New Switch Ads

iAryeh

macrumors newbie
Feb 14, 2002
17
0
Westerville, Ohio
Ellen Feiss

I am not to impressed by the new switch ads, but I am glad to see that Ellen Feiss is still on there site. I wonder what PC guys think of the new ads. I guess will find out at iJobs next keynote or press conference.
 

Rocketman

macrumors 603
Re: New Switch Ads

Originally posted by arn
New switch advertisments have appeared on Apple's Switch site.

Eight new ads have been added with a focus on end-user applications and Apple's own iApps.

The new ads started running on television during the US Open this weekend.
I saw a couple of those ads on the open.

I really liked the one where the girl tells about hooking up her camera to the Mac for christmas. "What do you want to do on Christmas day, download Windows drivers?" Classic and funny! Good one Apple. Now make an ad that actually closes the deal and says, "Go buy a Mac."

Rocketman
 

AmbitiousLemon

Moderator emeritus
Nov 28, 2001
3,413
0
down in Fraggle Rock
i think the new ads are wonderful. far better than the first set of ads (not that those were bad or anything). so many of these seem to say exactly what needs to be said.
 

Mr. Anderson

Moderator emeritus
Nov 1, 2001
22,561
0
VA
I agree with you about the girl who saved xmas - good story and a nice touch. But they're still using real people, and not that its bad, but looking at some of these people it makes you wonder.

Wouldn't you fix your uni-brow if you knew you were going to be in front of video camera that had even a slight possibility of going pubilc? Well, someone should have done something about that one.

But overall, they're a nice addition to the ads already out there.

D
 

job

macrumors 68040
Jan 25, 2002
3,794
3
in transit
did any one see the one about the student, his cds, and his ipod?

his voice really made me sit up in my chair.

i was surprised that his voice was that deep.:eek:
 

dongmin

macrumors 68000
Jan 3, 2002
1,708
0
warm and fuzzy

These ads do a better job of emphasizing Macs' advantages, like the integration of digital lifestyle apps, as opposed to ranting about how much Windows blows.
 

Codemonkey

macrumors 6502
Apr 22, 2002
280
0
Edmonton
Great set of ads!

I have to say, I'm a big fan of these ads. They do a great job overcoming objections about what ppl seem to _percieve_ Apple to be, while bringing up (pardon the pun) problems with the entire Windows platform.

Here are a couple of thoughts on the ads:
- My favorite 3: Fabiola, Andy and Gautam (targeting the apparently struggling education market, non-geek males that have little care about computers in general and an example of applying all this technology to create something tangible and useful, respectively)
- I don't believe they're meant to 'close' the sale... I think that's beyond the reach/expectations of TeeVee advertising. I _do_ think that's one of the main reasons why all the Apple Stores are opening up: provide an environment that actually works to sell Apple products*

* Which is why I'd like to see some Apple Stores open in some of the major centres in Canada. We're sorely lacking a good Apple sales infrastructure here.
 

sith33

macrumors newbie
Jul 16, 2002
18
0
Just watched the new ads, I like that they focus on specific apps and all. Better than the first wave.

I still think they need a 15 second long commercial that starts with the OSX desktop, has a cursor move down to the dock (which magnifies), clicks on an app (itunes or something) has it open, then minimizes it (genie). Then the apple logo. No words or anything...

I dunno, seems to me that most people who see OSX in operation pretty quickly say "I must have one." I know I did...
 

aggemam

macrumors member
May 7, 2002
80
0
Denmark
Mac OS X is very transperant. Why focus on it when the interesting stuff is what you can do with it?

I don't think people care about an OS itself. It just has to work. And the switch ads give that impression.
 

AmbitiousLemon

Moderator emeritus
Nov 28, 2001
3,413
0
down in Fraggle Rock
Originally posted by aggemam
Mac OS X is very transperant. Why focus on it when the interesting stuff is what you can do with it?

I don't think people care about an OS itself. It just has to work. And the switch ads give that impression.
i suppose you are right. perhaps mentioing an operating system would also be to technical. still it would be nice to at least see some sort of demonstration of osx on the tv, i still have many mac users ask me what it is when they see my computer.
 

jelloshotsrule

macrumors G3
Feb 7, 2002
9,592
3
serendipity
Originally posted by Rower_CPU
I wonder if the cop gave Ms. Feiss a drug test...:eek: :p
grow up :rolleyes: :rolleyes:


the new ones were good

gotta love gautam

a few of them seem too similar though... and i think that showing more programmers in a more professional way wouldn't hurt.... like they did with the software guy and network guy or whatever... but not bad
 

Billy_ca

macrumors member
Aug 27, 2002
62
0
Apple Stores in Canada?

Originally posted by Codemonkey
* Which is why I'd like to see some Apple Stores open in some of the major centres in Canada. We're sorely lacking a good Apple sales infrastructure here.
I was thinking the exact same thing. Apple needs to open some stores up here. I'm in Toronto and I think an Apple Store would do great here.
 

AmbitiousLemon

Moderator emeritus
Nov 28, 2001
3,413
0
down in Fraggle Rock
Re: Apple Stores in Canada?

Originally posted by Billy_ca


I was thinking the exact same thing. Apple needs to open some stores up here. I'm in Toronto and I think an Apple Store would do great here.
it would be nice to have apple stores outside the US, but you need to look at it from apple's point of view. the US apple stores are still not turning a profit (though they are expect to next year). if i were apple i would want to make sure the US stores were well established before moving into other markets. sure, it kinda sucks if you live in canada, australia, japan, england, etc. but i think moving slowly and making sure things are going well is the best option.
 

Gaz

macrumors regular
Aug 15, 2002
138
0
London, UK
This switch thing appears to be a really good thing for the Mac. Being a suspious person it makes me think that Apple needs to back this ads with something spectacular to really maximise their effect. This would really make people stand up and listen. Of course Jaguar is spectacular I think this just needs complimenting now and the best way to do that is to produce something that is more than just a mark improvement on previous prods.

Anyway, I'm sure people have said all this before.

gaz
 

Gaz

macrumors regular
Aug 15, 2002
138
0
London, UK
Originally posted by Gaz
This switch thing appears to be a really good thing for the Mac. Being a suspious person it makes me think that Apple needs to back this ads with something spectacular to really maximise the effect. This would really make people stand up and listen. Of course Jaguar is spectacular I think this just needs complimenting now and the best way to do that is to produce something that is more than just a mark improvement on previous prods.

Anyway, I'm sure people have said all this before.

gaz
 

irmongoose

macrumors 68030
Gautam tok lik dish. Yesh, an I am Indian. Yesh.

:p

I dunno, these new ones look more 'made-up' than the previous ones... even though they are real people, and what they're saying is they're own experience, it looks too obvious that Apple told them HOW to say it. The previous ones weren't that obvious.



irmongoose
 

Rower_CPU

Moderator emeritus
Oct 5, 2001
11,219
0
San Diego, CA
Originally posted by jelloshotsrule
grow up :rolleyes: :rolleyes:
…
Oh, sorry...didn't mean to disparage one of your clients...

On the whole, I like them a lot, but I agree that Apple should be advertising at all for OS X.

Has anyone here seen anything more than print ads for X? I sure haven't...

We all saw the horrendous XP ads, with people flying all over the place, but at least they showed what the product looked like. :rolleyes:
 

IndyGopher

macrumors 6502a
Nov 3, 2001
782
1
Indianapolis, IN
Originally posted by dukestreet
Wouldn't you fix your uni-brow if you knew you were going to be in front of video camera that had even a slight possibility of going pubilc? Well, someone should have done something about that one.
Who are you referring to? I just went back and watched all of the ones I could find on Apple's site, and can't find a single person with a unibrow worth commenting on.