You guys are hilarious. If this was the other way- an Apple ad shooting differentiation zingers at Windows tablets- this thread would be full of gushing greatness: "how creative", "so true", "Apple marketing like it used to be", "genius marketing", etc.
I like Apple as much as any of you (and feel no love for Windows) but give credit where credit is due. They're making some punches in these ads that resonate with average Joes. Getting Siri to do the talking is borderline brilliant: it sounds like Apple iDevices envy Windows iDevices. That's killer marketing creative. Whoever came up with that piece of the overall idea should get a bonus or raise.
I know this brings out the "Defend Apple at all costs" troops but those with more objectivity should look at this for what it is: competitors trying to differentiate on at least some desirable benefits. If this gains some traction, maybe it will motivate Apple to respond by incorporating some of those advantages. Frankly, I have believed iDevices should have an SD card slot from the beginning and would love it if this kind of thing could motivate Apple to make that particular thing happen.
Competition is good. It can make even Apple take actions that at least some of us Apple followers desire. Finding fault with everything the competition has is a recipe for status quo. Personally, I'd love an SD card slot and real multi-tasking. Both would make Apple devices that much more useful. I don't want to go get those things elsewhere but I would like those benefits to come to the devices I want to own.