Nintendo Says Super Mario Run Has Yet to Reach 'Acceptable Profit Point' Nearly One Year After Launch

Discussion in 'iOS Blog Discussion' started by MacRumors, Oct 31, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Nintendo yesterday held its quarterly earnings report [PDF], launching off with details of its "Smart-Device Business" and telling investors how things have been going for Super Mario Run and Fire Emblem Heroes, while detailing the upcoming launch of Animal Crossing: Pocket Camp. Although Fire Emblem Heroes is on track to meet the company's "overall profit objectives," Super Mario Run appears to be a disappointment in the iOS App Store for Nintendo, which stated it has "not yet reached an acceptable profit point" for the game (via The Verge).

    The difference between the two apps lies in their payment structure, with Fire Emblem Heroes a free-to-download title with micro-transactions, and Super Mario Run priced at a fixed $9.99. The company noted that Super Mario Run has now hit the 200 million download mark, and Nintendo was even able to launch the app in countries "not previously reached by our dedicated video game platform business."


    Unfortunately, after about 10 months on mobile devices Super Mario Run still has not made the amount of money that Nintendo predicted for the title, which was its first foray into a mobile app built around one-time payments. Still, the company said that it has "learned a lot in terms of game development and deployment," which it plans to "take advantage of moving forward."
    For Fire Emblem Heroes, Nintendo said that it "listened to the voices of our consumers," leading to continual updates to the app since its launch in February. This game is on track to meet Nintendo's business and profit objectives, and new in-game events will be added soon, as well as Traditional Chinese text. The game will then expand to five more countries and regions: Hong Kong, Taiwan, Macao, Thailand, and Singapore.

    Nintendo's newest iOS game Animal Crossing: Pocket Camp will follow in the footsteps of Fire Emblem Heroes, bringing in-app purchases to the free-to-download game in the form of Leaf Tickets. For the mobile version of Animal Crossing, Nintendo said that "our objective is to offer a service that allows even consumers who do not normally play games on a regular basis to have a little fun each and every day."

    Nintendo's first iPhone game, Miitomo, also uses a free-to-download payment structure with in-app purchases, but the company made no mention of that game in its newest earnings report.

    Earlier in the year, a senior official at Nintendo reportedly told Nikkei that the company prefers the pay-once strategy of Super Mario Run, and called the freemium aspects of Fire Emblem Heroes an "outlier" in the grand scheme of its mobile gaming plan. Even then, Nintendo President Tatsumi Kimishima -- who presented this week's earnings report -- admitted that Super Mario Run "did not meet" the company's revenue expectations.

    To entice old players to return and new players to download, Nintendo updated Super Mario Run in September with a new mode, new characters, and a 50 percent price drop. Nintendo's earnings report charts are vague, but the company noted an uptick in weekly users thanks to this September update. Prior to that, its weekly users had been dropping precipitously since April.

    Ultimately, Nintendo still aims for Super Mario Run to be the "definitive Mario application for smart devices," so players can likely expect ongoing updates to the app in the future.

    Article Link: Nintendo Says Super Mario Run Has Yet to Reach 'Acceptable Profit Point' Nearly One Year After Launch
  2. Andres Cantu macrumors 68030

    Andres Cantu

    May 31, 2015
    Rio Grande Valley in South Texas
    I thought Nintendo is a master at printing money? ;)
  3. richie510 macrumors newbie


    Nov 24, 2013
    Denver, CO
    I'm definitely going to echo what I hear most about this game. It is fun to play (only tried the free portion), but I'm not going to spend $10 on a game that is unplayable on an airplane.
  4. Paradoxally macrumors 68000

    Feb 4, 2011
    It's a crappy, overpriced, overhyped (by the media) game. We wanted an ACTUAL Super Mario game, not this.
  5. HailstormX macrumors regular

    Nov 21, 2012
    Mario run was a fun game but kinda gets old fast... release a retro store and im sure they will make some money fast.
    But apparently thats REALLY hard to do since the Nintendo Switch has yet to have the Retro Console. LOL
  6. MattJessop macrumors regular


    Apr 24, 2007
    Manchester, UK
    That's a shame - it really is one of the best games I've ever played on iOS, and really has the 'Nintendo' level of quality, even if it was a bit bereft of replay value at launch (the ongoing updates have completely padded it out beyond all doubt. This is easily worth double the price). Would love for them to be rewarded, but glad to hear that they are still committed.

    The internet connection verification is absolutely absurd for a portable device however. What the smeg were they thinking?
  7. justiny Contributor


    Jul 28, 2008
    Fairfield, NJ
    They crippled the game by making it online only. I enjoy the game, it is plenty of fun, but not for $10. I only purchased it when it went on sale at half the price.
  8. OppsIpreorderedthe8 macrumors newbie


    Sep 19, 2017
    Maybe cause it’s a $4.99 app at BEST!!
  9. Juandagis macrumors regular

    Jul 1, 2010
    Game sucks! Just port the original and they would make a killing!
  10. nikicampos macrumors 6502a

    Jul 23, 2011
    I'm with you on that one, once I tried to go back in the game and figured I couldn't, deleted the game.
  11. LotusLord macrumors 6502a


    Apr 28, 2008
    The Capital of the Land of Cheese and Beer
  12. Eorlas macrumors 6502

    Feb 10, 2010
    Pretty sure this is on purpose to prevent any distraction from the first party titles they've released this year.
  13. tkukoc macrumors 65816


    Sep 16, 2014
    Wish I Was In Space!
    What turned people away from the beginning wasn't all about pricing.. it wasn't because of reviews.. it did have to do with always being connected online. This practice is a no no and Nintendo should have never done that with a flagship character like Mario. They lost money on all those people who hate the "always" connected method. Now.. I said it.. and while I hate it too, it's Mario!! So I bought it.. still play it daily. It's fun, graphics are nice and one hand controls are the best! Do I dislike stuff about the game? Sure, nothing is perfect. But it was a good start.
  14. mlabonte21 macrumors member


    Jul 1, 2015
    Nintendo was clearly hedging their bets with this.

    If the Switch flopped hard they needed to at least be familiarized with iOS, so they made this junk.

    Now that the Switch is a booming success, I think we'll have to roll back expectations for any halfway decent iOS Nintendo games :(
  15. Hodapp macrumors 6502a


    Jul 10, 2003
    New York, NY
    There is literally nothing Nintendo could have released that wouldn't have led to endless complaining and armchair quarterbacking. Sadly, all this "lesson" has "taught" Nintendo is that people would rather slowly pay $100+ for a game like Fire Emblem or Animal Crossing than they would $10 once for a game like Super Mario Run.

    ...So, good job everyone?
  16. jicon macrumors 6502

    Nov 29, 2004
    Victoria, BC
    “and Super Mario Run priced at a fixed $9.99. The company noted that Super Mario Run has now hit the 200 million download mark”

    That’s... 2 billion dollars. For a non-physical game, that must be good profit, no?

    Apple takes a cut, so $1.4 billion before tax... they must be clearing over a billion dollars.
  17. UL2RA Suspended

    May 7, 2017
    Exactly. Nobody asked for this crap. We asked for actual Nintendo games. Maybe they should actually listen to their customers. And offline play is a major key.

    Or people want an actual game.
  18. Planey28 macrumors 6502

    Jul 10, 2010
    Manchester, UK
    If you wanted an ACTUAL Mario game, then buy one of their two classic systems, a Switch or a 3DS they’re not going to release a full game when they have two massively successful platforms of their own.
  19. UL2RA Suspended

    May 7, 2017
    It’s free to download...
  20. al256 macrumors 6502a


    Jun 7, 2001
    Nintendo, I will pay your $9.99 when I can play this game without an internet connection.
  21. UL2RA Suspended

    May 7, 2017
    Or don’t speak for everyone. That works too. There are hundreds of millions of iPhones. It’s idiocy to ignore a market that big. Plenty of developers have made millions off the App Store. There’s no reason Nintendo can’t. This is a case of Nintendo not recognizing the obvious, with a bit of pride mixed in.
  22. Hodapp macrumors 6502a


    Jul 10, 2003
    New York, NY
    Nope, even if they released what you define as an "actual game," there'd still be an army of people behind you complaining about virtual controls, the fact that it isn't free with no ads and IAP, etc. This is a lose/lose situation for Nintendo.
  23. UL2RA Suspended

    May 7, 2017
    Yep, they do. Sorry. And I’d buy it in a heartbeat.
  24. ILikeAllOS macrumors 6502


    Jul 28, 2011
    Tampa Bay
    Oh really? You mean it wasn't a good idea to...
    1. Release an endless runner instead of an actual Mario game.
    2. Make it $10.
    3. Don't allow Family Sharing so that each family member has to pay $10.
    4. Require an internet connection at all times.
  25. Blakjack macrumors 68000


    Jun 23, 2009
    It’s refreshing to hear someone say this. It’s exactly how I feel. All I ever wanted was the original Mario game on my phone and iPad. That’s it. But nooooooo Nintendo wanted to be fancy and create something new. Sucks for them but if they would just listen to customers.....

    I’d pay 20 bucks to have the original Mario on my iPhone. Maybe I’m crazy but that’s what I want.

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