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1980: "Apps on a desktop word processor? Who needs that?"

1990: "Apps in my web browser? Who needs that?"

2000: "Apps on my cell phone? Who needs that?"

2010: "Apps on my big screen tv? ..."

2080: "Blu-Ray? Who needs that?" :D
 
Hmmm

I bet you will be able to use your iPhone/iPod touch as a controller and play games/apps on your iTV.
 
:D and I suspect you *own* one of these?

If you can't do 1080p in 2010, you blew it.

I do and I basically use it to stream content. I don't bother storing content on the device because it won't all fit. That's after upgrading my 40GB ATV to 160GB. Oh and I don't use 1080p either. I'm happy with 720p.

If you need big features and big resolution...buy a Mac Mini, which is pretty much what every person I know who does not have an ATV has done. It has HDMI out! Plus you can pick your own favourite IU/front end.

Sell the hardware cheap, sell content on the premium end. A loss leader in this area makes perfect sense.
 
Meh!

I'll keep my Apple TV's thank you. Apps on my TV? What do I need that for?

I think you're joking but i'll bite...

Hulu, slingbox, netflix, stock tickers, games.. possibilities are endless. if you could have a modular appletv (which is basically what a hacked appletv is), you would.

I would like to see this announced at the iPod event in september WITH 1080P PLAYBACK - at $99 these would tear up xmas (along with new ipods)... going to buy more aapl now that it's down a lil.
 
I bet you will be able to use your iPhone/iPod touch as a controller and play games/apps on your iTV.

one would think so but the iphone lacks the tactile operability of a controller.. i think it will be able to use iphones/ipads as a media controller but i think apple (or a 3rd party) will release dedicated game controllers.
 
The problem with it not doing 1080p is just like when devices started coming out with gigabit ethernet. The cost difference of a chip that did 10/100 or gigabit was so small it was a no brainer to just put gigabit in the thing and be done with it, but so many didn't and waited for the next version. Same thing here. If a streaming device coming out (notice its not even out yet) in the future doesn't support 1080p then it has made itself obsolete from the beginning. There are already chipsets out there that can do all this and more for super cheap they just don't have very good interfaces on them, so there is no reason that their A4 chip doesn't have the horsepower.

False assumption : "The cost difference between 780p and 1080p is insiginificant."

The cost difference between 780p and 1080i is insignificant. But 1080i is not 1080p. The p means 'progresive frames' while the i means 'interlaced frames'. Assuming the same frame rate, 1080p has twice the picture data of 1080i. That's because 1080i is only showing the odd and even lines of original frames, alternating each frame.

Most people who examine the difference actually agree that 1080i is, because of interlacing, not that great an improvement over 720p. 1080i looks worse than 720p when there's lots of high detail fast motion, which is action movies and sports.

1080i is sold as better, because it's a higher number. Of course, the sad fact is that a "1080i display" device is almost certainly a 780p device that de-interlaces and scales 1080 frames down to the smaller native display resolution. Unless you shell out extra for a 1080p "Full HD" display, you're not really seeing 1080 resolution frames.

1080i is a pig in a poke, sold to you as better than 720p because it's a bigger number. 1080p is something quite different, and is still premium priced tech.
 
It may not matter that an iTV can't do 1080P but that certainly won't stop blogs and the mainstream media from bashing it. It's an easy story that writes itself and requires little analysis or thinking.

iTV? I wonder if there are copyright issues in the UK with ITV the network?
In Spain could be a problem too. It's not related to television, but itv it's the name of the official vehicle's inspection. I guess the name's registered.
 
I wonder where all this will go and if Apple actually get serious about it. I hope so. I love my ATV, we use it all the time to rent movies and stream our owned ones to computers in the house. It's a great little machine.

I just really want to see them get more movie studios on board and work on the back catalogue of movies, and do more discount specials. Make it more of a real movie store.

I hope they don't get rid of local storage on the ATV though - my bandwidth cap is at 60gb a month right now. I can't stream movies and kids shows from the cloud whenever I feel like it as I'll be paying through the nose for it.
 
It's quite amazing how many of these "HD" consoles are running flagship titles at SD resolutions. Call of Duty 4 is in that list.

Not enough RAM, lack of expertise, lack of information... the cost of going that "extra mile".

PS3 is the worse off here, and publishers are mostly to blame. Some don't give a crap about improving the visual quality of their franchise (Ubisoft, Assassin's Creed II), while a few (Naughty Dog, Uncharted 2: Among Thieves) are prepared to open their wallets, and their imagination to really push the boat out.

I've worked on 2 PS3 games, both 1080p, and it's a real struggle to get the hardware to perform and the graphics to look good. For artists, RAM is pants...nobody wants to create normal maps with lossy compression. For programmers, it's optimisation, and that requires a stable development cycle.

If your project is rushed or badly managed, you don't have time to optimise, and at the end of the day someone says "what the hell, just upscale."

Sometimes it sucks to spend two years making something that someone at the top doesn't really give a crap about.
 
I also would like to see it support 1080P. It's not just about video people, it's the increase in audio fidelity as well. If you pop in a Blu-Ray into a PS3 and check out the data being processed, it's much higher than a regular DVD. For those of us that have mid- to high-end audio systems that can take advantage of the added data, it really is a better experience.
 
ITV already exists!

iTV is a British television network and they've been around longer than Apple. It isn't going to be called iTV hence it's called Apple TV! Do your research people....
 
Something doesn't add up

If the iTV is going to be based on iOS and have the capability to run apps, then shouldn't it have local storage? Maybe not a hard drive, but some type of memory. However, if it has storage, wouldn't it cost more than $100?
 
Wirelessly posted (Opera/9.80 (S60; SymbOS; Opera Mobi/499; U; en-US) Presto/2.4.18 Version/10.00)

CyberBob859 said:
If the iTV is going to be based on iOS and have the capability to run apps, then shouldn't it have local storage? Maybe not a hard drive, but some type of memory. However, if it has storage, wouldn't it cost more than $100?

It could quite possibly use existing storage , such as your computer's hard disk via wifi or, Time Capsule.
 
I'll admit I don't have any official numbers for this but I'm pretty sure Apple doesn't make much money from iTunes or the App Store. The value to Apple is that these services add value to their hardware offerings which account for the vast majority of their revenue.

Everyone is doing apps for TVs now. I suppose we'll start calling them Smart TVs pretty soon. I suspect you'll control this device through your iPad, iPhone or iPod touch or, as a last resort, via a desktop widget on your computer. I'd love to see a Wii remote type interface for this. Actually - that would be doable with the iPhone 4. The gyroscope could make it in to a pointer device.




coludnt agree more..
exactly wat iwas thinkin
a wii remote kind of interface
 
If the iTV is going to be based on iOS and have the capability to run apps, then shouldn't it have local storage? Maybe not a hard drive, but some type of memory. However, if it has storage, wouldn't it cost more than $100?
I believe Engadget's previous report on the next Apple TV stated that it would come with 16GB of flash, so you do get a little bit of local storage. The device's main feature would be cloud-based streaming though, so local storage wouldn't be as necessary.
 
Actually it depends on how far you are seated from your HDTV. Can you tell the difference between 720p and 1080p on a 52" TV from 20 feet away?

I sit 11 feet from a 120" projected image from a 1080p projector. Awesome bluray quality. 720p would not be as awesome.
 
Cisco owns "IOS," yet Apple somehow managed to strike a deal with them. I'm guessing that, as a corporate entity, Cisco is somewhat larger than ITV in the UK.

It has nothing to do with the size of the company. It's about the value of the trademark. What have Cisco lost by making a deal about iOS? Nothing. What would ITV lose by making a deal about iTV? Potentially everything! If Apple's iTV became a huge success with one (or five) in every home, ITV would have completely lost it's brand identity.

It's worth remembering that for until quite recently (from October 2005 to September 2009), Gmail was known as Googlemail in the UK because of trademark dispute, and I would guess that 'Independent International Investment Research' held a little less sway that ITV.

It may not fit with some people's world view, but 'iTV' is not going to happen!
 
You know, what if "iTV" is instead of a new device to buy, were oh...I dunno an "app" for iphone 4s, iPads and iPod Touches.

Starting to get tired of all these iDevices being developed with essentially the same internals. Apple is really beginning to milk it.

I was thinking something along the same lines, that iTV is a platform, whereas AppleTV is a device. So basically iTV would be the platform running on the AppleTV, possibly even show up on TVs from a few select manufacturers. The only reason not to use iOS as the platform that I can think of would be if they were in fact planning on licensing this out to TV makers (or cable/satellite boxes). I don't see any reason for them to put this on iPod Touches or iPhones though, since those devices can handle iTunes content natively and already have app stores.
 
I believe Engadget's previous report on the next Apple TV stated that it would come with 16GB of flash, so you do get a little bit of local storage. The device's main feature would be cloud-based streaming though, so local storage wouldn't be as necessary.

Cloud based only storage is exactly why next gen AppleTV wouldn't support 1080p. Most would soon blow through their ISP's monthly bandwidth allowance - how large is a 1080p movie - over 5GB and still counting?
 
That's your opinion. 720p might be fine with you but not to others with higher definition televisions.

I am using a projector and a 100" screen for movies.
Basically you can see a difference, but not if it is a "good" 720p regarding compression etc.
On TV screens you see the difference from hardly to not at all.
I even saw 720p movies looking much better than 1080p. It really depends.

In case Apple provides "high quality" 720p this can be a great device.
But don´t get fooled by big numbers like 1080p.

Nevertheless I hope for high quality 1080p in the future.
 
one would think so but the iphone lacks the tactile operability of a controller.. i think it will be able to use iphones/ipads as a media controller but i think apple (or a 3rd party) will release dedicated game controllers.

I don't think the lack of tactile operability will hinder the use of the iPhone/touch being used as a controller. You will be able to play board games, like scrabble, and you'll have the board on your tv & the letters on your phone. Or play tx holdem and have the community cards on your tv and your hand on your phone. This could be done with people in the same room who have iPhones or with anyone else who has an iTV. This will become a big part of Apples xbox live type thing they are releasing later this year.

Also, you could play racing games and use the iPhone as a steering wheel. There's lots of games that could take advantage of a touchscreen controller that has accelerometer/gyroscope/etc…
 
450 plus comments - with alot / most seeming to say apple continues to drop the ball on this hobby.

I don't count thread posts enough to know for sure, but this alone seems to be pretty compelling evidence that the whole apple TV thing really tarnishes Apple's reputation.

From a pride standpoint alone, I would think they'd want to do this version right.
 
Bottom line: if this thing doesn't do live sporting events somehow, then myself and a lot of other people won't be able to use it as the main source for tv.

If it does do live events, even those on the broadcast channels, I'm all over this.
 
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