The sustainability thing is lip service. Companies go for profit, period.I do wonder how AI can (in the mid to long term) be reconciled with the ubiquitous call for more sustainability.
It’s not exactly a secret how much energy AI data centers are using. So especially from a company like Apple I would like to see some kind of statement on that. Or are we just going to pretend this is good and absolutely essential use of insane amounts of energy?
Microsoft were recently pushing “ads” on the Xbox Home Screen to encourage users to save energy - while the company itself is massively pushing their AI crap. Like my individual savings of energy could possibly make any difference with that background. But sure, I’ll unplug my Xbox when I’m not using it.
Touting sustainability makes their products more appealing to certain market segments, while allowing them to cut costs on packaging and charging adapters.
Any company that talks about sustainability is only doing so as a strategy to increase profits.