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Apple's 2024 OLED iPad Pro models could be vastly more expensive than its existing iPad Pros and even more costly than some MacBook Pros currently on sale, claims a new Korean report.

iPad-Pro-OLED-Feature-2.jpg

According to industry sources cited by The Elec, Apple is already considering its pricing strategy for next year's two OLED iPad Pro models, with current estimates starting at $1,500 and $1,800 for the 11-inch and 13-inch models, respectively.

That would make the 11-inch device over 80 percent more expensive than the existing 11-inch ‌iPad Pro‌ with LED Liquid Retina display, which starts at $799, and the 13-inch model over 60% more expensive than the current 12.9-inch ‌iPad Pro‌ with mini-LED Liquid Retina XDR display, which starts at $1,099.

The OLED price estimates even eclipse the price of some MacBook Pro models currently on sale. For example, the 13.6-inch MacBook Air with M2 chip starts at $1,199, while the 13-inch MacBook Pro with M2 chip starts at $1,299.

According to the Korean-language report, the industry response to the price hikes is divided: Some consider them a reasonable increase given the switch to superior OLED technology that will attract Apple's loyal customer base, while others believe the prices will make it difficult to maintain sales because iPads lack the replacement demand of iPhones.

The main reason for the increases is said to be the large proportion of material costs taken up by OLED panel procurement. Apple is currently believed to be in discussion with Samsung and LG Display about the price of supplying the panels, the specifications for which will require the use of production processes that have not been combined before for OLED panels of the required size.


According to The Elec, the supply price of OLED panels for existing 10-inch devices is around $100 to $150, whereas the outlay for the processes involved in making Apple's required 11-inch and 13-inch panels may be closer to $270 and $350, respectively.

The report notes that current OLED iPad Pro price estimates from the industry could change in the future. The OLED panels scheduled to be delivered by LG and Samsung are still in the development stage, so the panel prices have not been finalized.

Still, there are reportedly concerns among panel suppliers Samsung, LG, and BOE about how Apple's OLED iPad Pro prices and shipment forecasts could negatively affect profits and production line investment. Samsung is set to invest in eighth-generation OLED production lines, which should "theoretically" result in lower-costing panels, but they have already been earmarked for Apple's future OLED MacBooks, which are also expected to debut in 2024.

Article Link: Next Year's OLED iPad Pro Models Could Have These Eye-Watering Starting Prices
 
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gpat

macrumors 68000
Mar 1, 2011
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no way this does not happen, apple desperately wants to try higher pricing strategy (just look at rumors of iPhone Ultra)
question is, whether people will actually buy it or will the sales drop massively

They could try it but on a new kind of product (iPad Ultra / iPad Studio?)
You can't just take a $799 product and bump it to $1500 over a single generation.
Still, if they allowed the iPad to run full macOS, people might still bite it.
 

giggles

macrumors 65816
Dec 15, 2012
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The article mentions people upgrade iPads way less often than iPhones.

Maybe that’s exactly why a price hike of that magnitude would be kinda acceptable?

My iPad Pro is almost 6 years old…could see myself splurging for a device I keep 6-7 years..
 

one more

macrumors 601
Aug 6, 2015
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The majority of iPads sold and in circulation are their baseline ones, used as companion devices around the house. Increasing their prices so much will not be easily swallowed by most Apple customers, IMO.

iPad Air 4 user myself, I am not willing to pay more than 700$/€/£ for what is, essentially, a bigger iPhone with some split screen functionality.
 
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StellarVixen

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Mar 1, 2018
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The article mentions people upgrade iPads way less often than iPhones.

Maybe that’s exactly why a price hike of that magnitude would be kinda acceptable?

My iPad Pro is almost 6 years old…could see myself splurging for a device I keep 6-7 years..
I think there are more and more people like you who decide to keep their devices for longer, and that’s one of the reasons for bumping the prices.

Other strategy would be something like extreme planned obsolescence to force people to upgrade more often, but that might be very counterproductive.
 
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mazz0

macrumors 68040
Mar 23, 2011
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There’s no way I’d pay MacBook Pro prices for an iPad while it remains limited by iPadOS. Bring iPadOS and MacOS together and I’m in, but no, what we get instead is Stage Manager, a pointless and failed attempt to reinvent the wheel, solving the same problem windowed operating systems have already solved, only badly. Sorry, tangential rant over!
 

WiiDSmoker

macrumors 68000
Sep 15, 2009
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The Pro prices are already pushing the boundaries of what's acceptable, especially when new features aren't exactly ground breaking. sure OLED is better, but not THAT much. And as for other recent updates, it's why i went for a refurbished M1 pro once the M2s were announced without anything to wow me.

Exactly. There’s literally zero reasons to choose a M2 iPad over the M1 iPad.
 

StellarVixen

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Mar 1, 2018
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There’s no way I’d pay MacBook Pro prices for an iPad while it remains limited by iPadOS. Bring iPadOS and MacOS together and I’m in, but no, what we get instead is Stage Manager, a pointless and failed attempt to reinvent the wheel, solving the same problem windowed operating systems have already solved, only badly. Sorry, tangential rant over!
People: “we want iPadOS to be more like macOS”

Apple: *makes the macOS more like iPadOS*
 

pcd213

macrumors 6502a
Jun 24, 2019
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What’s the difference between a M1 iPad Pro and a M1 MacBook Air/Pro? On the whole, it’s the form factor (sans ports and other details). I cannot imagine that the following is correct, but what if Apple is shifting in a direction where you buy the “OLED screen”, which has almost all of the computer guts, and then you buy the base separately. In the case of the MacBook Air “base”, maybe it gives you some more ports and an extra battery. In the case of the MacBook Pro “base” perhaps it contains a lot of extra ports, extra computer guts, and a big battery. In this scenario, the “screen” of the MacBook Air/Pro would essentially BE the OLED iPad Pro (with software that goes into MacOS mode when docked). I know this sounds a lot like MSFT’s Surface Book but with more “base” configuration.

I would LOVE to see this but admit that I think it will never, ever happen.
 
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