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Next Final Cut Pro at NAB Next Week? Due Spring 2011, Some More Hints

powers74 said:
Well, yeah, it will probably make more people happy, but it will be fun to see all the people bitching and moaning around here.
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If I think the new FCP sucks I'll be b*tching and moaning too. ;)


onigami said:
Okay, okay, so they have done NAB (they've never done AES, though, that I'm certain). But still: They pulled out of everything in the last couple years. Why come back to NAB? Why not just do a small-scale announcement outside of NAB's timeframe so as to maximize press?
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Apple was at the SuperMeet last year but it was totally forgettable. Adobe and Avid blew them out of the water. Why not do it at NAB when the entire industry is focused on what's happening there? All the industry press is at NAB and a ton of your target demo, especially the people that can best 'evangelize' your product, is there as well.


GregAndonian said:
Was the supermeet focused on something else at one point? Because otherwise that sounds a little hard to believe that a usergroup would exist for a product that wasn't out yet...
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Not to mention it's the 10th anniversary of the Supermeet and FCP debuted in '99.


Lethal
 
Small White Car said:
I'm a little confused...why was Avid presenting at a Final Cut Pro User Group's meeting anyway? Do they just come in and are like "Hey, you've all made a mistake!" or something?
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I went to a FCPUG meeting where Adobe demoed CS5 right when it was coming out. It was nice being able to see the software in use and ask somebody questions. Not everbody is an Apple fanboy.


JM-Prod said:
It needs to come with a 27 inch multi-touch surface to use as the primary work surface, with my current 27 inch monitor as the head-up dual-monitor (input-output-view).

This is long overdue. If apple won't make it, AVID should. ASAP! :)

And for all us professionals, price is not an issue. We want it to be expensive, and so nice that people will rent out facilities.

Bring it on Apple!

This would be the perfect gifts for the pro-world, after helping you back from bankruptcy, remember dear Apple?

Best,
Jon M.
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Hahahahaha... prepare for disappointment.


pkson said:
Aww, give them a break, they're probably just trying to keep with the 90's design of the UI. :D

Honestly, the website totally sucks. Looks like a get-rich-quick advertisement site. They might be FCP pros, but they know amateur HTML.
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To be honest, the majority of the people that attend the local FCPUG meetings I go to are old school editors that do just that, edit. I'd also say that the demographic skews more towards freelancers.
 
Small White Car said:
Oh, we are totally getting an iPad app to go along with this program. I can feel it.
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Impossible.

The iPad is not a serious computer. This will never happen.

It's just a fad.

Ignore the big-name game titles for iOS. Ignore the upcoming Photoshop app. Ignore the millions of sales. Ignore the copycats in the market.

It'll all go away very soon.
 
Ironic..

This is kind of ironic. My brother works in the video editing field and I was just talking about this only 5 minutes ago. He was lucky enough to "NAB" a ticket (pun fully intended) literally seconds before they sold out, and he'll be there for the presentation. He was telling me about this radical new overhaul for FCP, and I thought it was kind of weird that I hadn't seen any mention of it seeing as how I check Apple rumor blogs almost daily, so I logged onto macrumors and sure enough, it was the first story listed.

I guess there's a lot of drama among the industry about Apple's refusal to release any kind of road map for FCP, not unlike their other products, and apparently a lot of people are starting to jump ship to Adobe's offerings. Everyone is pretty worried about this new overhaul because the guy who botched iMovie is the guy now in charge of FCP. I'm not into video editing, and I've never never used FCP or any product like it, but after hearing about all the drama and excitement surrounding this new overhaul I'm pretty stoked to see what happens.

My brother is a diehard Apple guy, but he, along with a lot of other people apparently, are basically giving Apple this final shot to fix a lot of FCP's limitations, or they're going to fully move over to Adobe's offering. (I can't remember the name of heir FCP equivalent, and I'm too lazy to look it up) Tuesday can't come soon enough!
 
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*LTD* said:
Impossible.

The iPad is not a serious computer. This will never happen.

It's just a fad.

Ignore the big-name game titles for iOS. Ignore the upcoming Photoshop app. Ignore the millions of sales. Ignore the copycats in the market.

It'll all go away very soon.
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Unless, like I posted earlier, the iPad app functions as a UI for the main application over the network. The Mac (or cluster of macs) takes care of the heavy lifting, and the iPad is used to make edits remotely, and broadcast to HDTV's.

AirPlay & AirEdit.

If you had a cluster of Mac Pro's using thunderbolt (or whatever...ethernet, fibre, etc) to talk to each other, and you used the iPad as a remote UI, you could edit, compress, and broadcast from anywhere.

Apple has all the pieces in place to do this. AirPlay, AppleTV, iPad, iTunes as a media hub for all the devices to communicate, Qmaster, etc...

This has been a long time coming. I remember in 2006-2007 hearing rumors that Apple was working on a tablet like controller for logic. It was to be used to edit the timeline, or act as a virtual mixer, etc. This has been brewing for years, and I think it's almost a reality.
 
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mentholiptus said:
Unless, like I posted earlier, the iPad app functions as a UI for the main application over the network. The Mac (or cluster of macs) takes care of the heavy lifting, and the iPad is used to make edits remotely, and broadcast to HDTV's.

AirPlay & AirEdit.

If you had a cluster of Mac Pro's using thunderbolt (or whatever...ethernet, fibre, etc) to talk to each other, and you used the iPad as a remote UI, you could edit, compress, and broadcast from anywhere.

Apple has all the pieces in place to do this. AirPlay, AppleTV, iPad, iTunes as a media hub for all the devices to communicate, Qmaster, etc...

This has been a long time coming. I remember in 2006-2007 hearing rumors that Apple was working on a tablet like controller for logic. It was to be used to edit the timeline, or act as a virtual mixer, etc. This has been brewing for years, and I think it's almost a reality.
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Avid demo'd basically this last year at NAB. IIRC all the media was on servers in Virginia and the presenter did the demonstration on a laptop using a web app.


Lethal
 
utahnguy said:
This is kind of ironic. My brother works in the video editing field and I was just talking about this only 5 minutes ago. He was lucky enough to "NAB" a ticket (pun fully intended) literally seconds before they sold out, and he'll be there for the presentation. He was telling me about this radical new overhaul for FCP, and I thought it was kind of weird that I hadn't seen any mention of it seeing as how I check Apple rumor blogs almost daily, so I logged onto macrumors and sure enough, it was the first story listed.

I guess there's a lot of drama among the industry about Apple's refusal to release any kind of road map for FCP, not unlike their other products, and apparently a lot of people are starting to jump ship to Adobe's offerings. Everyone is pretty worried about this new overhaul because the guy who botched iMovie is the guy now in charge of FCP. I'm not into video editing, and I've never never used FCP or any product like it, but after hearing about all the drama and excitement surrounding this new overhaul I'm pretty stoked to see what happens.

My brother is a diehard Apple guy, but he, along with a lot of other people apparently, are basically giving Apple this final shot to fix a lot of FCP's limitations, or they're going to fully move over to Adobe's offering. (I can't remember the name of heir FCP equivalent, and I'm too lazy to look it up) Tuesday can't come soon enough!
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The guy who 'botched' iMovie is the same person that created Final Cut and continues to work on Final Cut. Randy Ubillos has been the head of Apple's video editing suites/applications for as long as I can remember.
 
utahnguy said:
I guess there's a lot of drama among the industry about Apple's refusal to release any kind of road map for FCP, not unlike their other products, and apparently a lot of people are starting to jump ship to Adobe's offerings. Everyone is pretty worried about this new overhaul because the guy who botched iMovie is the guy now in charge of FCP. I'm not into video editing, and I've never never used FCP or any product like it, but after hearing about all the drama and excitement surrounding this new overhaul I'm pretty stoked to see what happens.
Click to expand...

My friend, who is a documentary film maker, was hired by Apple as a designer working with FCP engineers. In the past, we had differing views on FCP; I believed Apple was dropping it as well as other pro-sumer based products while she thought they wouldn't.

After recently speaking, and w/o breaking her NDA, she said she's disappointed. The project managers and engineers squabble a lot, and the designers (all almost film-makers and editors) aren't getting much input. According to her, Apple needs to fire the management and instate those focused on bringing the product to a new pro-sumer level. There appears to be a lot of mixed reviews, and that (as like Aperture) FCP is an attempt to bridge consumer and prosumer engines creating a big mess.

We'll see.

asdf542 said:
The guy who 'botched' iMovie is the same person that created Final Cut and continues to work on Final Cut. Randy Ubillos has been the head of Apple's video editing suites/applications for as long as I can remember.
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…and according to those close to FCP development, therein lies the issue...
 
bedifferent said:
…and according to those close to FCP development, therein lies the issue...
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Whether you think it's an issue or not is subjective. The guy I was replying to was implying that a different person worked on iMovie 08 and that same person was also behind the new Final Cut when in reality the lead architect has stayed the same throughout.
 
asdf542 said:
Whether you think it's an issue or not is subjective. The guy I was replying to was implying that a different person worked on iMovie 08 and that same person was also behind the new Final Cut when in reality the lead architect has stayed the same throughout.
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Oh I know, I was commenting on that, not you.
 
asdf542 said:
The guy who 'botched' iMovie is the same person that created Final Cut and continues to work on Final Cut. Randy Ubillos has been the head of Apple's video editing suites/applications for as long as I can remember.
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He's also the guy that headed up Adobe Premiere. Sure, the iMovie revamp wasn't a high point but the guy laid the foundations for two of the three most popular NLE's so he can't be all bad. ;)


Lethal
 
Small White Car said:
I'm a little confused...why was Avid presenting at a Final Cut Pro User Group's meeting anyway? Do they just come in and are like "Hey, you've all made a mistake!" or something?
Click to expand...

Because professional editors give flying-F about FCP if Apple doesn't deliver. Its about putting food on the table and not about being a fan boy. If Apple doesn't deliver a solution that is comparable with Avid MC the mass exodus away from FCP will continue. Some iOS stuff and Steve can shove it. Mr Jobs had good sense of keeping his fingers out of the Pixar so I truly hope he doesn't crap on FCS mix.
 
xStep said:
Uh, iMovie was botched?
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Yes, its crap. The first version followed the basic principles of NLE but the new version is pathetic.

However, Randy came up with FCP for Macromedia so he has what it takes if Jobs and other consumer oriented guys can keep their ***** away from the mix.
 
onigami said:
Myspace was never cool.

Okay, okay, so they have done NAB (they've never done AES, though, that I'm certain). But still: They pulled out of everything in the last couple years. Why come back to NAB? Why not just do a small-scale announcement outside of NAB's timeframe so as to maximize press?

Also, nobody answered my initial question. Why the idle timer? There's no point!
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Because presenting something ground breaking at NAB will give you huge positive push within the industry. Lets face the facts, FCP needs that huge positive push right here and right now. Apple is sliding the slippery slope at speed of light if they don't bring it with this new version of FCP.
 
LethalWolfe said:
He's also the guy that headed up Adobe Premiere. Sure, the iMovie revamp wasn't a high point but the guy laid the foundations for two of the three most popular NLE's so he can't be all bad. ;)


Lethal
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And if Randy / Apple screws it up then we can always do this.
 
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iJon said:
This is a little more out there but my friend has a theory that Apple has let Kevin Smith use the new Final Cut to cut and make his new film that is coming it. The importance of this is that he feels movie making is going the way of music making these days. He believes anything under 20 million is going to be funded independently, not released via movie studios and will sell the movies directly to the theaters.

He feels only the big blockbuster movies like Transformers and stuff will be left the studios, much like many musicians are skipping the record companies and making and releasing music themselves.

Like I said, the Kevin Smith idea he had is just a theory he has, not a rumor. The Final Cut rumors are spot on and if I was a betting man I would expect to see a new version demoed next week.
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Kevin Smith used Avid products for Red State. So no FCP there. Regarding the industry, you want the money and backing from studios if you want make living in moving image. The fact remains, making movies costs far far more then making music. You just can't pull $20 million out of your ass and still keep doing what you do.
 
Get me right but i get negative impression about Apple reading this : "Canon was told last night that Apple has demanded ALL “lecturn” or stage time exclusively."

It is ok to be ambitious but not imperialistic and mean!
 
Nuvi said:
Yes, its crap. The first version followed the basic principles of NLE but the new version is pathetic.

However, Randy came up with FCP for Macromedia so he has what it takes if Jobs and other consumer oriented guys can keep their ***** away from the mix.
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Except he rewrote iMovie all my himself before showing it to Apple. Jobs then chose to adopt the new interface.
So if anything, what you find crap in iMovie was Ubilos' ideas.
 
jeanlain said:
Except he rewrote iMovie all my himself before showing it to Apple. Jobs then chose to adopt the new interface.
So if anything, what you find crap in iMovie was Ubilos' ideas.
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Things I don't like to hear... In all honesty I just hope he wanted to separate iMovie from Pro products even more... I have bad feeling about all of this. Rumors about FCP being FC (literally not going for pro anymore) and aiming for online consumer delivery like YouTube makes me sick. If they have killed tape input / output you know that moment Apple really made iCut"Pro".
 
Nuvi said:
Yes, its crap. The first version followed the basic principles of NLE but the new version is pathetic.

However, Randy came up with FCP for Macromedia so he has what it takes if Jobs and other consumer oriented guys can keep their ***** away from the mix.
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I think the point is apple is trying to break the mold of traditional NLE editing. Many tools and terms we use in FCP and other NLEs are derived from linear tape editing from 20+ years ago. They are trying to push to the future of editing in a new direction and that may involve rethinking aspects of how we edit. Whether it's going to work or not I guess we'll have to see...
 
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