Originally posted by whatever
Apple has hit a home run with this "Switch" campaign. I like how they can get their point across without ever showing any technology. It gets the average person (consumer) to think, "Yeah, I know what that guy is talking about." Even it Apple doesn't end up being the solution to their problem, the person will start to think that there must be something better than what they are currently using today. I've seen people walk up to old iMacs and the look on their faces says it all, "This is unlike my normal computer experience." And that's what Apple is after.
good point. i like the switch ad where the woman says whenever her pc would have problems she always thought it was because she didnt know how to use computers. i think thats most peoples problem they assume they are at fault and dont realize its windows. just getting people to realize that microsoft doesnt ahve all the answers and that there might be a better way is good.