I thought Samsung was past this kind of advertising I guess not
they didn't... they showed the iPhone X ad at the end but.. never mentioned "notch" ... i think some X users are a bit touch about the notch... lol. if all apps would hurry up and update for it, the notch would never be spoken of again.when did they make fun of the notch
I think that statement is wrongThe reason why I like Apple Ads are because they do not focus or bash the completion. They focus on what they do well. They never compare to others. Branding is everything and at its best.
Apple focuses on their brand only. If you were running a car ad campaign, you wouldn’t want to focus on what that brand is doing. You’d focus on your product and that’s it. There will be worst products out there and there will be better products too. The key is to not focus on what your competitors are doing. Especially in a television spot where millions are watching.
This goes too you to Microsoft.
I couldn't agree more... Well said.You'd think companies would have learned by now that ridiculing the competition is not a winning strategy. As an iPhone user, why would I want to switch to a product from a company that has basically told me I'm an idiot for not buying their product I the first place? Nobody ever wins a debate by insulting a competitor. If anything, ads like this make Samsung look as though they are desperately trying to hang onto their existing base rather than expanding it. If they feel their product is superior, as I would expect them to, they should tout its superior features, not try to make people who didn't buy it feel stupid for not doing so. Apple got away with "I'm a Mac ... I'm a PC" because it was genuinely funny, but I'd bet they found that after a while, even that campaign became counterproductive. To win in the marketplace you need a truly superior product and good marketing that PERSUADES, not ridicules.
it would have been a cool ad up to Thursday, but it honestly looks a bit stupid post iPhone X launch.
Basically everybody is aknowledging the X as being the best, most innovative phone on the market. There’s not much Samsung can do around the fact that FaceID is a technological breakthrough that they simply do not have.
Maybe they should use that advertising money to make better phones — that don't explode.Well done ad. I can’t believe Samsung spends so much money making fun of and insulting potential customers it then asks to switch.
Bwahahahahahah - good one!At least I can bring my phone on an airplane![]()
Bless their heart.
Samsung today posted a new video on its YouTube channel called "Samsung Galaxy: Growing Up," which follows the life of a young man as he purchases Apple devices over the course of ten years, and then decides to switch sides to Samsung on the eve of the iPhone X launch. The 1-minute commercial features the song "I'm Moving On" by Chyvonne Scott.
The video begins at the iPhone launch in 2007, and subsequent years show the main character facing storage issues when taking a photo and waiting in long lines under poor weather conditions for the latest iPhone. At one point, he drops his iPhone in water and has to place it in a bowl of rice, while his girlfriend's Samsung device continues to function.
Other points made in the ad center around the iPhone's lack of stylus support, as well as its need for dongles after the removal of the 3.5mm headphone jack in the iPhone 7. The ad ends with the character's decision to turn off his iPhone and purchase a Samsung Galaxy smartphone, and he eventually walks past a line of people waiting for the iPhone X -- including a guy with a notch-like haircut -- without joining them.
The latest Samsung smartphone is the Galaxy Note 8, which launched in September with dual rear cameras, a 6.3-inch AMOLED 'Infinity Display', and a new and enhanced S Pen with improved pressure sensitivity. Many publications favorably reviewed the Note 8 prior to its launch, agreeing that the lack of an explosive battery made Samsung's newest device a step up from the Note 7.
Article Link: New Samsung Galaxy Ad Makes Fun of iPhone X's Notch, Lack of Stylus Support, Dongles, and More
1. So does typing unless you have big hands or want to take a while.can someone explain how writing down a contact is much better than typing it in?
- you need two hands
- you need a stylus
- looks wildly uncomfortable to write without some palm rest
- unless there's some "google magic" going on, you can't search for that contact
- looks unorganized
- much slower to write vs typing
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Their lame ad went back 10 years and you criticise an exploding Note 7 as not topical?Yeah, cus that's topical
I just love it.
The commercial was tastefully done. The few people who think this was "obnoxious" should get themselves checked.
Samsung's marketing department has always been good. This video is primed to go viral again.
Go to the 51 sec mark. The guy in line waiting for an X has a notched hairline. That made me laugh.when did they make fun of the notch
They did. It was funny and subtle enough that if you didn't pay attention you would have missed it.they didn't... they showed the iPhone X ad at the end but.. never mentioned "notch" ... i think some X users are a bit touch about the notch... lol. if all apps would hurry up and update for it, the notch would never be spoken of again.