i don't understand this. It was just reported on the home page that AT&T has gotten a surge of new customers and tons of people with previous iphones who upgraded to the 3g. Apple will have to offer some incentive for the 3g iphone users as well. I don't see us getting a discount as high as the iphone 2g users, but maybe 100 dollars off of the unsubsidized price. If apple does not do this they will be losing lots of money. I know there are many people who want the coolest newest iphone and dont' care, but most people i know will not go get a new iphone if its just a better camera or faster processor. 3g speed was the big selling point, so i think with this one it should be also subsidized for 3g iphone users. Its not like the iphone will get any cheaper then what it is now subsidized, so no reason why someone would wait to buy the phone. u follow me.