Really, Let's Face it.. we have seen it before.. ALL of everything at apple is going towards a silly little device that won't make even a marginal dent in the cell phone world. Regardless of what Steve said about market share, we all knows he wants it to be the be-all do-all of cell phones, and take over everything, and it just ain't gonna happen, really. I love Apple, don't get me wrong..... but when you put _everything_ your company does on hold ( iLife, your OS, and the new machines to run it..) so that you can focus on a little do-hickey with a little bit of hype attached to it, man it is time to step back.. Seems a little like the Apple III/ Macintosh thing all over again. Yuk. I want my Apple Back. We haven't even seen a new or re-vamped iPod in probably over a year, and no the iPhone doesn't count, I cant buy that piece of crap just for music and movies, can i? At least not with the storage OR Price Point i have come to expect. All i can say, is, until i see differently, Goodbye Apple, it was nice while it lasted.