contact (EDIT: yes i know OCR exists, but you need to take extra steps to file it as a contact instead of saving as a note)
- looks unorganized
- much slower to write vs typing
 
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v0lume4

macrumors 68000
Jul 28, 2012
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Say what you want, but that was an awesome commercial. Tastefully done. I considered buying a Note 8 this year, matter of fact.

The rice thing was so relatable.

edit -- Absolutely no reason to try and defend Apple or Samsung here, fellas. Let's just appreciate tech (and good marketing). :)
 

TrueBlou

macrumors 68040
Sep 16, 2014
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Well they have a point I guess, although the majority of users probably couldn’t care less about a stylus.

I do like my Pencil (apparently not a stylus :D) for my iPad Pro, but I’ve never been particularly fond of them on a phone. Last one I had was my Note 4 and I honestly never used the stylus. Guess I’m just a typer by nature.
 

otrfan84128

macrumors newbie
Feb 6, 2007
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You'd think companies would have learned by now that ridiculing the competition is not a winning strategy. As an iPhone user, why would I want to switch to a product from a company that has basically told me I'm an idiot for not buying their product I the first place? Nobody ever wins a debate by insulting a competitor. If anything, ads like this make Samsung look as though they are desperately trying to hang onto their existing base rather than expanding it. If they feel their product is superior, as I would expect them to, they should tout its superior features, not try to make people who didn't buy it feel stupid for not doing so. Apple got away with "I'm a Mac ... I'm a PC" because it was genuinely funny, but I'd bet they found that after a while, even that campaign became counterproductive. To win in the marketplace you need a truly superior product and good marketing that PERSUADES, not ridicules.
 

vannibombonato

macrumors 6502
Jun 14, 2007
374
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it would have been a cool ad up to Thursday, but it honestly looks a bit stupid post iPhone X launch.

Basically everybody is aknowledging the X as being the best, most innovative phone on the market. There’s not much Samsung can do around the fact that FaceID is a technological breakthrough that they simply do not have.
 

840quadra

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Staff member
Feb 1, 2005
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Twin Cities Minnesota
Maybe Apple could follow up with their own joke showing the entire phone is pressure sensitive and doesn't need a pen with Wacom technology to sense it.

I understand the humor intended, but Samsung ads have never attracted me to their products. Their features, design, and functionality speak for themselves. Happy Apple has (mostly) moved away from making fun of competitors.

Though to be fair, I still love the old G4 Processor Toasting Pentiums from back in the day. How times changed for Intel though ;) .

can someone explain how writing down a contact is much better than typing it in?

- you need two hands
- you need a stylus
- looks wildly uncomfortable to write without some palm rest
- unless there's some "google magic" going on, you can't search for that contact
- looks unorganized
- much slower to write vs typing
Really not sure either. I either Air Drop to other iOS devices, or, SMS the contact via Text to Android users.
 

nebo1ss

macrumors 68030
Jun 2, 2010
2,739
1,245
can someone explain how writing down a contact is much better than typing it in?

- you need two hands
- you need a stylus
- looks wildly uncomfortable to write without some palm rest
- unless there's some "google magic" going on, you can't search for that contact
- looks unorganized
- much slower to write vs typing
The technology to write down a contact convert it into a regular contact and search for it has been around since the Palm Pilot
 

Quu

macrumors 68030
Apr 2, 2007
2,659
4,186
Pretty good ad I thought, really shows a lot of areas where Apple were a step behind. Things like water proofing, MicroSD expandable storage, larger display sizes etc - These are not areas where Apple came in later and did it better, they just came in late.

EDIT:// A lot of you guys are replying to this message saying I'm misinformed, hypnotised by Samsung marketing or some other thing like that. If you're going to reply like that, don't bother, its already been done.

I'm an iPhone user, you can see that by my signature. But I'm no Apple fanboy. Samsung, HTC and Google have been first to have many features that Apple is late on.

Things they were late to adding: Larger Screens, Water Proofing, Dual Front Facing Speakers, OLED, Edge to Edge displays, Wireless Charging, NFC Payments, Open NFC Framework for Developers to use, dual back cameras with different focal lengths, fast charging over USB (Apple still doesn't include a fast charger in the box like Android phone makers do).

Things we're still waiting for them to catch up on: Dual-output Bluetooth, Multiple Apps on screen at once with a divider (on iPhone not iPad), FLAC support in the music app, Expandable MicroSD Storage support for Media files, Side-loading applications for individuals and not just businesses, support for the Apple Pencil, auto-connecting to Bluetooth speakers via NFC tapping, USB-C on the phone instead of Lightning.

And there is a lot more stuff I'm sure, these are just some of the things I can remember. I've been an iPhone user since 2009 with the iPhone 3GS, I've never owned an Android device but I'm no sheep, we often have to wait years before we get the features Android has had and not all of them are implemented better on the iPhone, only some of them are.
 
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