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Usually Apple's goal is to make their new model look and feel sleeker than their older model rather than boosting battery time. In addition to details of design, there are two ways that normally work, the first one is making bezel thinner and the second is making the device thinner. The new iPhone design takes both approaches.

Retina Macbook Pro, iPad 2 and the last iPod Touch were good examples. They were similar in design but so much thinner than the previous ones that they instantly felt much sleeker and modern when compared side-by-side.

The new iPad was an interesting exception. Because its tech was literally ahead of its time (the efficiency of the display, chip and battery technology weren't quite ready for such resolution) Apple had to do everything just to match the thickness of the previous generation while keeping the battery life reasonable. In other words, Apple seems to have its minimum standard about the battery life, but one that is met, their designers will do everything to make the device as thin as possible because that's what makes the device feel sleeker.

Also iPhone is challenged because Apple has steadfastly refused to increase iPhone's size. Even with the rumoured bigger display, the size didn't grow all that much and certainly nowhere close to the large sized Android phones. This means there is only so much room for battery.

Personally as a lover of iPod Touch, even though I dislike the new display aspect ratio, I welcome the new form factor. I think the tight unibody will feel great, and like iPod Touch, it'll feel much less cumbersome in my pocket.

I agree with much of this. I think, however, that once you get used to the 16:9 ratio it will look and feel good. I hope they don't go that way on the iPad. I've used some 16:9 tablets and, since you use them a lot in landscape, they feel too narrow. But a phone is used mostly in portrait and a lot of content is in scrolling fields (twitter, facebook, emails, texts, even columns on websites) so the larger, longer screen will add a lot of function there. Plus, when the keyboard is on the screen (almost always in portrait) you'll still have a good sized area to view the field you're typing into.
 
I believe that this can't be the iPhone that steve worked so closely on... Sorry just can't. Regardless of all this logical evidence I will be keeping an open mind to what will be released on September 12th.

My theory about all these "leaks" is that they are actually the prototype that was about to be the iPhone 4s yet didn't make the cut for final production. Thoughts? Perhaps a double down on security tim said means leaking protype parts to throw everyone off? Would seem smart to me!

This is my opinion as well. I know most will disagree, but I still am giving Apple the chance that they release something completely different. I do like these leaked images of what the new iPhone may be, but think how badass it would be come announcement day to see Tim introduce a different design. Its perfectly possible for them to of thrown these parts out to get peoples attention away from what it really looks like. And if this is the case, I can't help but laugh at all of you who are so negative towards this leaked phone and jumping at the bit to talk **** about it every time something pops up about it on a RUMORS site...:rolleyes:


*Edit* - Fixed just for Zunjine
 
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Can any apple history buffs tell me if Apple has ever put out misleading prototypes to throw us off?

I can't think of a single example and I've followed Apple for a while. We have had stories about them feeding misleading information to parts of the supply chain to see if that information ends up in the press (they might tell a supplier that they have plans to launch an X in Q2 and then, if such a story appears in the press, they'll know that supplier has been spouting off) but I can't remember a single time when Apple has actually built fake prototypes and leaked them to websites to confuse people.
 
Everybody chill. Combined with the Gobi 28nm chips, this will be the 3rd year in a row that they are sticking with 8 hours talk time (3G) and 6 hours surf time (3G). Clearly they have data showing that is sufficient for pretty much all users to get through the day.
Does anyone know if the Galaxy SIII uses these new Gobi 28nm (combined LTE/voice) chips?
Thanks.
 
This is my opinion as well. I know most will disagree, but I still am giving Apple the chance that they release something completely different. I do like these leaked images of what the new iPhone may be, but think how badass it would be come announcement day to see Tim introduce a different design. Its perfectly plausible for them to of thrown these parts out to get peoples attention away from what it really looks like. And if this is the case, I can't help but laugh at all of you who are so negative towards this leaked phone and jumping at the bit to talk **** about it every time something pops up about it on a RUMORS site...:rolleyes:

plau·si·ble/ˈplôzəbəl/

Adjective:

1.(of an argument or statement) Seeming reasonable or probable.
2.(of a person) Skilled at producing persuasive arguments, esp. ones intended to deceive.

No, it isn't "perfectly plausible". It's possible, of course, but it is not probable or reasonable. It's baseless speculation that requires us to set aside all the evidence in favour of an extremely unlikely alternate narrative. That's the very antithesis of "perfectly plausible".
 
Are we forever doomed to see idiotic posts like this whenever Apple come close to releasing a device for eternity now?

Not only posts like this but also ... 'Tim Cook claimed a doubling down of secrecy' and this ... 'The next iPhone will be called iPhone 5/iPhone 6' .... Blah Blah Blah :rolleyes:

Every post we see regarding any bit of 'info' ends up being a pointless discussion around these things mentioned above..:confused:
 
Hmmm, it could be LiquidMetal, which would make the battery at least 5X longer into the same battery size. But I could be wrong, it could be still the old and widely used lithium-ion.
 
My take on this is that the components need less energy. The very reason the 4S doesn't have LTE is that the energy needed to power it was conflicting the design parameters - in other words: They would have to compromise the thickness of the phone to put in a battery to power it. Now, many stated here that the new LTE chip generation is supposed to be more energy efficient. Let's surely hope so.
 
Not only posts like this but also ... 'Tim Cook claimed a doubling down of secrecy' and this ... 'The next iPhone will be called iPhone 5/iPhone 6' .... Blah Blah Blah :rolleyes:

Every post we see regarding any bit of 'info' ends up being a pointless discussion around these things mentioned above..:confused:

Exactly. Why don't the moderators do something about this?
 
There seems to be many people here at MacRumors complaining about how minor of an upgrade this is, how the battery life is obviously going to be worse, how Apple is stagnating, etc.

You know what? If you're not even going to wait until the new iPhone is announced to make an informed decision, much less waiting until you can personally USE the device, you might as well just switch to Android or WP. It's obvious the iPhone isn't making you happy, so why prolong the pain?
 
I thought I would be needing the 4s or have to replace it but my iPhone 4 has lasted since launch day. The battery is slowly fading so I'll get the new iPhone, so I hope it has a better battery. LTE is not available in my area yet so that isn't going to hurt me for now unless I travel. I think it is available a few miles away so maybe soon it will.

I used to buy new gadgets right away but Apple stuff is incredible lasting. I still have the original 2006 MacPro and it's super fast with the upgraded SSD even though I wish it could do Mountain Lion without hacking it, but Lion screams on it anyway. My launch day iPhone 4 buttons all work. I keep it in my pocket all day at my restaurant where it gets very dirty, especially with flour. It just wipes clean when I get home.

Oh and I never used a case. I never understood why people do, and believe me I'm clumsy and have dropped that phone more than enough.
 
Exactly. Why don't the moderators do something about this?

Because this creates traffic on this site and at the end of the day, people just want to see #s growing! :rolleyes:

Also because moderators would end up having to close every thread that gets made... Trolls will always be Trolls! ;)
 
Well it would seem the whole phone is a marginal upgrade :rolleyes:

Surprise ...It's taller

Right. :rolleyes:All it's got (supposedly) is a bigger screen, more durable body, faster networking, smaller dock connector, and a new operating system. All signs also point to a faster processor, doubling of RAM, and a better camera.

If only they had revolutionized the volume buttons, we'd have a game-changer on our hands. /s
 
The 4S has horribel battery life. Surely Apple must have noted and improved upon experience. I think people are worried over nothing.

I have tested - 7 hours talk time or 7 hours browsing or 9 hours video beats most other smartphones? Even the much bigger s3 but not the galaxy note. well you could put a car battery in there.
 
After reading this....If this is true, i dont think Apple will even have LTE in their next phone. Think about it, Apple only really has so many key features every year that they promote.

Last year was icloud, imessage, and siri.

This year will be maps, Larger screen. nfc or lte.

I can almost guarantee the new iphone wont have lte and nfc in the phone. It'll be one or the other.
 
Wow, this thread is like bizarro-land.

More efficient SoC, IGZO screens that Sharp's saying could reduce consumption by 90%, a new generation of 4G chips that don't draw any more power than their 3G counterparts, and on top of all that, a bigger battery?!

Also consider that all of the iPhones have had best-in-class battery life, blowing away most other smartphones, so it's not like they're starting from a position of weakness.

Bravo Apple.

Agreed, and all this "4s is much worse than 4" crap? All the controlled tests I've seen (and my own experience) put the 4s battery slightly below the 4, not "much worse".
 
My take on this is that the components need less energy. The very reason the 4S doesn't have LTE is that the energy needed to power it was conflicting the design parameters - in other words: They would have to compromise the thickness of the phone to put in a battery to power it. Now, many stated here that the new LTE chip generation is supposed to be more energy efficient. Let's surely hope so.

Mad. I'm not going to ask you again but you're simply going to have to stop approaching this from a rational standpoint. You must apply a self administered "Reality Distortion Field" here where in your bubble the only way to improve something is to make it bigger. Please don't make me have to publicly address you about this again! ;)

It's all rumors why you guys get mad for something that's not even out yet relax

It's nerd rage gone out of control lol

There seems to be many people here at MacRumors complaining about how minor of an upgrade this is, how the battery life is obviously going to be worse, how Apple is stagnating, etc.

You know what? If you're not even going to wait until the new iPhone is announced to make an informed decision, much less waiting until you can personally USE the device, you might as well just switch to Android or WP. It's obvious the iPhone isn't making you happy, so why prolong the pain?

I've learned in life that for many people there's a payoff to being negative and no matter what the situation brings they will snatch defeat from the jaws of victory. It's sad that some people get a charge from negative vibes but what can you do ...it's their personal choice.
 
I wish Apple would just release an image so we wouldn't have to see leaked parts every single day.
 
Apple has historically made a big deal out of long battery life in its portable devices. I think, if the battery is going to remain relatively small, this must indicate that the device will be very efficient.

We are getting to the point with smartphones where higher specs - more cores, better GPUs, more vRAM, are starting to show minimal returns.

[...]

Good post. The SoC-of-the-week isn't showing any real returns based on the common usage model. I even have asked folks who are carping about the next phone X having N cores, _how_ they use the phone, and it's usually like you noted above: communication/productivity apps, and some "lite" gaming.

Even when you consider something like gaming on a phone, there's so much horsepower still on the table for the current generation phones - not unlike how we saw a huge escalation in the quality and technical execution of games on consoles other their life cycle (look at the first 6 months of PS3 games vs. current), it's more about optimizing the platform, not continually tossing more hardware at the problem.
 
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