Well, good thing we Europeans are already used to eye-watering prices for Apple devices! 
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Next Year's OLED iPad Pro Models Could Have These Eye-Watering Starting Prices
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Material price for panel production? I have a 65 inch OLED TV which was about 1900 USD?
Yet you can buy a 55” OLED smart tv for $1,500? Something doesn’t jive with this 80% price hike from Apple for an OLED ipad pro. $1,500 to start for the 11” OLED iPad Pro would mean a maxed out 11” iPad Pro will cost well over $3,000 now! One that doesn’t even run Final Cut Pro yet? That’s crazy! I usually get the maxed out 11” ipad pro & was planning to upgrade next year. I might just have to upgrade this year instead. I don’t want an OLED screen THAT bad to pay over $3 grand.
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this has to be wrong, the Galaxy Tab S8 Plus and Ultra are not that insane and they are OLED
Gonna be a tough sell charging almost double just because of the display tech used.
WiFi 6E, hover-pencil, Bluetooth 5.3...if one overthinks it enough, there are reasons
I could see the 2024 M3 (or M4?) iPad Pros having 16GB ram on every model (vs the current ones with 8GB on all models except 1TB/2TB) and bumping the base storage from 128GB to 256GB (or even 512GB, like a base 14" Macbook Pro), so the prices comparisons in the article would be apples and oranges..
Also Apple Pencil 3 support, and the best landscape webcam ever (better than thickness-constrained Macbook Pros).
These new dual-stack OLED iPad Pros will really be something to behold. The question is: will they go big on the software side as well?
$1200 for an iPad that doesn't even run Final Cut Pro...but yea it's for professionals
Apple loves its price ladder where each step in the product line is just a little more expensive than the last.
Looking at an iPad Air, well I want more storage, but if I add more storage it would just a little more to get an iPad Pro. The customer winds up spending more than they intended. MKBHD had a great video on it.
That being said, this price increase destroys that ladder model. Crazy if this happens.
Apple loves its price ladder where each step in the product line is just a little more expensive than the last.
Looking at an iPad Air, well I want more storage, but if I add more storage it would just a little more to get an iPad Pro. The customer winds up spending more than they intended. MKBHD had a great video on it.
That being said, this price increase destroys that ladder model. Crazy if this happens.
I believe it when I see it. I think Apple's already at risk of slowly pricing itself out of the market with some products.
Yes people might be willing to spend a bit more on a product they will get to use for a long period of time, but the two main questions are i) do you actually want to use a product for a really long time and ii) do you actually need the product in the first place.
On the former, I believe if iPads were closer to MacBooks in functionality this would actually work out. I wouldn't spend a lot of money on a tablet that's basically a big phone, but if it could replace my computer, sure I might consider spending MacBook money on it.
The latter, though, I think is the crucial one. I know some people really like their iPads and there's some critical use cases for them, but equally I believe a lot of people buy them without 'needing' them. If the price goes up a lot being able to use them longer may not be as convincing if you can just not buy the device. Everyone needs a phone, very few people actually need a tablet.
Yes people might be willing to spend a bit more on a product they will get to use for a long period of time, but the two main questions are i) do you actually want to use a product for a really long time and ii) do you actually need the product in the first place.
On the former, I believe if iPads were closer to MacBooks in functionality this would actually work out. I wouldn't spend a lot of money on a tablet that's basically a big phone, but if it could replace my computer, sure I might consider spending MacBook money on it.
The latter, though, I think is the crucial one. I know some people really like their iPads and there's some critical use cases for them, but equally I believe a lot of people buy them without 'needing' them. If the price goes up a lot being able to use them longer may not be as convincing if you can just not buy the device. Everyone needs a phone, very few people actually need a tablet.
Agreed. I really wonder what the sales numbers are outside of the US. It's now much cheaper to get a M2 MBA than a 12.9 iPad (without any accessories, on top of that) where it used to be the opposite. The iPad is a wonder to use but I can't really wrap my head around who can actually buy it, knowing that it's still an iPad and you are most likely to also be needing a Mac.
I think perhaps the plan is to actually make the next iPad Pro into a true laptop replacement from the get go allowing them to position this higher and releasing a 12.9 iPad Air (by recycling the current 12.9 design) at prices slightly under the MBA like it was always ment to be?
Well, good thing we Europeans are already used to eye-watering prices for Apple devices!
Was just gonna say. In 2019 when I bought my iPad Pro 11", I payed close to $1100. That is four years ago. Yes, sales tax etc, but yeah anyway.
Samsung tablets having more than enough quality OLED displays since more than 5 years.
Prices
11-inch - $699
12.4-inch - $899
14.6-inch - $1099
If it wasn’t for the software..-
Prices
11-inch - $699
12.4-inch - $899
14.6-inch - $1099
If it wasn’t for the software..-
Those are not dual-stack tandem OLEDs tho.
The OLEDs on the iPad Pros will be. That's the cutting edge of OLED technology at tablet sizes.
I don’t know, I don’t see a whole lot of purpose for lamenting about price (other than just to lament). Can’t really make much of a debate about it. “Reasonable” and “value” are too subjective. Reasonable to who? What determines who is more reasonable? What is the end goal we are measuring against? Whose value system are we using? Society doesn’t use one value system, it varies from person to person. A collector’s item is worth a million dollars to one person and zero to someone else. Only the market can determine if something is priced too high, in any objective sense, and in really the only sense that has any bearing.
Edit- making analyses and predictions can be fun though.
Edit- making analyses and predictions can be fun though.
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Absolutely no chance in hell will they be that high.
Higher yes, but no more than 200 i think.
Higher yes, but no more than 200 i think.
OLED has been around for over a decade. If anything prices for panels should be drastically falling.
Apple really are a bunch of idiots.
Honestly I would not be surprised if this is an Apple approved "leak" designed so when new "leaks" happen and eventually the products are launched at $200 above current prices people will find it cheaper. Really doubt they will launch at those prices.
Apples loyal customer base will pay those prices, they always do.
The only way that charging $1500 would be justified is if they included the Apple Pencil, Magic Keyboard, folio keyboard and dual charging USB-C plug.WiFi 6E, hover-pencil, Bluetooth 5.3...if one overthinks it enough, there are reasons
I could see the 2024 M3 (or M4?) iPad Pros having 16GB ram on every model (vs the current ones with 8GB on all models except 1TB/2TB) and bumping the base storage from 128GB to 256GB (or even 512GB, like a base 14" Macbook Pro), so the prices comparisons in the article would be apples and oranges..
Also Apple Pencil 3 support, and the best landscape webcam ever (better than thickness-constrained Macbook Pros).
These new dual-stack OLED iPad Pros will really be something to behold. The question is: will they go big on the software side as well?
For the iPad itself storage would need to start with 1TB standard and have the M3 with 16GB RAM.
Prices are already over inflated. They need to come down, even a $200 price increase is unjustified. Price should not move on the account of an OLED panel.
Wow, so glad I decided to get this M2 iPad Pro. I hope it to last many, many years.
Aside from my sensitivity to OLED screens, there’s no way I am spending 1.600€+ on an iPad. Not a chance
Aside from my sensitivity to OLED screens, there’s no way I am spending 1.600€+ on an iPad. Not a chance