For me it is same old marketing trick: they could name it Plutonium 244 and whole bunch of zealots would argue, that only Apple could do that and aluminium 7000 "it is so 2014", because it doesn't glow in the dark.
Actually, it reminds me of my conversation with Berlin Apple Store employee year or two ago:
- "Hi, I need a new iPhone for our new employee. So the iPhone 5 is more affordable version of iPhone 5, right?"
- "No, listen: it is build of high quality polycarbonate and defines a whole new iPhone category for the customers, who would love to have more colour options on their iPhones"
- "So it means, the iPhone 5C is actually an iPhone 5, but posh plastic, right?"
- "No, it is high quality polycarbonate material"
- "Exactly. And in other words, it means plastic, doesn't it?"
- "... Have you ever held one in your hand? You would definitely change your mind, because it is that feel of quality in your hand..."
I left speechless and actually ordered one 5 or 5S from the enterprise hotline (by the way).