I'm waiting for the same but some other rumors state that will only have a 120mhz display, no promotion no always on.
It sounds illogical to me but will see...
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No iPhone 18 in 2026, Another Report Claims
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I'm waiting for the same but some other rumors state that will only have a 120mhz display, no promotion no always on.
It sounds illogical to me but will see...
That's exactly what it is: greedy marketing. Nowadays, the price differences and configurations are not good enough to justify choosing more expensive models.
I can easily explain it to you. For example, I have an iPad and a MacBook at home to control my HomeKit devices. If I don't want to wait for six months to buy a regular iPhone model, I can simply purchase a Google Pixel or a Nothing Phone 3A, which cost significantly less. Nothing Phone 3A offer good performance, a 120Hz AMOLED display, and a nice custom Android experience right out of the box and design isn’t boring compared to others
I don't pretend to know marketing, but it seems to me that car manufacturers should consider doing the same thing. We don't need the "new thing" every year.
I assume most people don't buy a new phone every year anyway. Let alone a new car.
I assume most people don't buy a new phone every year anyway. Let alone a new car.
Blah blah blah. They are bound by law to prioritize profit and shareholder concerns, and your “meaningful product” is another man’s “AI pendant,” “Google Glass,” “Mac Touchbar” and butterfly keyboard garbage that exists just for the sake of saying “look at me!” by the Jony Ives of the world.
I would have to get a new battery for mine, but I’m considering sticking with mine as well. Other than USB-C, I don’t feel like I’m missing out on much that new iPhones have.
While I'm sure Apple would love to have folks upgrade yearly, I doubt they expect the vast majority to do so. I know I don't upgrade my car nor most anything else in my life yearly or even close to yearly.
More like getting more people to buy the more expensive models instead of having to wait for literally half a YEAR
It could also encourage a lot of people to buy the prior year pro models when the new ones come out. If you're on a budget it could be cheaper to get the prior year pro than the new base model and no waiting. Depending on your needs/wants, the prior year pro could be a better phone than the newest base model.
You do have a point- there is equal chance that with all the carrier deals and trade-ins, this will simply push upgraders to the Pro or Fold models. As an Apple shareholder, I sure hope that's the case.
However, if someone is on the fence about the Apple ecosystem to begin with, that is where they could lose customers only having a higher entry point for new models in the Fall. (i.e. You can have this brand new, better featured Samsung for X dollars or this iPhone Pro for XX dollars).
Again, with the carrier incentives, maybe it doesn't matter but the potential is there.
Yeah, it’s a great device still! Plus, Apple’s proprietary Lightning still rocks! I prefer it over USB-C.
Yeah, it's going to get a little confusing for consumers. Here's the iPhone 18 Pro, Max, etc. Then, 6 months later: Here's the iPhone 18. A bit anti-climactic and strange from a marketing perspective.
Unless they switch it and introduce the iPhone 19 in the spring, iPhone 19 Pro in fall 2026, etc. And that introduces its own marketing problems.
the base iPhone and its entry-level counterpart, the "iPhone 18e,
In the olde days, the base model was the entry level model or vice versa.
In the olde days, the base model was the entry level model or vice versa.
Jesus, your iPhone 14 Pro is not even 3 year old, nobody is forcing you to even consider upgrading yet. And overpriced? The iPhone 15 Pro and 16 Pro are the exact same $999 starting price as what you paid for yours almost 3 years ago, considering inflation the newest iPhone is actually cheaper than before, but with 3 generations newer CPU/GPU chips, all provided by Apple & TSMC at no added cost to consumers.
Oh, you also also get the benefits of at least 6-7 years of proven iOS and hardware support, something that a few Android makers have “pledged” to offer recently, but mostly just for heir highest end models, while Apple provides that for all their models, even the lowest cost versions. Plus if you need help, there over 270 physical US Apple Stores and over 200 stores worldwide internationally, plus oodles of partner repair facilities. Let me know how many Samsung, Google, and Chinese OEM stores are where you live, or how well they supoort their products with customer service and repairs.
Of course, you don’t have to stay in the Apple ecosystem, there’s plenty of options for you in the Android world.
I can see the point of "pro first, budget later." But if they're still releasing the e-models as well, its just going to sub in place for the standard model...
Bottom line is consumers have options and as long as people buy any of those options they win. By spreading releases over time they get to create a bit of new buzz to wake up consumers.
You folks who consider it garbage should simply buy something else. Me, I consider each year's Pro iPhones to be superb devices. Just do not buy them if you disagree.
I am surprised it has taken supply master Tim Cook this long to spread out the iPhone annual product cycles. This is much more efficient.
Lots, but that doesn't matter because lots more will fall for it and be upsold the air/pro because the base isn't available and apparently they're dying without an upgrade.
Good point. Even the manufacturing ramp-up to produce enough phones for the peak demand at the beginning of the product cycle is now spread out over the year. Makes more sense. The 16e started that I suppose.
While I/we understand your fondness for the smaller iPhones and phones in general, the overwhelming sales in smartphones are larger models. The sales of iPhone Mini’s and SE models never rose above 5-6 million per sales year, out of over 220-240M iPhones sold. While a vocal group, not much in actual buying. Many have claimed they WOULD pay for an iPhone Pro Mini version (assuming somehow battery life was decent enough) but it’s hard to see how an iPhone PRO mini at at least $999 would sell in quantities enough to make its production worthwhile. I do hope someday maybe Apple makes a mini model every 5 years or so for you Moni fans.
You know, Apple now makes iPhones from $599 to $1499 covering the entire price range in $100 increments. Cheaper iPhones can be had new by buying last 1-2 year models, and the cheapest below $500 are by buying used, refurbished iPhones which mostly work well due to Apple’s generally proven reliability and product support, that’s why Apple iPhones dominate the used and refurbished markets and retain their values higher and longer, especially when compared with similar Android models.
Apple doesn’t need to build and play in the midrange (<$500) or cheap, low cost <$200 tier where the overwhelming majority of Android models are sold. Why? It isn’t profitable, it’s got terribly thin margins, the products have mostly inferior or older parts, specs, and support, everything sells at a price point for price sensitive consumers. There’s certainly a need for that as evidenced by the huge sales (950-1000M/year) but pretty low revenues. It’s well serviced by Android makers who climb all over each other to sell but make barely any profits.
Overall Android ASP’s are around $225, Xiaomi is ecstatic to make $140/sale, Samsung is around $300-330 depending on quarter. Apple doesn’t need to play in those markets, not worthwhile for them at all. Apple dominates the high end, selling lately 225-235M devices at an ASP of $870 ($830 to $940 depending on quarter), proving there’s a consistent demand for their products, and a large enough, some even say growing population of middle income to higher income consumers worldwide who value what they pay for AND get from Apple products and ecosystem.
So that’s why Apple does what it does. You may not like it, but it’s a pretty successful business despite its detractors.
Whoopee, you can buy a pixel and join the other 10-12M buyers, or the other 30M recent buyers who have had problems with their Pixel 6-7-8 series, plus Google’s hobby approach to building and supporting their smartphones. As for Nothing, it’s an apt title and name, barely selling a couple million smartphones a year even after a lot of marketing and hype. The backlights were a gimmick and now they may not be boring, but whatever they’re doing, they aren’t selling much either. But it’s ok, be the maverick you are and buy what you want. Customize Android to the hilt and figure out how to integrate all those disparate Android products under their ecosystem. Have fun.
Mechanically, it’s just better than USB-C.
But USB-C supports far faster data transfer rates (irrelevant for most users), far higher charge rates (not really relevant either because iPhones still charge slowly), and – crucially – is ubiquitous.
When everything else charges with USB-C, it’s useful that your phone does too.