They wasted all of that excitement they built up at WWDC2024 only to create disappointment when people actually installed iOS18. The one thing about Apple that, in my opinion would generate the most excitement around the brand is now a “everything we mocked up in these shiny presentation videos isn’t ready right now….but it’s coming…sometime….”
Apple is so boring now holy moly, and it’s lost that effect it used to have on me. It always gave me that feeling that they were elite, advanced, ready to release something the moment they mentioned it. Now it feels like they’ve become a paranoid wuss that is constantly dipping their toe in to feel the temperature, as if they’re new to the market and have no idea what people want. Have some balls and take the lead again, Apple.